Sat.Jun 01, 2013 - Fri.Jun 07, 2013

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Five Easy Tricks to Writing Killer Subject Lines

YourMembership

'Categories: Association Management Tags: email , subject line Looks like from yesterday’s purchase of Exact Target, email is not dead. Those of us who work with member organizations know this. Email has been quite a cost saver, allowing member organizations to reach their membership without exorbitant printing and mailing costs. While I appreciate the value of email, I hate the pressure behind crafting [.] ( Read more. ) The post Five Easy Tricks to Writing Killer Subject Lines appeared f

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Channeling Dr. Seuss, Events for Gen X & Y and More

Wild Apricot

'This week''s Apricot Jam round-up of links offer insight into boards and fundraising; how Generations X and Y are impacting events; strategic planning; and tips on content marketing for member recruitment.

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Friday Top 5

Spark Consulting

'You knew it was coming: my top five takeaways from #MMCCon , 2013 edition: How do you deal with an overly enthusiastic volunteer who has too many great ideas and can be hard to work with (I may occasionally resemble that – just ask Mike Skiados )? Create a Director of Ideation position (via Lowell Aplebaum ). The likeability gap is the difference between what people do because they HAVE to do and what they do because they WANT to do it (via Rohit Bhargava ). “You can learn a fool, y

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A new face, a new format and all things ORGPRO

Aaron Wolowiec

'Kristen Parker Digital Communications Manager. It’s every blogger’s worst nightmare. You have the ideas, the insights and the expertise to share, but your “day job” prevents you the necessary time to sit down and actually write the posts. And, as we know all too well, the world around us isn’t so forgiving. Regardless of our busy schedules, each news cycle is filled with countless stories and events that both inspire and influence our work.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Asking different questions: MMCC 2013 edition

Principled Innovation

'“Is the association model broken?” “What does ‘member’ mean to you?” “Do we need a new membership model?” “Is membership dead?” These are all interesting questions, and I understand why some people are asking them. Unfortunately, they are not the right questions. Instead of trying to figure out how to extend the life of the existing paradigm, association leaders need to focus their attention on shaping the next one, specifically by bui

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Walking the Walk of Deep Volunteer Engagement

Spark Consulting

'Lots of goodies from my presentation with Peggy Hoffman and Eric Lanke at ASAE’s Marketing, Membership and Communications Conference this week. Peggy, Eric and I each shared a story from our own experiences in volunteering and volunteer management that illustrated a key concept, then led a robust discussion among attendees about how they could apply those principles in their own organizations.

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LinkedIn Said To Congratulate Me!

KiKi L'Italien's Acronym Soup

'It is a big deal when you change your employer information on Facebook and LinkedIn. Updates are issued. Posts are released. People are notified. A virtual press release seems to be automatically spun out by social media sites and suddenly changing employers means hearing from family and friends about your latest news. It''s fun. I should know. I just did that and man, what a flurry of activity in my inbox.

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The Elephant in the Room: Culture [Guest Post]

Jamie Notter

'[Below is my first guest post ever on this blog! It is an honor (honour?) I give to Robert Barnes of Fitness Australia. Robert is an association executive in Australia that has put a lot of time, energy, and effort into strengthening the culture at his association, as you will see below. He and I will be speaking together at ASAE''s annual meeting this summer].

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Is Curation Included In Your Content Strategy?

Wild Apricot

'Here are some thoughts on curating content for your members as part of a content strategy.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Transactional vs. Aspirational Membership - Expanded Version

Eric Lanke

'image source After my blog post on Transactional vs. Aspirational Membership published on April 29, 2013, I was contacted by the Midwest Society of Association Executives and asked to expand on a few ideas for their newsletter. Here’s the expanded version that will run in their July 2013 issue. + + + How do you think about the relationship between your members and your association?

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A volunteer quote.

Mariner

'I felt I was working in a vacuum and I really needed to reach out to a professional community where I could get ideas, bounce ideas off people, and stay abreast of what was going on in communications, technology and such. Chris Carbone in a 2010 IVolunteer Interview on why he volunteered for PRSA-MD.

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Social Business Grows in Importance

Jamie Notter

'So MIT and Deloitte have done a repeat of their 2012 report on Social Business (that I cite frequently in my Humanize keynotes). They aren’t releasing the full 2013 report until July, but they did a blog post teaser. The big (though not surprising) news: social is growing in importance. They asked the 2500 respondents to identify whether or not social business is important to their company today, and in EVERY SECTOR the percentage went up this year compared to last year.

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17 Education And Learning Trends That Will Affect Your Organization This Year!

