Wild Apricot
JUNE 14, 2018
Are fewer people attending your events these days? Are you hoping to dramatically increase attendance at your big conference this year? Rather than relying solely on email blasts, word-of-mouth, and social media posts, here's how to use Facebook ads to increase event attendance.
Beth Kanter
JUNE 13, 2018
In light of the recent high profile suicides by Kate Spade and Anthony Bourdain, Vu Le wrote an excellent piece on what nonprofits need to know about mental illness. One of the points he brings up is the importance of creating an environment where life/work balance flourish. Overwork and stress can lead to burnout and depression and that can lead to even bigger problems.
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YourMembership
JUNE 15, 2018
As an association professional, you look for ways to more effectively communicate the value of your organization’s events. Of course, the actual value comes from the overall experience you create for your attendees: The content, the quality of speakers and presenters, and the social and networking opportunities. But, how do you convey the value of. The post Is your association missing an event microsite?
Smooth The Path
JUNE 12, 2018
Here is how to get the most from your speaker investment while boosting both participant and speaker engagement at the same time! Lean on the opening speaker. The opening keynote speaker sets the tone for the rest of the conference. They can encourage participation. They can advocate for participants to be open, friendly, and collegial. The opening keynote can build excitement, or encourage participants to be thoughtful and reflective.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
WBT Systems
JUNE 12, 2018
When you collect useful student feedback on online courses, you can confidently assess and improve the effectiveness of your e-learning programs. However, you need the right type of feedback. Too often, feedback tools elicit useless information because they ask the wrong questions. Good feedback gives you the data you need to improve courses yourself and to make a case for hiring professional instructional designers to develop courses.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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YourMembership
JUNE 12, 2018
Your members-only events offer a powerful membership benefit. At the same time, hosting events open to non-members are just as powerful for increasing your association’s membership. Think about it: What better way to showcase your association’s value to prospective members than by inviting them to meet your members and experience your association’s value up close?
Blue Sky eLearn
JUNE 11, 2018
Selecting an LMS is a big decision. Check out our best practices for when you make your decision! Selecting an LMS is a big decision. There’s the financial aspect. The time you’ll put into implementing the platform – adding courses, creating content. The more technical aspects – integrating with other systems, setting up eCommerce. It’s not a decision taken lightly.
Higher Logic
JUNE 12, 2018
When it comes to online communities, the best offense is not a good defense. Why? Because playing defense might protect you, but it won’t grow your community. The truth is that online communities are doing well (really well). Last year alone, communities generated a 2,374% increase in return on investment (ROI), according to the State of Community Management 2018 Report.
Wild Apricot
JUNE 11, 2018
This is a guest post by Lamees Abourahma who explains how to keep your website design modern by incorporating new techniques that make your site more user-friendly and technologically relevant.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Eric Lanke
JUNE 11, 2018
Not too long ago I wrote a post about Getting Out From Behind the Podium when giving a talk at my association's Annual Conference. For the first time in a decade, as I describe in that post, I got out from behind the podium and walked the stage while delivering my speech, like many of the professional speakers that we hire do. Last week I had another speaking opportunity.
GrowthZone
JUNE 14, 2018
It’s tough to build trusted relationships with members when they are spread across a state, region, or country. Using video is a powerful way to drive engagement, educate, and demonstrate member value and ROI – from your office to theirs. Blog like you mean it. Get the ultimate association blogging guide. Begin with a welcome message from your president or executive officer and move forward from there.
Higher Logic
JUNE 14, 2018
In today’s digital world it can be hard to know which resources to rely on, especially when there’s new stuff coming out all the time, and there’s so much pressure to constantly consume. How can we keep up with the technology world but also filter out the things that aren’t useful? Since we live in a review economy, you’re probably used to checking out what other people say about a restaurant, book, etc. before you buy it.
