Sat.Sep 06, 2014 - Fri.Sep 12, 2014

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Is It Time For A New Membership Website?

Wild Apricot

'Your website is the "mothership" of your online community. So if you are looking for a new website builder for your membership organization, here is a resource that can help.

Resources 232
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Explaining Marketing to a Kid

Spark Consulting

'A few years ago, the association that I was working for had probably the best “bring your kid to work” day I’ve ever seen. One of our activities was a “career scavenger hunt,” where the kids had to find the people who were participating, and then each of us had prepared some sort of activity to help the kids understand what we do.

Marketing 228
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Acknowledging a Leader and Mentor

Association Leaders

'I want to recognize one of my mentors and a lifelong leader in today’s blog post. The founder of my company, almost 40 year association management leader, former political party leader, and my father is being recognized for his leadership within the American National Standards Institute (ANSI) working on conformity assessment issues. Click here to read more about why Richard W (Dick) Church is receiving the prestigious award Gerald H.

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Hack attacks: Headed your way?

Aaron Wolowiec

'Home Depot. Apple Inc. (celebrity nude photos). Target (last Christmas). JP Morgan Chase. The list goes on and on. It seems every day we hear about another cyber security attack. While the attacks have targeted big businesses and corporations, associations, small businesses and nonprofits aren’t immune to security breaches, association experts have said.

Report 142
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Back to School Behavior, Magnetic Membership and More

Wild Apricot

'This week''s link round-up offers four posts on: kick-starting your board, creating member value, fine-tuning your events website, and checking your new appeal letter.

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More Trending

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Recruit People Who Naturally Are Inclined to Live Your Values

Eric Lanke

'image source This post is part of a series in which I''m analyzing the efforts of my organization to define and embrace core values through the six rules for doing so defined by Francois Nader, CEO of NPS Pharmaceuticals. For the series introduction, go here. For my comments on the first rule, go here. For my comments on the second rule, go here. For my comments on the third rule, go here. + + + Here''s Nader''s fourth rule, along with what he says about it in his HBR blog post : Recruit people

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User Experience and Management

Jamie Notter

'You wouldn’t think of designing a piece of software these days without considering the user experience. There is now a whole cadre of “user experience professionals” (with their own association , of course) who help to ensure that the end product is designed very specifically with the user’s experience in mind. In the “old days,” software was more frequently designed in ways that simply made sense to the designers and coders, often leaving the users frustrate

Software 121
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1-On-1 With Greg Damron – Part 2: Building Community

Wild Apricot

'Here is Part 2 of our 3-part blog series of highlights of our 1-On-1 interview with Greg Damron of ATD St. Louis who offered insight on building community and offering membership value.

St. Louis 221
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5 Recommendations for a Winning Communications Strategy

Association Adviser

'With the evolving communications landscape delivering more messages and advertisements to your members than ever before, it’s getting harder to rise above the static to get your messages heard. The. For more about this topic, click on the headline.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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You Won’t Believe the ROI on This Member Recruitment Campaign

Associations Now

'The International Coach Federation saw LinkedIn as an untapped reservoir of potential members, and a $25,000 membership campaign paid off in a big way. I’m just going to let the following numbers from an association member-recruitment campaign speak for themselves: Total cost for recruitment campaign: $25,000. New members enrolled: 1,899. Dues per member: $245.

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What Customers Prefer (Friday Quote)

Jamie Notter

'Today’s Friday Quote is from an article in Harvard Business Review by Darrell Rigby on the need to fuse the digital and brick-and-mortar operations of retail. It’s a useful reminder that organizations–still–are putting themselves at the center of the universe, and that’s not going to continue to pay off. Here we are, a quarter century into the digital revolution, yet many companies still agonize over whether to invest significant resources in digital capabilities.

Review 119
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Time To Face This Ironic Truth: We Do Not Learn From Experience

Velvet Chainsaw

'There, I said it. People do not learn from experience. You may think you learn from experience but… People only learn from reflecting on their experience. That’s the point author, facilitator and educator Sivasailam “Thiagi” Thiagarajan drives home in his writings and workshops. The Key To Learning From An Experience If people learn from experience, Thiagi stresses, would they make the same mistake over and over again in their life?

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Presentation Materials for the 2014 Membership Marketing Benchmarking Report

Membership Marketing

'Often I hear that readers of this blog use statistics from the Benchmarking Report for board and volunteer presentations. To make presenting this information easier, I have uploaded a presentation ready copy of the report. Feel free to use it. My only request is that you provide attribution with any data from the report that you present. The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc.

Report 68
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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A Big Course From a Small Association

Associations Now

'One executive at a state association has taken the lead on educating healthcare workers on a pressing national issue via a MOOC. How do you get more attention for your association? Maybe it’s a membership drive. Maybe it’s a meeting or an ad campaign. For Jan Grimes, it’s meant building a lot of partnerships and putting together a must-attend online course.

