Sat.Sep 10, 2011 - Fri.Sep 16, 2011

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Successfully Promoting Your Charity Event

Wild Apricot

To make your charity event a success, you need to properly plan and promote it. Guest blogger, Howard Adam Levy offers a checklist of things to consider with your event marketing to help get you started. ( read more ).

Marketing 234
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The Most Interesting Brand Spokesman in the World

Reid All About it

Every time The Most Interesting Man in the World advertisements for Dos Equis beer come on TV, we stop talking mid-sentence and listen. We can’t get enough of him. We love that guy. Everyone loves that guy. Since Dos Equis first introduced the campaign, their U.S. sales have increased 22%, while other imported beer sales fell 4%. The Dos Equis Facebook page has 1.6 million fans.

Marketing 185
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Getting the most out of your employees is your most important job

Association Leaders

If you’re a business owner, a manager, supervisor or in any capacity have people reporting to you, your most important job is to get the most out of your employees. I struggle with this concept daily – perhaps other leaders do too. For example, as a business owner, I think its my job to service my customers, its my job to market the business, its my job to manage the operations of the business – AND IT IS.

Examples 163
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Association Subculture: Innovation in Association Management

Association Subculture

skip to main | skip to sidebar. Wednesday, September 14, 2011. Innovation in Association Management. I knew better than to walk into Borders this week. There is something creepy about the carnage of a failed business and something even more off-putting in the vulture like way people prowl through empty stores looking for bargains. I saw things I wanted, but couldnt bring myself to buy them.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Free ebook: 7 Habits of Effective Personal Fundraisers

Wild Apricot

Here is an overview of the free ebook from Causevox outlining the 7 Habits of Effective Personal Fundraisers.

eBook 228

More Trending

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The Beauty of Competing Narratives

Jamie Notter

Blog. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. The Beauty of Competing Narratives. Posted September 16, 2011. in Change , Conflict , Humanize - 1 comment. Tweet. In Chapter 3 of Humanize , we make the case that organizations, in general, are not adapting fast enough to our changing times.

eBook 111
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Leadership Limerick: How Do You Manage Ideas?

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. Great ideas are easily lost And bad ones often aren't tossed You need a system to rate and determine the right fate Or else you'll pay a great cost Ideas don't always arrive on a predictable schedule, so having an ongoing idea management system is important.

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Getting Started With Cause Marketing

Wild Apricot

Here are some sources of information for organizations considering Cause Marketing.

Marketing 216
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Getting More Out of Your Sponsorships

Association Adviser

September 2011 -- Revenue Are you giving away the farm? Bob Burris of the Burris Group, LLC and author of "How to Sell Sponsorships, Tickets & Popcorn" describes how to assign a true value to assets and design custom sponsorship packages that will help your association bring in the revenue it deserves.

Revenue 74
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Word of the Day: Amplify

Jamie Notter

Blog. Consulting. Speaking. About. Contact. Generations. Humanize. Books: Jamie Notter. Leadership insight.right when you need it. Word of the Day: Amplify. Posted September 13, 2011. in Leadership - 3 comments. Tweet. I give credit to Shelly Alcorn and her Association Subculture blog for triggering this post. She wrote a post about “volume,” referring to a very cool video of George Carlin.

Video 96
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Making the Case for an Interim Association Executive : Off Stage

Off Stage

Off Stage. Sep. 14, 2011 - Making the Case for an Interim Association Executive. Normal 0. false false false. EN-US X-NONE X-NONE. Making the Case for an Interim AE. Judith Lindenau, CAE, RCE. I have a friend, now retired, who served as AE of a Michigan Realtor association for over 40 years. He was well loved by the members, and for most of the association members, his name was synonymous with all that was good about their profession—ethics, MLS, education programs, collegiality.

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What’s really outside the Association business model box?

Robert M Barnes

most Associations turn to long term strategic planning and it is here I feel we are failing as a sector.

