Eric Lanke

MAY 27, 2019

This article on Forbes.com caught my eye this week. It's titled Why Companies That Embrace "Red Is Good" Get The Best Results , and it makes that very argument -- that companies that rigidly adhere to an honest and unflinching measure of their success, even if it means putting those dreaded red lights on their color-coded dashboards, do better than those that purposely or otherwise fudge their yardsticks to make sure their dashboards are always covered with those pleasing green lights.

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Associations Now

MAY 28, 2019

Potential members often make first impressions about an association by visiting its website. A UX expert says that designing a homepage with head and heart appeal can help prospects feel welcome. First impressions matter a lot, and if you’re like me, you spend a lot of time doing online research and sleuthing before meeting a new person, place, or thing.

Discount 101

Discount DC Washington Recruiting 101

Wild Apricot

MAY 29, 2019

Here are all the free nonprofit webinars happening in June 2019 that the internet has to offer.

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Association Leaders

MAY 31, 2019

I view leadership as a journey. Like most journeys it has its highs and lows. Sometimes I am working on all cylinders and practicing great leadership techniques. Other times, I struggle and find myself practicing more of the “don’ts” than the “do’s” of leadership. I suspect most leaders have similar experiences. Like most worthwhile things in life, I find when I’m struggling with leadership I need to go back to the basics – to remember that leadership isn’t about ME – it’s about others!

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Leadership Maine Resources System 210

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Reid All About it

MAY 31, 2019

The weekly list of free educational events and resources for the association community… Since reading is the first step in the professional development journey, wouldn’t your association want to encourage members (and others in your audience) to develop a reading habit? WBT Systems looks at the state of reading in the U.S. and suggests ways you can help members overcome the typical obstacles to reading.

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DC Washington Education millennials 170

Wild Apricot

MAY 29, 2019

Version 7.0 is nearly here! We’re currently planning to release the version in mid-June, and we’re excited for a couple of reasons. Firstly, we’ll be updating the way the admin view looks. The admin view of Wild Apricot has looked the same for quite.

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Blue Sky eLearn

MAY 28, 2019

Nowadays, eLearning or online learning isn’t a new or foreign concept. Most associations have some sort of eLearning program – be it recordings from annual meetings, monthly webinars, or content created specifically for on-demand courses. . So why, when we’ve made the transition from hosting all educational opportunities in person to hosting many aspects of them online, has sponsorship not followed suit?

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Tips LMS Discount Course 144

Association Success

MAY 30, 2019

How can associations tell their advocacy story? For some association leaders and practitioners, advocacy remains a “black box.” While advocacy has always been one of the most powerful ways that associations engage their members, some associations struggle to link and communicate that work back to their members in a way that shows them that “My association is fighting for me!”.

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Discount Communications Certificate Survey 130

Membersuite

MAY 27, 2019

Millennials are the biggest generation in the workplace, but only account for 19% of association members. Learn how you can do better than this benchmark by improving the membership experience - and retention - for young professionals.

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How To millennials 130

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Wild Apricot

MAY 31, 2019

If you want to spend more time with your kids and less time in the office managing your booster club, Booster Club Management Software may be for you.

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Software Examples 220

GrowthZone

MAY 28, 2019

Tweet. The next era of the association world is dependent on recruitment, engagement, and renewals of young professionals. This article covers two aspects of membership certain to appeal to this generation. Written by the GrowthZone team, a recent article in Minnesota Meetings and Events magazine discusses a variety of ways to promote unrecognized membership benefits to young members and prospects.

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Minnesota Certificate Recruiting Recruitment 121

HighRoad Solution

MAY 31, 2019

Associations put a lot of effort into their programs and services. In theory, this should result in excellent levels of member engagement, as people take advantage of what’s on offer to further their careers.

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Association Success

MAY 28, 2019

How is your association consistently aligning its strategic plan and business strategy with its brand? In the association space, we often think that advocacy means fundraising for the organization and lobbying to members of Congress on behalf of the organization’s and members’ mission. Advocacy can also mean telling your organization’s and members’ stories through branding and at the Society For Marketing Professional Services , that is exactly what we did.