Course 87
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Digital is More than Technology

Jamie Notter

'Digital is a mindset. We’ll be exploring that more in our upcoming book, but I was flipping through Altimeter’s 2014 “ State of Digital Transformation ” report, and in the companies they surveyed (88% of whom reported being in the middle of a digital transformation initiative), the most important challenge they faced was not limited resources, not thinking beyond a “campaign mentality,” and not even securing the executive support of leadership.

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Yes, You Can Restructure Your Association Governance Model!

SCD Group

'Guest Post by Marilyn Jansen, Association Management Center Name of Association: A certification board in healthcare Description of the Organization: Currently 1000 certificants; 7 member commission, with 3 Task Forces/3 members each; $400,000 budget The Problem: A top-heavy governance structure for a small organization was too complex, preventing strategic decisions and making it challenging for the group to grow.

Chicago 67
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You Must Recruit The Powerhouse Of Your Attendees’ Brains For Real Engagement

Velvet Chainsaw

'Have you ever had a slap-your-forehead-duh-moment? Without realizing it, you have literally tapped, one of the most important regions of your brain: the prefrontal cortex (PFC). It’s the area directly behind your forehead. The PFC is a powerhouse region of your brain. It controls whether your attendees are engaged at your event. You need to know how to kick-start the PFC if you want your attendees to pay attention and be involved.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Biking Is Booming: The Bike-Share Industry Gets Its Own Association

Associations Now

'As more communities adopt bike-sharing programs, key stakeholders in the industry have launched the North American Bikeshare Association to provide a forum for programs to share best practices and advocate for favorable policy initiatives. Last weekend, it marked a big moment: its first annual meeting. Bike sharing is no longer a fad. With programs in a reported 36 U.S. cities and with more on the way, the bike-share industry is booming, and a new association is gearing up to help represent and

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Cracking the Culture Code: Industry Perspective and Staff Teams

Jamie Notter

'This is a guest post from Eric Lanke , the CEO of the National Fluid Power Association. This is the fourth in a series of posts he’s writing about how he, as a CEO, is building and sustaining an intentional culture in his organization, a national trade association. His first three posts were on : The use of very specific language in the office to help ensure staff are focused on the needs of actual members, not on their possibly misinformed ideas about who their members are.

Team 118
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What are association members saying?

SCD Group

'I was at the driving range the other morning and overheard a couple of members complaining about the association (golf club). fussing about the executive director. It made me wonder what association members might be saying behind our backs. And, it reminded me of something a former board member of the Ohio State University Alumni Association once told me: “It’s hard for staff to see the difference between fans and members,” he said.

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NTEN Leading Change Summit #14lcs: Reflection

Beth Kanter

'Photo by Trav Williams. Last week I facilitated the “ Impact Leadership Track ” at the NTEN Leading Change Summit with John Kenyon, Elissa Perry, and Londell Jackson. Our track was one of three tracks for participants to dive deep into a topic and learn from peers through dialogue. The event also included plenary speakers, including a provocative talk about data methods from Alexandra Samuels and cross-track sessions from traditional panels to unconference.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Experiential Learning: Another Meetings Must

Associations Now

'Your attendees don’t just want to sit back and watch speakers present. They want to be part of the action and have an immersive experience. Making that happen will mean deeper engagement and more satisfied conference attendees. A few nights ago I found myself with an empty DVR and nothing too appealing On Demand, so I was forced to watch TV with commercials (yikes!).

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Social Media & Advocacy: What Your Supporters Really Like

Beekeeper Group

'You’d think we’d have the hang of it by 2014, right? But as social media continues to evolve, so do the tools we use to participate and the audiences that we try to reach. This can be even more challenging for advocacy professionals where social media is often just one of a long list of responsibilities. So we were thrilled to have Colin Delaney present to a packed room on how social media can help with advocacy at Advocacy Leaders […] The post Social Media & Advocacy: What Your Su

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Association Leadership: Stepping Into Chairs Role

SCD Group

'Guest Post by Russ Lemieux, The Kellen Company Name of Association: International Transportation Industry Trade Organization Description of Organization: 400 member companies, including transportation companies and vendor companies; 50% based in the US, 25% in Europe and 25% in Asia and South America. Governed by an 11-member Board of Directors. Annual budget: $3 million.

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3 Things We Learned From This Year’s User Testing Videos

Achieve

This year, as an important resource and add-on to the 2014 Millennial Impact Report, we’ve worked with Millennial employees across the country to conduct video-recording user tests. These tests allow the Millennial participant to browse communications, promotions, social media sites, websites and documents from a range of companies and voice their preferences on these materials.

Video 40
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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.