Sat.May 25, 2019 - Fri.May 31, 2019

article thumbnail

Explaining Red Lights Is Good, But That Doesn't Make Them Not Red

Eric Lanke

This article on Forbes.com caught my eye this week. It's titled Why Companies That Embrace "Red Is Good" Get The Best Results , and it makes that very argument -- that companies that rigidly adhere to an honest and unflinching measure of their success, even if it means putting those dreaded red lights on their color-coded dashboards, do better than those that purposely or otherwise fudge their yardsticks to make sure their dashboards are always covered with those pleasing green lights.

article thumbnail

Turn Your Homepage Into a Doorway for New Members

Associations Now

Potential members often make first impressions about an association by visiting its website. A UX expert says that designing a homepage with head and heart appeal can help prospects feel welcome. First impressions matter a lot, and if you’re like me, you spend a lot of time doing online research and sleuthing before meeting a new person, place, or thing.

Discount 101
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

49 Free Nonprofit Webinars for June 2019

Wild Apricot

Here are all the free nonprofit webinars happening in June 2019 that the internet has to offer.

416
416
article thumbnail

Selfless Leadership is the Best Kind – Are you a Selfless Leader?

Association Leaders

I view leadership as a journey. Like most journeys it has its highs and lows. Sometimes I am working on all cylinders and practicing great leadership techniques. Other times, I struggle and find myself practicing more of the “don’ts” than the “do’s” of leadership. I suspect most leaders have similar experiences. Like most worthwhile things in life, I find when I’m struggling with leadership I need to go back to the basics – to remember that leadership isn’t about ME – it’s about others!

article thumbnail

Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

article thumbnail

Association Brain Food Weekly: 5.31.19

Reid All About it

The weekly list of free educational events and resources for the association community… Since reading is the first step in the professional development journey, wouldn’t your association want to encourage members (and others in your audience) to develop a reading habit? WBT Systems looks at the state of reading in the U.S. and suggests ways you can help members overcome the typical obstacles to reading.

DC 170

More Trending

article thumbnail

May Update: Say hello to version 7.0, and a new look for Wild Apricot?

Wild Apricot

Version 7.0 is nearly here! We’re currently planning to release the version in mid-June, and we’re excited for a couple of reasons. Firstly, we’ll be updating the way the admin view looks. The admin view of Wild Apricot has looked the same for quite.

221
221
article thumbnail

3 Tips for Selling Sponsorship for eLearning

Blue Sky eLearn

Nowadays, eLearning or online learning isn’t a new or foreign concept. Most associations have some sort of eLearning program – be it recordings from annual meetings, monthly webinars, or content created specifically for on-demand courses. . So why, when we’ve made the transition from hosting all educational opportunities in person to hosting many aspects of them online, has sponsorship not followed suit?

Tips 144
article thumbnail

Telling the Advocacy Story: Moving Members from “Me” to “We”

Association Success

How can associations tell their advocacy story? For some association leaders and practitioners, advocacy remains a “black box.” While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!”.

Discount 130
article thumbnail

How to Improve the Membership Experience of Young Professionals

Membersuite

Millennials are the biggest generation in the workplace, but only account for 19% of association members. Learn how you can do better than this benchmark by improving the membership experience - and retention - for young professionals.

How To 130
article thumbnail

2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

article thumbnail

Why Tons Of Booster Clubs User This #1 Booster Club Management Software (With Examples!)

Wild Apricot

If you want to spend more time with your kids and less time in the office managing your booster club, Booster Club Management Software may be for you.

Software 220
article thumbnail

2 Ways for Associations to Appeal to Young Professionals

GrowthZone

Tweet. The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects.

Minnesota 121
article thumbnail

How to Engage Members Through Your Programs and Services

HighRoad Solution

Associations put a lot of effort into their programs and services. In theory, this should result in excellent levels of member engagement, as people take advantage of what’s on offer to further their careers.

How To 113
article thumbnail

Flipping The Script On Rebranding: How An Association Told It’ Story

Association Success

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did.