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Survey Social Media Marketing Member Research 113

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Association Adviser

MAY 30, 2019

We spoke with Tracy Folkes Hanson of the Canadian Society of Asosciation Executives about what a “typical” day looks like, the advice she'd give to someone working toward an ED/president, and her favorite part about working in associations. The post It Takes an Association Leader to Know How to Be an Association Leader appeared first on Association Adviser.

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Associations Now

MAY 27, 2019

If the wrong visitors dominate traffic on your association’s website or if pages targeted at members aren’t carrying their weight, look at ways to change that conversation. Here are a few ideas. How do you ensure that the people showing up at your digital front door are the ones you want to welcome—and that you’re not scaring them off? It’s a multipronged question, and one that requires some sophisticated thinking.

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Tips Content Industry Strategy 104

HighRoad Solution

MAY 29, 2019

Marketing would be so much easier if you could just ask each individual member what they want. That would be impossible, of course, especially if you have a large, nationwide association. And yet, members do expect a high level of personalization.

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Strategy Course Marketing Member Engagement 112

Velvet Chainsaw

MAY 28, 2019

This is the second installment of a two-part blog on team learning. In the first , we looked at why it’s a smart conference strategy. In this post, we’ll explore how to design, promote and execute it for your next conference. Since our work culture is mostly team-based, it’s about time we reflected it in our conference design. Teams that learn together actually implement together!

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Team Discount Case Study Conference 97

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

Survey

Association Adviser

MAY 29, 2019

When it comes to programmatic advertising, a cookie is not a delicious treat – it’s an essential advertising component that helps you reach the right audience. Cookies can be a revenue driver, a tracking beacon and even a method to expand your online audience. The post Anatomy of a Retargeting Cookie appeared first on Association Adviser.

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Associations Now

MAY 29, 2019

As a major public relations group moves toward requiring its members to offer paid internships, here’s an update on the state of paid internship programs—both inside and outside of associations. As we go into another internship season this summer, the phenomenon of the paid internship—long a sore spot for students—is on a bit of an upswing. And that’s thanks, in no small part, to the world of associations.

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Sample Class Survey Report 101

HighRoad Solution

MAY 27, 2019

It's very worrying when you see membership rates dropping. How can you tell where your association is going wrong? How can you identify the areas where you need to improve.

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Member Engagement 111

Association Advocacy Chick

MAY 26, 2019

A week ago, Robert Smith, the commencement speaker for Morehouse College pledged to pay off the student loans of the class of 2019. Reaction has ranged from shock to elation to envy. The Washington Post even had an editorial asking if it was even fair that this generous gift was made as others struggle to pay for their education. However, I think it’s shortsighted to just think about the donation in and of itself.

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Class Washington Education 73

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Association Adviser

MAY 30, 2019

Trade shows remain one of the most profitable B2B media strategies, generating more than $12.8 billion in revenue in 2016. But they're also about networking & supporting your association and membership. The post Why Participating in Trade Shows is About More Than the Sale appeared first on Association Adviser.

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Revenue Strategy Conference 70

Associations Now

MAY 28, 2019

Contractors might be temporary, but treating them like part of the larger team can boost talent and productivity. Also: Improve your facilitation skills. If your association works with freelancers, it’s not alone: About 60 million Americans make up the freelance economy—and that number is only growing. But even as freelance workers become more commonplace, more often than not, they aren’t considered part of the larger team.

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Dallas Team Examples Products 98

Delcor

MAY 31, 2019

Effective websites are mission-critical for associations—used for communicating with members, providing services, managing ecommerce, and acquiring new customers. However, it can be difficult to find the right content management systems (CMS) to publish your websites. Before you begin your selection process, ask yourself the following questions to get started on the right foot.

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System Content Proposal Cost 79

Smooth The Path

MAY 30, 2019

There is a room in a grand old hotel that used to be magnificent. In my memory, the place is full of dark, ornate woodwork, and deep, plush leather chairs, and Tiffany lamps. At one end of the room, there is a massive fireplace with cheery fire. A few old-fashion ornate murals hang on the walls. Entering the room is like being instantly transported back to the 1920s.

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Recruiting Recruitment How To Innovation 68

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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