Wild Apricot
NOVEMBER 14, 2016
While charitable giving has actually increased 10% in the last year, so has the amount of effort it takes to get a donation. So, here is a list of 20 ways to help your organization capture the attention of donors on the go and increase donations.
YourMembership
NOVEMBER 15, 2016
Member engagement starts with your onboarding process. One of the metrics I established as a membership manager at a medical association was to determine the likeliness of new members to renew their membership based on their level of engagement. Digging through the data, we found that only 10% of members renewed if they didn’t engage […].
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WBT Systems
NOVEMBER 15, 2016
Sometimes it’s nice to take a step back from all the news, busy work days, our hectic social and family lives and take some time to reflect, refocus, and refresh. Conferences can be a great place to do this, while also reconnecting with your peers, sharing experience, and learning about new ideas. This week we were motivated by the keynote session of the Higher Logic Super Forum , where we heard Ken Schmidt of Harley Davidson describe the power of storytelling in creating a passionate member com
Higher Logic
NOVEMBER 17, 2016
Funnels, chutes, hourglasses - they’re all used to help us plan the customer’s journey with our organization (or maintain a particularly organized baker’s kitchen - depends on your audience). There are tons of models and terms we can use when we talk about customer acquisition, and getting people to engage with your brand or organization. Online communities are no different.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Reid All About it
NOVEMBER 18, 2016
I was wondering why there are so few webinars next week, and then it dawned on me – it’s Thanksgiving week! What? Already? I’m glad I figured that out before scheduling work for myself on Thursday. To make up for the lack of webinars, here are some good reads for you, starting with one of the best posts I’ve read on website user experience. Orbit Media provides 40 “painless tactics” for improving your website so you can hold on to visitors and move them along a path to action.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Socious
NOVEMBER 16, 2016
“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.
Higher Logic
NOVEMBER 15, 2016
Creating a community may seem like a daunting task. This month we will describe some of the main objectives that will help streamline the process. If you already have a community, these objectives can help you validate the value while re-grounding your team and stakeholders. In the last post we discussed how online community can help establish business value.
Smooth The Path
NOVEMBER 13, 2016
This year I’ve been to so many conferences I’ve had the opportunity to observe dozens and dozens of female speakers. They are funny, articulate and have insightful messages to deliver (as do the men). But women, more than men or long-time female public speakers, tend to choose clothing that makes them look uncomfortable on stage and looking uncomfortable detracts from our message.
Aaron Wolowiec
NOVEMBER 15, 2016
Dean West, president/founder, Association Laboratory Inc. Good leadership requires vision. Strategic vision. Goal-oriented thinking. A team mindset. And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. “When working on complex engagements like strategic planning or developing membership value propositions, the ability of the board of directors to think and, through the staff, act strategically has consistentl
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Socious
NOVEMBER 14, 2016
Which is easier for you to pinpoint, the number of new customers you won last quarter or the number of current customers who left your company? For most businesses, it’s easier to rattle off new customer numbers. That’s because the majority of marketing and sales efforts (and executive focus) go toward attracting and winning new customers. Every day, marketers are becoming more and more efficient at winning new business through digital relationship-building approaches like inbound.
Virtual
NOVEMBER 18, 2016
On today in 1883, time zones launched in the United States. Prior to the time every major city had a "noon stick" where the sun being overhead set the time for noon and time was extrapolated from there. Who cared if Boston was a few minutes earlier than New York when the two were days apart on horseback. The railroads changed all that. And industry came together--albeit with heavy hand by the Vanderbilts--to solve the problem.
Eric Lanke
NOVEMBER 14, 2016
My posts from a few weeks back ( here and here ) on the role of associations in the work of educating next generation professionals for the industries or professions that they represent have been getting some attention. Beyond the usual tweets and retweets, this time someone actually reached out to me, wanting to know more. In the ensuing discussion, as I began thinking more concretely about the work of my association and the challenges it has been designed to address, a couple of additional tho
Aaron Wolowiec
NOVEMBER 15, 2016
Dean West, president/founder, Association Laboratory Inc. Good leadership requires vision. Strategic vision. Goal-oriented thinking. A team mindset. And nowhere is this more important than in nonprofits – or for that matter, in any organization in which boards of directors make decisions. “When working on complex engagements like strategic planning or developing membership value propositions, the ability of the board of directors to think and, through the staff, act strategically has consistentl
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Socious
NOVEMBER 17, 2016
“We’re still in the first minutes of the first day of the internet revolution.” Scott Cook, cofounder of Intuit, director of eBay and Procter & Gamble. Whether we’re talking about the internet revolution or the technology revolution in general, billionaire Scott Cook makes a good point. We’re still just getting used to having the internet, technology, and information at our fingertips.
