Sat.Feb 01, 2014 - Fri.Feb 07, 2014

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You Have to Woo Them

Spark Consulting

'During my weekly project call with a client earlier this week, we were talking about the fact that it’s time to move to “phase two” of our engagement. We’ve already done a lot of good work addressing things that were negatively affecting their ability to retain members, and we’re ready to move on to their recruitment efforts.

Cost 236
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Link Love Friday: Measurement, “Unmembership” and More

Wild Apricot

'This week''s Apricot Jam link round-up includes posts on: nonprofit measurement; membership models; online communities for associations; nonprofit newsletters; and inspiring your board.

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Volunteer management: I gotta feeling

Aaron Wolowiec

'Like many of you, I’ve been known to juggle a handful of volunteer roles in addition to my nine-to-five job at any given point in time during my association management career. (Who am I kidding? When’s the last time I was able to get away with working an eight-hour day?). Scanning my current commitments, I now serve on the editorial advisory board for Michigan Meetings + Events magazine, I’m a subject matter expert and facilitator for MSAE , I’m the luminaria chair for the East Lansing Relay fo

Michigan 169
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Does this Resemble any Conference Calls You’ve Been on Lately?

Association Leaders

'Someone forwarded me a link to a funny video about conference calls recently. If you’re like me you participate on dozens of conference calls each week. There is clearly an etiquette that must be followed to make conference calls productive. This video may not highlight all the “do’s” of conference call etiquette but I think you’ll be able to create a list of “don’ts” while watching it.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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What I’m Reading

Spark Consulting

'Eric Lanke on finding the courage to experiment and beta test. Job hunting? I don’t know about you, but I’ve always found writing the cover letter to be pretty much the worst part of what is generally a bad experience overall. HBR has some advice (although I’d be careful about “explain to them how you’re going to solve their problems,” since, at least in my experience, that more often than not goes very badly).

Review 163

More Trending

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Do New Processes Make You Uncomfortable?

KiKi L'Italien's Acronym Soup

'It wasn''t my idea, but the romance of it captured me. He had painted the picture for me: the snow softly falling in the warmth of the sun as we clutch hot chocolate in our hands watching his favorite hockey team play outdoors in an ice rink created in Yankee Stadium.fans cheering.hockey being played the way it was meant to be played before technology intervened.in the elements.

Process 161
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CalSAE Association Executives Name 6 Big Trends for 2014

Association Subculture

'Things are going great. and they''re only gettin'' better I''m doin'' all right Gettin'' good grades The future''s so bright I gotta wear shades.Timbuk 3 I am lucky enough to get to play along with the California Society of Association Executives (CalSAE) IDEAL(TM) learning laboratory. Recently we sat down and spent five hours digging through 2014 trends, running a context map exercise and coming up with what these awesome association executives think are the top 6 association trends for 2014.

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Always the Last to Know: Nymi

Spark Consulting

'We all know passwords are a problem. If they’re easy to remember, they’re generally not secure. If they’re secure, they’re generally not easy to remember. Lots of us rely on password vaults like the iCloud Keychain or KeePass or the like. But then you run into problems with passwords you need to use on mobile devices. Even if you can access your vault, typing in secure passwords on your smartphone’s keypad is a pain in the ass.

Video 163
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Big Trends Impacting Events in 2014

Wild Apricot

'Here''s a look at some of the big trends that will impact events in the coming year.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Ninety-Nine Percent Perspiration

Eric Lanke

'image source Last year, on the eve of my association''s annual conference, I was thinking about the ever-increasing demand for faster and faster horses that we, as association staff people, are sometimes subjected to when we allow ourselves to be driven solely by the requests of our members. Referencing the famous quote often attributed to Henry Ford, I argued that it was important for association staff members play a leadership role in developing new ideas and in charting new courses of action

Proposal 126
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Scaling Up Excellence (Review)

Jamie Notter

'Scaling Up Excellence: Getting to More Without Settling for Less. By Robert I. Sutton and Huggy Rao. Crown Business, 2014. I am particularly excited to review this book because I had the privilege to get an advance copy from the authors (it doesn’t actually go on sale until tomorrow). I have been a big fan of Bob Sutton for some time. I’ve been reading his blog for ages, and Maddie and I made prominent reference to two of his other books ( Hard Facts , and the Knowing-Doing Gap ) in our b

Review 118
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Virtual Voluteering in Not a Type of Volunteer

Mariner

'Some would say that virtual volunteering dates back to the 70s (see Wikipedia’s entry. re Project Gutenberg), others see it as a relatively new type of. volunteering for those who don’t want to commit to in-person. volunteering.

Project 116
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Link Love Friday: Measurement, “Unmembership” and More

Wild Apricot

'This week''s Apricot Jam link round-up includes posts on: nonprofit measurement; membership models; online communities for associations; nonprofit newsletters; and inspiring your board.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How Can Your Association Show Members More Love?

