Sat.May 24, 2014 - Fri.May 30, 2014

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Avoiding the False Positive

Wild Apricot

'One of the biggest problems we encounter in decision-making is the problem of asking the right question. In this guest post, Elizabeth Engel and Peter Houstle introduce their newly released white paper, Getting to the “Good Stuff”: Evidence-Based Decision Making for Associations.

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ISO Your Membership and Marketing Materials

Spark Consulting

'I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. I totally stole the idea from Lowell Apelbaum , who facilitated a similar session at last year’s summer CESSE conference that everybody really enjoyed and had fun with. The concept is that I’ll open the session with 10 quick tips to use in evaluating marketing materials, and then participants will have the chance to go ar

Marketing 223
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The Connection Factor

Aaron Wolowiec

'Elsbeth Russell, senior editor, Naylor, LLC. This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. Contact Russell at erussell@naylor.com. As an editor who works exclusively with societies of association executives, much of the content that crosses my desk each day involves different theories and trends based on the same core areas.

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Do You Energize Your Team?

Association Leaders

'I read several business related blogs. One of them is called Leadership Freak, written by Dan Rockwell. Today Leadership Freak had an interesting post about what leaders do to energize (and sometimes de-energize) their teams. Read the post here. The theory behind the post is that everyone has energy inside them. A leader’s job is to exploit that energy and build on it.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Nonprofit Blog Carnival: Share Your Posts on Inspiration and Innovation

Wild Apricot

'We''re hosting the Nonprofit Blog Carnival for June and we want your submissions on nonprofit inspiration and innovation!

More Trending

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Should You Break Your Own Rules?

Eric Lanke

'image source Here''s a little quiz. A member of your association Board is on the phone. He forgot to register for the upcoming conference and has now missed the early bird deadline. He went to the website, but if he registers there, he is going to get charged the higher registration fee. He would like you to make an exception and get him registered at the early bird rate.

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Hard time getting new members? Maybe you’re in their way.

YourMembership

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. That seems to be the equation we are working from today. However, generational changes are requiring organizations to reexamine how they accomplish these tasks. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing.

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Wild Apricot Software: Roadmap Beyond Version 5

Wild Apricot

'This month in Software News, we look beyond Version 5 to see what''s ahead on our product Roadmap.

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Disciplined Clarity About Culture

Jamie Notter

'Jack Dorsey, one of the Twitter Founders and now CEO at Square, sent a quick memo to his employees (that he also posted publicly on Medium ) about something that may sound somewhat unimportant: using other people’s names to push ideas. In other words, coming to a meeting and saying “Bob says we should do this” or “Collette is behind this idea” while you are discussing something.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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A lesson from Maya Angelou

Mariner

'I love Peggy’s post from the other day - Volunteers Give. and keep on giving. There’s no question that volunteers are an important part to any organization, whatever its purpose. And as I work with association volunteers on a daily basis, I see firsthand the dedication and time each pours into his/her volunteerism; a dedication that is not always an easy task.

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Hard time getting new members? Maybe you’re in their way.

YourMembership

It is the age-old challenge for all associations – how do I successfully recruit new members and keep the ones I have? Value and relevance lead to recruitment and retention. That seems to be the equation we are working from today. However, generational changes are requiring organizations to reexamine how they accomplish these tasks. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing.

Sample 150
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3 Sessions In - Small Membership Advisory Community

Wild Apricot

'Here''s an update on our newly launched Small Membership Advisory Community - and details about how you can join in.

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Book Review: Do Lead

Jamie Notter

'Do Lead: Share your vision. Inspire others. Achieve the impossible. by Les McKeown. Do Book Co, 2014. In Chapter 3 of Humanize , Maddie and I take to task the authors, experts, and even “gurus” on the topic of leadership. As important as the concept is, we point out that our historical emphasis on individual leadership is holding us back, and comes from our misguided perspective that organizations should be run like machines.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Email Marketing Study: For More Clicks, Use Fewer Words

Associations Now

'Does your email marketing need a boost? A new report highlights some of the latest email trends and insights. One takeaway: Brevity rules. Before you send out your next marketing email, you may want to make it as short and sweet as possible. That’s according to a new survey of more than 1,000 email users that found the longer an email’s subject line and body length, the lower the clickthrough rate.