Velvet Chainsaw

'Today, if organizations don’t take the time, spend the money and learn how to build world-class learning programs both for their customers and their employees, they will not be able to compete or lead their stakeholders into the future. Learning investments are more important now than ever. Learning Trends That Will Be Adopted This Year. Here are 17 education and learning trends in alphabetical order that many organizations are adopting this year.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Study: Millennials Rate Themselves as Better Employees Than Others Do

Associations Now

'A new study of millennial job seekers and HR professionals illustrates some of the stereotypes facing generation Y as it works to make a name for itself in the workplace. Millennials are known for many things, at least stereotypically. They are often considered one of the most tech-savvy generations and are also commonly identified as spoiled, entitled, and self-centered.

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Sharing Data

Mariner

'Putting together the final pieces with co-presenters Chip Deale and Kimberly Fischer for our ASAE & The Center Connecting 08 session Chapter & National Databases: Do They or Don''t They Interface and it occurred to me that despite the connectivity available we''re still islands in so many ways.

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More on Rethinking Management

Jamie Notter

'Some consultants in the UK sent me a copy of their white paper entitled “ Unleashing the Future of Work.” I’m always happy to find kindred spirits, which was immediately apparent in this case, since the first line of the paper is “It’s time to re-think management.” I found their coverage of the history of the evolution of management interesting, as they identified specific stages and tied in a number of different theories and models.

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Knowing Me, Knowing You.

Robert M Barnes

'I value self awareness and have been lucky to experience multiple versions of the tests that report on personality, traits, behavioural styles and thinking preferences.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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5 Web Design Trends for Your Association Website

Vanguard Tech

'This guest post is by Sharon Bending, President and Creative Director of Bending Design. Web design is constantly changing and new trends keep emerging. Here are 5 new trends to embrace and consider as you think about your next redesign of your association website. 1. UX-centered design. Simply defined as the application of user-centered design practices, UX-centered design has always been of importance in creating websites, which now more than ever means leading with content and embracing simp

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New Staff Roles for Meetings and Events

Associations Now

'Associations are always looking for new ways to not only attract attendees and exhibitors to their events but also to keep them coming back. If you could create any staff position to help make this happen, what would it be? I suspect the majority of association department heads, whether in the meetings area or not, wish they could add a few additional staffers to their teams.

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Your Conference Education Needs A New Narrative

Velvet Chainsaw

'The future of conference education is not necessarily about the next shining technology advancement, even though technology does play a fundamental role. Nor is it about the next new trend in delivery of information or the next innovative session format. The true conference education revolution is about a much simpler idea—nothing more, or less, than a new definition of learning itself.

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Rebranding can cause controversy for Associations Too

SCD Group

'Sometimes association leaders decide its time to change anything from the name to the logo to the mission. I’ve been part of such decisions both as an executive director and as a consultant. In one case, the association changed its name with the goal of “broadening their base” for membership. In reality, the new name caused confusion and lost the focus of the original name.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Is it Time for Foursquare to Die?

Mizz Information

'Helpful "tip" from one of my recent Foursquare check-ins. It''s been almost three years since I wrote about " Foursquare fatigue ".yet I confess I''m still using Foursquare just as much as ever. Why? I honestly have no idea. Habit, I suppose. Competition with my husband over which of us will be mayor of the places we frequent together. Vain hope that one of these years either AMC Theaters or Regal Theaters will recognize how frequently I go to the movies (answer: at least once a week, usually t

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How Overconfidence Affects Leadership

Associations Now

'Can having too much confidence get leaders into trouble? Research shows that highly confident leaders tend to be popular and take more-informed risks, but being too self-assured also has some serious pitfalls. Overconfident people can come across as bold and strong in the best of times—or as obnoxious in the worst of times. Their teams look up to them as leaders and trust their decisions.

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Into Focus: Benchmarks and Best Practices for Nonprofits and Video

Beth Kanter

'How Nonprofits Measure Success of Video. See3, YouTube and Edelman have released a new report and guide for nonprofits about using video. The report, “I nto Focus: Benchmarks for Video and A Guide for Creators ,” is based on a survey of 500 nonprofits and interviews with experts (including me). The report describes current nonprofit use, adoption challenges, and best practices.

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Are associations stuck?

SCD Group

'Guest Blog by Tom Shay. "Toto, I have a feeling we''re not in Kansas anymore." And Dorothy was right. We’re not able to operate associations as we did 20 years ago. Unfortunately, as I visit with association executives, I am finding some that think the old ways are going to regain their popularity, or usefulness, or that they can nurse the old ways along until they retire and someone else will have to deal with the association.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!