Sat.Feb 06, 2016 - Fri.Feb 12, 2016

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Keeping Goals with Social Fitness

Higher Logic

We all know engagement can help your community members become more active, but can it also help your waistline? More and more of our lives are online, from professional communities to social media. So what happens when you bring your fitness routine online? There are many benefits to working out with a partner -- you both push each other and hold each other accountable -- but does it work if your fitness partner(s) are virtual?

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Association Brain Food Weekly: 2.15.16

Reid All About it

Next week, schedule one hour for professional growth. Attend one of these webinars or catch up on reading. If you want to learn more about association technology, check out the DelCor blog. Or, if you’re in the generalist mood, Associations Now is your one-stop shop for news and information. Wed 2/17 at 2 p.m. – CMS and AMS Integration Tips for Creating Member Happiness.

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Expert Webinar: Leading Member Engagement from the Outside-In

Wild Apricot

Associations have always been “about” engagement.the thing is, most of us aren’t really doing it well. Could that be because we’ve been thinking about engagement all wrong?

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Coming soon to association learning: gamified learning and microcredentials

Aaron Wolowiec

Jeff Cobb and Celisa Steele, co-founders of Tagoras. Tagoras recently released its much-anticipated 2016 Association Learning + Technology Report , which contains a wealth of information about associations’ efforts to incorporate technology into their educational programs and platforms. We know the educational landscape is changing as associations adapt to their members’ learning needs and habits.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Reducing Cognitive Load: The Best UX Design for Your Community Site

Higher Logic

Have you ever given up on using a website because it takes too much brainpower to figure it out? Or even find what it’s for? This happened to me last time I flew and tried to check in online. The problem: if I did give up, I wouldn’t have been able to get on the airplane. So I grumbled through the process and finally figured it out. Why was it so bad?

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A Powerful Mission Statement, in Two Words or Less

Virtual

We've all been there: those tedious board meetings spent hammering out modifications to an organization's mission statement. After all, the not-quite-right mission statement is the reason why membership is down, adoption is low, and so forth. Of course it is! While I have always believed in the value of a crisp, succinct mission statement, I recently witnessed the power of boiling a mission statement down to its most simple form.

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Disruptive Innovation Creates Association Opportunities

Potomac Core

Disruptive Innovation “describes a process whereby a smaller company with fewer resources is able to successfully challenge established incumbent businesses.” In a slowing and uneven global economy, are your members looking somewhere else for lower cost and innovative solutions? Are your members less confident about their growth opportunities than they were a year or two ago?

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How to Disagree Nicely

Higher Logic

What happens when you're triggered? Knowing how to respond to a comment -- either general or directed at you -- can be tough,especially on the internet where tone and sarcasm are easily lost without body language. But knowing how to manage your anger and calm the situation are important skills if you value virtual communities. It’s impossible to avoid conflict, so it’s important to be prepared to keep it from spiraling out of control.

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Why the Wild West Isn't All Bad

Eric Lanke

I recently read a thought-provoking post at the "Small Staff, Big Impact" blog. Thought-provoking, for me at least, likely in a way that the author didn't intend. The post, Solving your App-ocalypse: Strategic planning with your technology , provides some tips for how associations can better organize and connect a technology development strategy with the mission-centric goals and objectives of the organization.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Association Change Doesn’t Come Without Practice

Smooth The Path

I tend to avoid TV shows but sometimes, especially in restaurants with TV’s plastered to each and every wall, they are hard to avoid. One night I was out to dinner with my husband trying very hard to ignore the blaring TV’s all around but like they say, resistance is futile. Soon I found myself watching a show, Dancing with the Stars, I think. One of the contestants was talking about her practice.

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Bar Association: Supreme Court Should Embrace Cameras in Courtroom

Associations Now

A resolution passed by the American Bar Association puts forth an idea that the Supreme Court has discounted in the past: putting cameras in the courtroom to record the justices’ oral arguments. Cameras have become common in many courtrooms around the country, but there’s one courtroom that’s traditionally avoided them: the hallowed halls of the U.S.

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For the Love of Community

Higher Logic

At Higher Logic we heart communities. But really, who doesn’t? We all belong to communities in some way shape or form – both on and offline. Have you ever stopped to think about why you love community? For me, communities are easy to love because of the people. What I mean by this is that communities are possible because a group of passionate people with a purpose have joined together in a common mission.

