6-Year Online Giving Study Helps Nonprofits to Fundraise More Effectively
Wild Apricot
DECEMBER 8, 2010
Network for Good and TrueSense Marketing have just released a landmark study of “the online giving experience” between 2003 and 2009. The Online Giving Study looks at $381 million in donations made to 66,470 different nonprofits through the nonprofits’ websites, donation portals and social networks. Here are some highlights: Just as the strength of the donor-charity relationship heavily influences offline giving, the online giving experience has a significant impact on donor loyalty, retention a
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