Survey 113
article thumbnail

The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

article thumbnail

It Takes an Association Leader to Know How to Be an Association Leader

Association Adviser

We spoke with Tracy Folkes Hanson of the Canadian Society of Asosciation Executives about what a “typical” day looks like, the advice she'd give to someone working toward an ED/president, and her favorite part about working in associations. The post It Takes an Association Leader to Know How to Be an Association Leader appeared first on Association Adviser.

How To 104
article thumbnail

Five Tips to Keep Your Association’s Website on Target

Associations Now

If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying their weight, look at ways to change that conversation. Here are a few ideas. How do you ensure that the people showing up at your digital front door are the ones you want to welcome—and that you’re not scaring them off? It’s a multipronged question, and one that requires some sophisticated thinking.

Tips 104
article thumbnail

Strategies to Increase Membership: Using Your Audience Matrix

HighRoad Solution

Marketing would be so much easier if you could just ask each individual member what they want. That would be impossible, of course, especially if you have a large, nationwide association. And yet, members do expect a high level of personalization.

Strategy 112
article thumbnail

Smart Sourcing a New Generation of Association Talent

Association Success

How can associations make smart sourcing work for them? The freelance economy is bringing a wave of disruption that will have world-wide impact. Sixty million Americans are freelance workers, and that number is growing. A typical contract employee is comfortable with limited supervision and adapts easily to a variety of environments and cultures. Whether freelancers work from home, at a client site or move fluidly between venues, they will change the way associations operate.

Dallas 92
article thumbnail

SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

article thumbnail

Anatomy of a Retargeting Cookie

Association Adviser

When it comes to programmatic advertising, a cookie is not a delicious treat – it’s an essential advertising component that helps you reach the right audience. Cookies can be a revenue driver, a tracking beacon and even a method to expand your online audience. The post Anatomy of a Retargeting Cookie appeared first on Association Adviser.

Revenue 90
article thumbnail

The State of Paid Internships in 2019

Associations Now

As a major public relations group moves toward requiring its members to offer paid internships, here’s an update on the state of paid internship programs—both inside and outside of associations. As we go into another internship season this summer, the phenomenon of the paid internship—long a sore spot for students—is on a bit of an upswing. And that’s thanks, in no small part, to the world of associations.

Sample 101
article thumbnail

Member Retention Rate Benchmarks

HighRoad Solution

It's very worrying when you see membership rates dropping. How can you tell where your association is going wrong? How can you identify the areas where you need to improve.

article thumbnail

If You Build It, Will Teams Come?

Velvet Chainsaw

This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. Teams that learn together actually implement together!

Team 97
article thumbnail

Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

article thumbnail

Morehouse

Association Advocacy Chick

A week ago, Robert Smith, the commencement speaker for Morehouse College pledged to pay off the student loans of the class of 2019. Reaction has ranged from shock to elation to envy. The Washington Post even had an editorial asking if it was even fair that this generous gift was made as others struggle to pay for their education. However, I think it’s shortsighted to just think about the donation in and of itself.

Class 73
article thumbnail

Report: Event Planners Still Struggling With GDPR Compliance

Associations Now

New research from Eventsforce finds that GDPR, the European Union’s data protection law, has changed how event planners handle data, but compliance challenges remain. A year after the European Union’s General Data Protection Regulation took effect, the events industry is still struggling to figure it out. That’s according to new research from the event management software company Eventsforce , which found that four in five survey respondents have faced challenges in complying with the regu

Report 99
article thumbnail

Why Participating in Trade Shows is About More Than the Sale

Association Adviser

Trade shows remain one of the most profitable B2B media strategies, generating more than $12.8 billion in revenue in 2016. But they're also about networking & supporting your association and membership. The post Why Participating in Trade Shows is About More Than the Sale appeared first on Association Adviser.

Revenue 73
article thumbnail

What Do You Need to Know Before You Select a New Content Management System?

Delcor

Effective websites are mission-critical for associations—used for communicating with members, providing services, managing ecommerce, and acquiring new customers. However, it can be difficult to find the right content management systems (CMS) to publish your websites. Before you begin your selection process, ask yourself the following questions to get started on the right foot.

System 79
article thumbnail

Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.