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Revamping Your Conference Social Media Strategy

Velvet Chainsaw

'Are you bald yet from pulling your hair out dealing with recent social medial platform changes? Or perhaps you’ve spent all afternoon biting your nails wondering how to adapt your conference social media strategy to the platform changes. Social Media Platform Changes Yet Again. In the past few months, Facebook has dramatically changed how company page posts appear in our newsfeed.

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The Evolution of Association Membership Models

Membership Marketing

'In the coming months, I am presenting two sessions on the transitions and opportunities that are taking place in the packaging of association memberships, otherwise known as membership models. What an increasing number of organizations are doing is re-packaging their traditional membership offering to appeal to new market segments and to adjust to new business realities.

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What your association says often is not what your members hear!

SCD Group

'During a marketing communication agency’s research presentation to one of my clients, I watched the client’s board members and leaders as the agency showed a detailed report about its communications. The research walked the client through the staggering disconnect between the client and its target audiences. It was pretty simple: Here’s what you are saying Here’s what they are hearing The disconnect was huge.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Certification Shift: Associations Seen Moving to Competency-Based Programs

Associations Now

'Competency-based certification is gaining traction in the association community. Should your organization get on board? How does it compare to knowledge-based assessments? One expert sorts out the differences. The Society for Human Resource Management caused a major splash in the HR community earlier this month when it announced it will launch a new competency-based certification program for HR professionals and move away from a knowledge-based program that the group helped develop years ago.

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Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth Kanter

'Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review. The panelists included: Cindy Johanson , Executive Director, Edutopia. Matt Fitzgerald , Attention Lab Director, Upwell. Humberto Kam , Director, Online Engagement & Marketing, Monterey Bay Aquarium.

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New LinkedIn Feature Creates a Professional Popularity Contest

Beekeeper Group

'LinkedIn, the professional networking site home to over 300 million users, is traditionally thought of as being most beneficial to individuals looking for employment but its benefit to companies in the public affairs and trade association industries shouldn’t be overlooked. Companies looking to hire top-tier professionals commonly use the site to find high-quality applicants by looking at those working for industry peers and by searching relevant trade and skill-based networking groups.

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Are board members and/or staff misreading your emails?

SCD Group

'Crowded email in-boxes compounded by expanding social media headlines make it difficult for association messages to get through. One association CEO shared with me that he is convinced half of his board doesn’t read association emails. “During our strategic planning session, I discovered many on my board don’t fully understand what all the association is doing for its members.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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How to Make the Most of Mobile Apps for Meetings

Associations Now

'Six in 10 meeting planners have used a mobile event app at their conferences in the past two years, according to a new study. While that’s an impressive number, organizations can make better use of these apps, especially at smaller meetings. While more meeting planners are employing mobile apps at their events, there is room for greater adoption, according to a new study released last week by IMEX Group and QuickMobile.

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Competing with the For-profits

Plexus Consulting

'By Steven Worth These days, there is hardly a sector where for-profit organizations have not made in-roads into areas that were once the exclusive domain of nonprofit organizations. Whether it is in supplying blood to US hospitals or offering the public for-profit alternatives to nonprofit and government sponsored schools, for-profit organizations are often beating nonprofits at their own game by providing more creative, effective and efficient alternatives.

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Expert Tips to Boost Your PAC in 2014

Beekeeper Group

'There are a few PACs in Washington that I’m sure will see a boost of activity, and not just because of mid-term elections. Attendees of the recent Women in Government Relations: PAC, Politics & Grassroots Conference learned new ways to inspire support, participation and increased contributions to meet their PAC goals thanks to the following speakers: Lisa D.

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Honor Memorial Day

SCD Group

'I hope you will pause this Memorial Day Weekend to consider those who have served and died in the service of our country. I offer these two stories worth your reading: Faithful Warrior by Wayne Worden from May Guideposts. LifeLessons From Navy SEAL Training , a great commencement speech by Adm. William H. McRaven, commander of U.S. Special Operations Command.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!