Association Adviser

'Kelly Donovan, Naylor. It’s February: the month that comes dripping in pink and red with declarations of never-ending affection all around. For associations, February is a good time to examine how you can show members more love, if not your never-ending affection. Member engagement, another term for “member love,” is constantly at the forefront of your staff’s and board members’ minds.

Survey 91
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How Detroit Got Its Groove Back

Associations Now

'The city’s convention and visitors bureau announced hotel and convention bookings are up significantly for the next two years—the result of a hard-fought effort to elevate Detroit’s image. We had to work extremely hard to convince customers that Detroit is operating and is suitable for major conventions. Detroit may be dealing with bankruptcy , but you wouldn’t know it by looking at its convention and hotel room bookings for the next couple of years.

Detroit 86
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What type of [insert here] are you?

Mariner

'I’ve been reading through past posts on the blog and came across this one from Peggy: A Game of Tag - Fun & An Idea to Expand. In her post, Peggy ponders the following…. …imagine if we took the time in our associations to tag members. Could that start some rich conversations? Maybe bring some people into the active roles?

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Helping Conference First Timers And Solo Attendees Move Beyond Hello

Velvet Chainsaw

'Imagine that you’re a first-time attendee at a conference that draws thousands. To make matters even more challenging, you’re flying solo. No safety net of colleagues to meet-up with every now and then. The Solo Attendee. By day, you move from session to session, trying to make eye contact with strangers. You even manage to strike up a few good conversations, but more often, it’s nothing more than a “nice to meet you” handshake.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Tips & Tricks for Creating a Google+ HoverCard

Association Adviser

'Click or tap on the image above to view B.L. Ochman’s tips for creating a Google+ hover card. A HoverCard is an image at the bottom of a Google Hangout video screen that can identify who you are and what you represent. It’s a concise, visual way to brand yourself and your organization while using Google+ hangouts. In this 5-minute video , MaximumPlus CEO B.L.

Tips 70
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What Do You Tell Your Board About Membership?

Associations Now

'Membership seems to be low on the list of board-training fundamentals, even though it’s a fundamental business model for most associations. Shouldn’t boards be well informed about it? The beginning of the year is board-orientation season for many associations. This year I’ve noticed that our 2014 Associations Now Volunteer Leadership Issue continues what you might call a peculiar streak, now going on nine years: It has never included an article about membership. “A Memb

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Do Online Communities Compete With Traditional Associations

SCD Group

'An ongoing conversation about the growth of online communities is occurring over on Associations Now. The discussions surrounds the news that Doxmity, an online community for healthcare professionals, now has more than 250,000 members. That’s more members than the American Medical Association, with about 225,000. “Think of it this way: If a separate organization builds a product or service that improves your industry, isn’t that still a step toward your mission?

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Your Conference Needs To Go On An Education Session Diet

Velvet Chainsaw

'Your conference attendees and prospects are less satisfied with an extensive list of education offerings than a narrow one. Too much information overwhelms them. And they walk away without any action. Ultimately, confused customers don’t buy anything. The Paradox Of Choice. Yes, it’s true that when given a choice between a small and large assortment, customers state that they prefer a large variety. ( Chernev,2003 ; Iyengar & Lepper, 2000 ).

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Romancing Customers with Compelling Content

Slice-Works

'I can picture in my mind’s eye the exact moment I met my husband. It was love at first sight, really. While his good looks and towering height certainly made an impression, I was ensnared by his charm, kindness, carefree attitude, and unrelenting inquisitiveness. Within days of first meeting, I was talking excitedly with him about my first significant job offer as young professional.

Content 41
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Game On: Recycling Competition Taps College Rivalry Tradition

Associations Now

'This week marks the beginning of RecycleMania, an eight-week, tournament-type competition among colleges and universities that encourages more recycling on campus. Our industry has pledged to exceed 70 percent recovery of our products for recycling by 2020, and initiatives like RecycleMania will help us get there. Recycling becomes a sport this week at 461 colleges and universities across the United States and Canada.

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Setting Expectations & Delivering Bad News

SCD Group

'Three experiences as we built a house over the last year provide valuable lessons for association executives and their work with association boards and members. Here are our three experiences: The House The sales folks over promised. they told us the house should be ready between August 15 and September 15. but it wasn’t finished until late October.

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Conference Education List Sessions Are Deliciously Temptatious

Velvet Chainsaw

'“37 Mobile Apps In Less Than 60 Minutes!”. Tina Brown’s “12 Tips For Engaging Events.” “15 Industry Trends You Need To Know.”. Lists! We love them! We are drawn to them. We fancy them. The Lure Of The List. Conference session titles that contain a numbered list have become ubiquitous ways to attract a crowd and pack content. Why are we so attracted to lists?

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!