KiKi L'Italien's Acronym Soup
NOVEMBER 15, 2016
When your marketing falls flat or you're looking for inspiration, where do you turn? Association Chat welcomed Adele Cehrs, owner of Epic PR and Inc. contributor, to share insight into your next best moves in marketing. Think you know what they are? Take a look at what she had to say during this interview! powered by crowdcast BONUS MATERIAL: Check out this week's introductory #GetAmplified Challenge during the Coffee With KiKi Live Stream!
Associations Now
NOVEMBER 17, 2016
In its new three-year framework, the Public Relations Society of America doubles down on collaborations and thought leadership as it aims to better serve its member base—one it hopes to grow in the years ahead. More members, better professional development, and stronger thought leadership: The Public Relations Society of America has some big plans for the years ahead.
Association Adviser
NOVEMBER 16, 2016
Yes, I know, Thanksgiving is still a week away, and we have more than a month until Christmas. However, the time for planning your association’s New Year’s marketing and communications resolutions is now. Let’s face it; if you’re like me, you set a few goals (both personal and professional) on January 1 without much forethought or planning. That lack of preparation is likely why many of my resolutions are long forgotten before the calendar turns to February.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Socious
NOVEMBER 17, 2016
“We’re still in the first minutes of the first day of the internet revolution.” Scott Cook, cofounder of Intuit, director of eBay and Procter & Gamble. Whether we’re talking about the internet revolution or the technology revolution in general, billionaire Scott Cook makes a good point. We’re still just getting used to having the internet, technology, and information at our fingertips.
Vanguard Tech
NOVEMBER 15, 2016
Ready for a statement from Captain Obvious? Online users want more customized, personalized online experiences. But, here’s the twist: they don’t want you to know too much about them.
Associations Now
NOVEMBER 16, 2016
When you write a thousand words about association membership every week, you pick up a thing or two. As I hand the keys over to our new senior editor, here are the thoughts and ideas I’ll take with me. In 2012, when we plotted out the new Associations Now website and its slate of weekly blogs, I clearly remember my first thought when I was assigned the Membership Blog: What the heck am I going to say about association membership every week?
Association Adviser
NOVEMBER 14, 2016
Carol Miller, MHI. When you have a four-person staff managing the production of a handful of association publications, content marketing for offline and online platforms and event marketing for two 35,000-attendee annual trade shows plus several smaller events, it’s SMART to have a goal-oriented plan of attack. That’s the main message Association Adviser received from Carol Miller, vice president of marketing & communications at MHI , the nation’s largest material handling and logistics asso
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Socious
NOVEMBER 16, 2016
“This is going to be very unusual advice from a guy who runs a sales and marketing software company, but take dollars from sales and marketing. Put it in products and services and customer delight.” – Brian Halligan, CEO and Founder of HubSpot. When Brian Halligan, one of the men widely credited with coining the term “inbound marketing” tells you to take resources away from marketing, you know there’s a major shift happening.
Smooth The Path
NOVEMBER 15, 2016
Perhaps you have heard this very common post-session conversation. One attendee says, “That was really interesting! I wish I could implement that at my organization.” Another attendee replies, “Yeah, you know it’s great for insert giant organization/company here to talk about their steps and successes but we don’t have the man-power, money or time they have.” So often it is the big guys that take the stage.
Associations Now
NOVEMBER 18, 2016
The term “mass personalization” may seem paradoxical. But for your meetings to continue to thrive, you must deliver personalized experiences to a large group of people. Every other month, I anxiously await the arrival of my Stitchfix box. If you’re not familiar with Stitchfix, it’s a personalized online styling service where five clothing items and accessories—handpicked for you by a stylist based on your budget, taste, and lifestyle—are delivered to your doorstep on the date and at the frequenc
Association Adviser
NOVEMBER 15, 2016
Is the press release dead? Why is it so hard to get into my local newspaper these days? Why won’t the media show up to my news conference? These are questions I hear often and the answers (see the end of this article) are varied. However, there’s another question I invite you to consider: How can I win in this new media landscape? As a professional who has sought media coverage for many types of associations for more than a decade, I’ve had a front row seat to what works when it comes to media r
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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