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Poll: Continuing Education a Top Member Priority for Most Associations

Association Adviser

Even if your members are not required to obtain ongoing certification of continuing education credits, make sure you’re doing all that you can to help them advance their careers. Nearly two-thirds. For more about this topic, click on the headline.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Mind the Member Gap

Smooth The Path

When I talk to relatively new members there is almost always a 3-5 year gap between when the member started in the profession or industry and when they actually became a member of the association. When I see that many year gap I always go back and ask them about it. Why didn’t you join sooner? Responses always fall into one of three categories.

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NCAA Initiative Puts Athletes’ Mental Health at Forefront

Associations Now

A new set of guidelines for treating mental health issues among student athletes, released by the NCAA’s Sport Science Institute, aims to highlight the need to put mental health on par with physical health. When it comes to student athletes, the concerns about mental health don’t end with concussions. And the National Collegiate Athletic Association (NCAA) is keeping tightly focused on the issue.

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Two Questions to Make You a More Valuable Contributor

Idea Architects

Master keys unlock every door. They are incredibly powerful. When thinking about how to unlock the potential that rests within a group of people coming together to collaborate, I'd like to suggest two questions you can ask yourself, ones that function as personal master keys: What contribution can I make in this conversation to advance our collective work?

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Take Your Professional Development Virtual

Association Adviser

When planning a virtual event for professional development, it's imperative to have a game plan in place before, during, and after the event. Successful virtual events that end with your members. For more about this topic, click on the headline.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Super Bowl Ads Not So Super

SCD Group

I don’t know about you but I didn’t find any “great” commercials in Super Bowl 50. And, from a marketing/ROI standpoint, that concerns me. Companies were paying upwards of $50 million to woo viewers and sell their products. Unaided, I can’t remember many other than the NFL’s “Super Bowl Babies.” But, perhaps I was not the target? According to today’s XYZ University blog pos t, “out of 63 product ads we viewed during Super Bowl 50, only two were tailored towards Baby Boomers, six were focused on

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Buzz-Worthy Advice for Member Engagement and Market Analysis

Associations Now

A roundup of five great reads for association membership pros that will get you thinking differently about how to get members engaged, how members view your association, and what benefits they’ll want next. If you’re a regular reader of Associations Now Daily News , you’ve likely come across our daily “Buzz” posts , which round up several new must-reads for association professionals every day.

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How To “Own” A Movement

Achieve

Advances in technology and the emergence of social media tools make it more possible than ever for social movements and causes to quickly spread far and wide (to go “viral” in the parlance of the moment). But how do you take a cause and transform it from an idea into something with universal appeal? In the past, the concept of organizing, fundraising, and building a movement was focused on individuals “belonging” to a cause.

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Mini-Course for Association Professionals: Proving Value in the First 3 Emails to New Members

Smooth The Path

Do new members automatically get the email communications all other members get? You may have a problem. Is the embedded video not working for you? See it directly from YouTube. Transcript: Why don’t new members renew? There is a whole host of reasons from the fairly benign like they switched jobs, professions or industries. And then there are the members that don’t renew because they don’t think they are getting value.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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How To Squeeze Social Media Into Your Day When It Isn’t A Full-Time Job

Beth Kanter

Photo by BirgerKing. A lot of my work as a trainer is teaching senior leaders and staff to use social media and their online networks as part of their thought leadership, professional networking and/or to support the organization’s communications goals as an ambassador for the organization’s missions. Adding social media and a powerful personal brand can be powerful networked leadership skill, but there is the huge challenge of making it a habit, putting it into daily practice.

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Attendee Volunteers: A Meeting’s Best Customer Service Team

Associations Now

Instead of relying only on internal staff or a mix of staff and venue or destination teams to handle onsite customer service at meetings, some associations are asking attendees to volunteer. The good news: It benefits everyone involved. Associations spend a lot of time thinking about how to put on successful and worthwhile conferences for all of their attendees.

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Association Launches Campaign Highlighting Value of Realtors

Associations Now

Millennials may prefer to shop for a new home online, but photos on a website don’t always tell the full story. To encourage consumers to enlist the services of a Realtor, the National Association of Realtors released a new ad campaign. To encourage millennials and hyperconnected consumers to step away from their laptops and tablets when buying or selling a home and instead enlist the help of a Realtor , the National Association of Realtors launched a new $35 million multiyear advertising campai

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Academic Groups Criticize University Over Firings

Associations Now

After a tenured professor and a school newspaper adviser were fired under questionable circumstances by Mount St. Mary’s University, a variety of academic groups have spoken up against the actions, which are perceived to be reactions to criticism of the university’s president. It started with a survey—and ended with a huge spate of firings. The situation is still causing some lasting backlash for Maryland’s tiny Mount St.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.