Smooth The Path
JUNE 14, 2018
Scientists discovered that first impressions are super important to us. We record and rely on first impressions heavily in our day to day lives. First impressions are hardwired into our brains. Not only do we experience first impressions of each other, but we also have first impressions for everything else from places to brands, and products, and organizations, and more.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Association Adviser
JUNE 15, 2018
Everyone loves a good story. One that touches your heart, makes you laugh, and even makes you cry (especially for us weepers). Ask anyone who knows me and they will tell you I am full of stories about everything from my beloved Aunt Mary to embarrassing, yet endearing moments when I forget someone’s name. I love telling stories because they communicate who I am, what I do, and how I relate to others.
AMR Management Services
JUNE 13, 2018
AMR's own Molly Marsh shares her top five takeaways from the recent Xperience Design Project (XDP) from ASAE.
Association Success
JUNE 10, 2018
A look at the factors disrupting the US education system. In the past few years, I have conducted a tremendous amount of research into the education-to-employment system. The more I learn, the more I am convinced that associations have an important role to play in defining skills and competencies and in providing education to make a dent in the wicked problem we are being presented with in the United States.
HighRoad Solution
JUNE 12, 2018
Recently, I had the pleasure of pounding the proverbial charcoal grey carpet at ASEA’s MM&C Conference , held in D.C. Teeming with nearly 1,000 marketing and membership leaders in the association space, the event was a breath of fresh air in terms of digital possibility and receptiveness.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Association Adviser
JUNE 13, 2018
Last month, I attended the ASAE Marketing, Membership, and Communications Conference in Washington, DC. The MM&C Conference gives association and nonprofit professionals the insight to improve their marcomm and membership strategies, and teaches the latest in engagement, technology and trends from industry leaders. This year, the keynote speakers and learning lab presenters highlighted the importance of shaking things up in your marketing and membership strategies, and keeping a fresh perspe
GrowthZone
JUNE 12, 2018
It’s that time of year again to send your members “The Survey.”. As you know, some members are loyal survey takers, some like the opportunity to vent or praise, and some will always ignore the invitation. However, there’s a good chance you can increase member participation when you help your members understand why your association is conducting the survey and what you’ll do with the results.
Association Success
JUNE 13, 2018
The way we plan for the future can make or break an association and its industry. Many years of working in the association space, and two very different industries within it, have taught me a thing or two about using foresight to an association’s advantage. Now, with ASAE’s ForesightWorks , all of us have access to the resources we need to scan for trends and anticipate changes before they happen.
Velvet Chainsaw
JUNE 13, 2018
Does your event have a clear and inspiring purpose? (If you’re shaking your head yes, then what is it?). Now imagine someone asking your conference participants that question. How would they respond? I suspect they would say “ Yes, of course it has a purpose!” Then they would launch into a passionate description of your event’s annual Party with a Purpose, its pre-conference feel-good community service projects and its ongoing student scholarship fundraisers.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Association Adviser
JUNE 11, 2018
As you may know, I launched Event Garde, a professional development consultancy, in 2011. At that time, associations were suffering to varying degrees in the aftermath of a recession. As a result, they began seriously vying for the attention of their members despite shrinking travel and professional development budgets – each hoping to secure as much coveted non-dues revenue as possible.
Mizz Information
JUNE 12, 2018
Ah Facebook…always looking for new/better ways to be transparent and to protect our security. That’s why they’ve implemented this …oh, sorry, that’s not it–that’s just the billionth time they “accidentally” changed users’ sharing settings to public. Last week. But they’re sorry, obvi, because they a whole commercial promising that they’re going to do better to protect our privacy and keep us safe.
Association Success
JUNE 11, 2018
How STEEP factors will offer our associations new opportunities for staff operations. Over the next few years, staff structure at associations will undergo huge changes that will present opportunities for more efficient and nimble operations. This is made clear by several Social, Technological Economical, Environmental and Political (STEEP) factors, listed below.
Membersuite
JUNE 14, 2018
It's time to ditch spreadsheets. Your data should be giving you up to date, actionable information so you can set goals reach them.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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