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Corner Office: Reggie Henry, CIO, American Society of Association Executives

Association Adviser

September 2011 -- Leadership This month, the Corner Office spotlight shines on Reggie Henry, Chief Information Officer of the American Society of Association Executives (ASAE) , a Washington-based membership organization of more than 22,000 association executives and industry partners representing more than 11,000 organizations. By Association Adviser staff.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Mizz Information: Should Vendors be Industry-Specific?

Mizz Information

Mizz Information. Monday, September 12, 2011. Should Vendors be Industry-Specific? Even though its been over a month since ASAEs Annual Meeting , I continue to get occasional emails and regular mail from vendors who. exhibited at the expo. Did I mention that I had a blast in St. Louis? ;). Something Ive been thinking about since then is whether businesses that cater to associations need to be focused exclusively on associations, or whether its possible to provide a good product and good service

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Membership Marketing Blog: Is There a Membership Gene?

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements.

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New Ideas in Texas and Beyond | KiKi L'Italien's Acronym Soup

KiKi L'Italien's Acronym Soup

Texas 100
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Numbers, Milestones and Innovations

Association Adviser

September 2011 -- Features What we’ve learned from our research, travels and interviews since 9/11 and 10/08, and how new tools and technologies are enhancing the live experience for those attending the show and those at home.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Part Two: The Interim AE--A Case Study : Off Stage

Off Stage

Off Stage. Sep. 16, 2011 - Part Two: The Interim AE--A Case Study. 800x600. Normal 0. false false false. EN-US X-NONE X-NONE. MicrosoftInternetExplorer4. "Im sorry," Al said. "I really am. But my wife has this great offer for a three-year work assignment in Paris, and Id like to go, too. Its an offer she cant pass up, and I want to be with her.

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Membership Marketing Blog: The 2011 Membership Marketing.

Membership Marketing

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Whether you are an association professional or a relationship marketer, join the discussion on the Membership Marketing Blog and share your ideas and counsel. Speaking Engagements.

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Association 141+: The Annual Conference Time Warp

Association 141+

Association 141+. Saturday, September 10, 2011. The Annual Conference Time Warp. Those days XXed off in bright red on your calendar. The furious writing in day boxes leading up to it in stark contrast to the empty slots following. You can see it coming - your associations annual conference. Other programs and initiatives come to a screeching halt as all hands come on deck to prepare for 3-5 days of sessions, shmoozing and seriously long hours of 5am-midnight.

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Majority of associations now making at least portions of live events available to virtual attendees

Association Adviser

September 2011 -- Did You Know? Our latest reader poll revealed robust adoption of virtual attendance options for North American Associations. In perhaps the latest example of innovation in a tight economy, nearly two in five (38 percent) respondents said they now offer all of their program content, networking and keynote presentations to members who cannot attend their live events in person.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Plexus Consulting Group?: Is Your Organization Using Too Much.

Plexus Consulting

skip to main | skip to sidebar. Plexus Consulting Group® For health, education, workforce, finance and other non profit and public service organizations that want to leverage resources and strategically plan for U.S. or international market expansion. Friday, September 16, 2011. Is Your Organization Using Too Much Strategy? by Virgil R. Carter.

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The Value of Customers

AssociCom

The recent conversations on #assnchat about what associations need to do in order to deliver value to their members got me thinking about some interesting experiences that I have had in the software industry. One, in particular, seems relevant to the challenges facing associations. I’ve been involved in a number of startups in the software industry.

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Association 141+: The Power of In Person

Association 141+

Association 141+. Friday, September 16, 2011. The Power of In Person. My disclaimer for this post is that I am a firm believer in establishing relationships and friendships virtually. I have made close connections with colleagues through email, phone conferences, facebook, twitter, etc. Truly, these technological tools allow us the ability to connect in ways we could not have dreamed just a few decades, if not just years, ago.

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QR Codes Best in Magazines, Newspapers and Packaging

Association Adviser

September 2011 -- Marketing & Communication Research says young affluent males are the most likely to jump on the QR bandwagon. Learn how QR codes can be integrated easily into your existing media and marketing campaigns.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!