Sat.Oct 19, 2013 - Fri.Oct 25, 2013

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The Marketing of Value for your Organization

YourMembership

'A few weeks ago I wrote about perceived member value – the idea that it’s not valuable unless your members perceive it as valuable. But how exactly do you get there? 1. Listen. You can’t introduce value without knowing what someone finds valuable. You can ask directly, you can listen to member conversations online, you [.] ( Read more. ) The post The Marketing of Value for your Organization appeared first on YourMembership.com.

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Nonprofit Social Media Decision Guide 2013

Wild Apricot

'Idealware''s updated Nonprofit Social Media Decision Guide 2013 is a great new (free) resource for non-profits looking for social media guidance.

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What I’m Reading

Spark Consulting

'Fix your pitch (aka “don’t be creepy”). We hear about disruptive tech all the time, but which ones will have particular impact on associations? Associations Now clues us in. (Larky sounds cool – anyone using it?). Twitter’s experimenting with ways to help you manage your feed. “ Save people, not associations.” TRUTH.

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How to Create an Association-Backed Certification Program

Virtual

'Ever get handed someone’s business card that has an “alphabet soup” of letters after their name? CISSP? (Certified Information Systems Security Professional) CFP? (Certified Financial Planner) CAE? (Certified Association Executive). Aside from wondering what the heck each of these acronyms stands for, have you ever wondered where they come from? If you haven’t, you’ve already read too far.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How Long Does It Have to Be?

Eric Lanke

'image source If you follow me on Twitter , you''ve seen a number of tweets lately from the Corner Office series in The New York Times. Adam Bryant interviews CEOs from a bunch of different industries and publishes a short summary of one each week. I''ve found a lot of wisdom in these summaries, and reading one each morning before I start my busy day is a ritual I''ve come to look forward to.

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Always the Last to Know: Google Chromecast

Spark Consulting

'This past weekend, we had friends in from out of town. Saturday night, we wanted to watch a movie, and it was available via Amazon On-Demand. I have an Amazon Prime account. Easy-peasy, right? Nope – our high-tech TV does not have an Amazon On-Demand app, and so we went through all kinds of hell trying to find a combo of computer/tablet/smart phone/connector that would work and actually broadcast both the picture and the sound correctly through our TV.

System 174
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The Fallacy of Individual Leadership (Friday Quote)

Jamie Notter

'To complete my impromptu CEO theme of this week, today’s Humanize quote comes from Chapter 3, where we document the failures of modern management. Specifically, we take on 3 “best practices” in the management field: strategic planning, human resource management, and “leadership.” This extended quote (pp. 55-57) is from the section on leadership.

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From the Archives.

Mariner

'Here’s a gem from the blog archives that answers the question: What’s more important … that our chapters follow our rules right down to. the last detail or that they deliver great, meaningful results?

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Raising Awareness Through Newsjacking

Wild Apricot

'Want to raise awareness of your non-profit or your cause? Try newsjacking.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Smarter Attendees Make a Smarter Conference

Velvet Chainsaw

'We have known for a while that networking is one of the top reasons people attend conferences. But who knew it actually makes them smarter? According to a new study published by Scientific American on 5 ways to Maximize Your Cognitive Potential networking was cited as one of the best ways to expose yourself to new ideas, perspectives and knowledge that results in cognitive growth or becoming smarter!

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The Downside of CEO Experience

Jamie Notter

'I had not intended to create a little CEO theme on the blog, but after Monday’s post on the role of the CEO (still looking for CEOs to weigh in on that, by the way), I came across an interesting article in the MIT Sloan Management Review about the “ CEO Experience Trap.” The authors did some research and determined that in the large, public companies they studied, taking over as CEO when you were previously a CEO at a different company was actually NEGATIVELY correlated with t

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Inked: Librarians Show Off Tattoos to Raise Library Awareness

Associations Now

'The Rhode Island Library Association is getting people talking with its new 2014 calendar featuring librarians and their tats. Want to get people talking about your industry? Try challenging a stereotype like the Rhode Island Library Association, which recently released a calendar of tattooed librarians. “It was partially to help break down whatever remaining stereotypes people might have about librarians as little-old-lady sticks-in-the-mud who just don’t do anything,” said Emily Grace Mehrer,

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Your team is full of individuals. Do you know them at all?

Robert M Barnes

'I know a guy who has worked for a multinational corporation in a sales and customer service role for over 20 years – today at an executive level. He has made the company tens of millions in revenue. We are … Continue reading → Customer Service Humanize career transition development humanize individuals leadership management manager-tools.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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21st Century Revolutionary Conferences Have Transformed The Traditional Education Session

Velvet Chainsaw

'Image by Felix42 contra la censura. Conferences that focus primarily on lecture-based methods are becoming increasingly difficult to defend! There is ample evidence that the lecture creates phony learning, along with the inability to retain and apply what has been heard. Packed conference sessions and smile-sheet summary evaluations only indicate that attendees can successfully sit through dreary lectures.

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What is the Job of the CEO?

Jamie Notter

'That’s not a rhetorical question. I’d like some feedback here (i.e., please comment). What, exactly, is the job of the CEO in an organization? I rarely hear it articulated, other than being “the boss” or “in charge.” I know there is an obvious “it depends” part of the answer, but leaving the specifics of your situation aside, what is the CEO responsible for?

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9 Disruptive Ideas for Associations to Watch

Associations Now

'These approaches may not be the ones your association needs right now, but they could be the ones that end up driving innovation. Put them in your back pocket for later. The ground is always changing under our feet, so it’s good to have an idea of where to get our footing again. As I noted in my piece on disruption a while back , we’re always seeing pushback against ideas that challenge convention, but that doesn’t mean we shouldn’t pay attention to them.

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What Every Association Executive Needs to Learn From Food Trucks

SCD Group

'Image Credit: Timothy J Carroll. Written by Ryan Holmes , CEO at HootSuite This version of the Holmes blog came to me via LinkedIn. I''ve replaced "Entrepreneur" of the original headline with "Association Executive." As you read this blog, feel free to substitute "members" for "customers" if that makes you feel better. In reality, our members are our customers.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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How to Use Design Thinking to Improve Your Nonprofit’s Digital Strategy

Beth Kanter

'Last week, I was lucky enough to participate in a brainstorming meeting at a foundation that was developing a strategy for its digital platforms (web, social, mobile, etc). The process was facilitated byPeter Maher, founder and CEO, of Luma Institute. We used some Human Centered Design techniques from their “ Innovating for People ” design methods recipe book.

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Pins of the Week: Google Analytics Help, Olivia Pope Style.and a Cocktail

Mizz Information

'I don''t know if you''ve missed pins of the week, but I have. Before I get to my favorite pins, though, some news you''ll want to pay attention to if you run contests on Pinterest. Today Pinterest posted a clarification to its "acceptable use guidelines" to spell out what''s ok and not ok when it comes to contests. Bottom line, from today forward they will no longer allow contests that: Suggest that Pinterest sponsors or endorses them or the promotion Require people to Pin from a selection (lik

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Five Global Meetings Megatrends

Associations Now

'A newly released German Convention Bureau study revealed big trends shaping the global meetings industry. What are the implications for associations in the years ahead? Sequestration and the government shutdown have affected the meetings industry—both inside and outside of associations—over the past few months. And while planners must navigate these situations in the short term, it’s also important that they think about trends that may affect their meetings and events in the years ahead.

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Customer service essential for association management success

SCD Group

'There is an old saying that “this would be a great place to work if it weren’t for all the members.”. Well, even when said in jest, that attitude is poppycock! Association members are the association’s customers. It is time associations treat members as customers. A couple of recent stories shows want not to do! Last week, a lady pulled up while I had my golf cart at a free inspection here in our community.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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You Are Invited: Packard Foundation Hosting Google Hangout on Oct 29th at 3 PM PST to Celebrate My 4 Years As Visiting Scholar

Beth Kanter

'This tweet was sent a Packard Foundation board meeting four years ago. By today’s standards, it isn’t earth shattering. But, this was back in 2009 in the days when you mentioned Twitter and people would look at you with a puzzling expression or say sarcastically, “Isn’t that where people share what their cat ate for breakfast?

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The Overhead Myth

Plexus Consulting

'By Virgil Carter Through a historic collaboration, The Better Business Bureau, GuideStar and Charity Navigator have distributed a "letter to donors," aimed at clarifying the "overhead myth" often used to assess performance of nonprofits when making donations. Here’s the verbatim letter: To the Donors of America: We write to correct a misconception about what matters when deciding which charity to support.

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Now Hiring: Social Recruitment on the Rise, Study Says

Associations Now

'Our results clearly show that it’s no longer a question of whether an organization is recruiting through social media—it’s about how they are leveraging social tools to achieve the biggest benefits. A new report shows that most recruiters are using social networks to find and vet job candidates. And social recruiting offers more than just cost savings for employers.

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Pick Your Battles with Association Boards

SCD Group

'I don’t know about you but my working with association boards occasionally resulted in disagreements over policies, programs or funding. The other day someone shared Jonathan Kozol’s quote: “Pick battles big enough to matter, small enough to win.”. That is something every association executive should have posted on his/her office and/or bulletin board!

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.