Sat.Mar 11, 2017 - Fri.Mar 17, 2017

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Improve Your Customer Retention Program with an Online Community

Higher Logic

Many people ask how online communities can bring in new customers. It’s important, but communities aren’t just about growing your customer base. Part of a community’s value comes from something else - retaining existing customers. It’s comparatively easy for customers to find alternative solutions to your product and switch. Customer retention as a business advantage. Where are you losing people?

Guest Post: Personalization Requires Reflection and Governance

Vanguard Tech

As digital communications mature and competition on web and mobile increases, we see more personalized digital experiences—sites and apps that seem to know us and be able to deliver just what we want and need. So what does that mean for you? web development olkin communications responsive web design personalization

5 benefits of video-based learning.

YourMembership Blog

Easily delivered through a learning management system, video is the most engaging way to hold your association members’ and learners’ attention. Video-based learning is a widely-accepted e-learning trend, and it’s gaining momentum. What makes it trendy now and soon a staple of learning is it’s shorter, crispier and engaging nature, changing the way your association […].

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Association Brain Food Weekly: 3.17.17

Reid All About it

Wine comes in at the mouth. And love comes in at the eye; That’s all we shall know for truth. Before we grow old and die. I lift the glass to my mouth, I look at you, and I sigh. Happy St. Patrick’s Day. That lovely poem is A Drinking Song by W.B. Yeats, one of my favorite poets. I made a pilgrimage to his grave long ago, just because. Have no fear. Gmail users: beware the latest phishing attack.

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This Week’s Awesome Association PR and Communications Jobs – March 16


Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital. Public Relations Coordinator , American Staffing Association – This public relations coordinator supports the director of public relations and the chief operating officer of the association.

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6 Effective Fundraising Ideas for Small Nonprofits (with examples!)

Wild Apricot Blog

This is a guest post by Adam Weinger, President of Double the Donation. A challenge I’ve come across with small nonprofits is finding a fundraising idea that will make a big impact, but will also be inexpensive. From my experience, there are six types

How to Increase Participation in Your Online Community Using Social Psychology

Higher Logic

I’m miserable at all types of computer coding, but I learned basic HTML at my first job out of college – not because I wanted to learn, but because all my colleagues knew HTML. They thought I should too and every day they’d remind me to try Codecademy for free lessons. I gave in and started studying. A few months later, my new HTML skills led to a raise. That’s social psychology at work. FOMO).

Social Media Stress is Real


This post originally appeared on Mizz Information. Today, APA released the second part of their annual Stress in America™ report , which focuses on something that’s super real for me and, according to the report, 86% of US adults: social media stress. Yikes. If, according to this report, the average “constant checker” reports an average stress level of 5.3 Anyway, speaking of detox…I’ll digress.

Report: Cybersecurity Strategy Moving From Prevention to Detection

Associations Now

Cybersecurity spending is on the rise, but it’s being driven by detection and response over prevention, according to a new Gartner research report. The trend will likely cause changes in how security is managed and how success is measured. The future of cybersecurity strategy is going to be driven by a thoughtful approach to response. percent from 2016, and will likely grow to $113 billion by 2020.

How to Create a Nonprofit Facebook Page and Get Followers

Wild Apricot Blog

If your nonprofit doesn’t have a Facebook Page yet, I’ll show you the five basic steps to getting set up and gaining your first followers. The whole process should take less than one hour. followers Facebook

American Associations Day 2017


It’s no secret that we love associations, which is why we’re THRILLED there’s a day (two, in fact!) to celebrate them. That’s right, we’re talking about American Associations Day! To celebrate the occasion, we thought it’d be fun to put together an infographic showcasing just how big of an impact associations have on all of us. Check it out!

[Cool Infographic Friday] How Online Reviews Can Either Make or Break Your Business


Tip o’ the hat to Megan Arevalo for this good one ! By the way since were on the topic – Are you using an association management system or online community platform? Help your peers by adding a review of your technology for the former or the latter ! . photo credit). Cool Infographic Friday

Digging Deeper Into Membership Renewal Trends

Associations Now

A new survey says that membership renewal can be one of an association’s biggest challenges. And a quick study of respondents’ renewal tactics can help membership pros fine-tune their renewal process. Membership renewal doesn’t always come easy. From the moment a member joins, your association needs to establish a connection that makes the individual feel valued and engaged. Pick up the phone.

How to Produce Association Rock Stars for 100 Years and Beyond

Association Adviser

Wendy Kavanagh, Georgia Society of Association Executives. The Georgia Society of Association Executives is celebrating its 100 th anniversary this year. Landmark anniversaries like that deserve time to pause, reflect on the past, plan for the future and, of course, celebrate. Association Adviser: GSAE has existed for 100 years this year. We pre-date ASAE by four years! Kavanagh : Yes!

Make More Time by Adopting Minimalism at Your Association

Smooth The Path

There’s a built-in human biological need to want more. Hundreds and thousands of years ago our ancestors kept our species alive by hunting and gathering. That yearning for more got them up and away from the warm campfire every morning to go out and fish, collect nuts, make clothing and find shelter. At the same time, the biological need for more is getting hacked. And I am not the only one.

The Secret to Better Web Writing


It might not be what you expect. Last week I had the pleasure of teaching the Principles of Digital Writing to a group of content creators at a scientific society. And now you get to learn the secret I revealed to them. If you put text on a website or send emails as a form of business communication from your company, you are a writer. It’s time you started acting like one. The real secret.

Why One Association Is Letting Its Chapters Take Over Instagram

Associations Now

The American Society of Landscape Architects, which always has something interesting happening on social media during its World Landscape Architecture Month, is upping the ante next month by letting individual chapters run its Instagram page for a day. Starting April 1, ASLA will let each of its chapters take over its Instagram feed for a day, for 49 days in all.

Wild Apricot Ranked Number One for the Seventh Time

Wild Apricot Blog

Eleven years ago, Dmitry Buterin began to dream of a world where everyone involved in a membership organization could spend their time pursuing their purpose, instead of getting bogged down in administrative tasks.That’s when he decided to create software that could do all the tasks better suited for robots. popular best capterra

The Association Value Trigger Point Explained by New Member Background

Smooth The Path

When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members? However, how your AVTP takes shape does depend very much on how similar or how diverse your new members are. Here is an example.

Hybrid Meetings Doomed to Failure? Not So Fast

Velvet Chainsaw

I’ll admit that in 2011, when the Virtual Edge Institute (now called the Digital Experience Institute) first co-located its conference with the Professional Convention Management Association’s Convening Leaders, the experience fell flat for me. At the time, a mere six years ago, the fledgling for-profit entity that wagered its future on the potential of virtual meetings staged sessions that were too heavily weighted toward the online audience in the verbal communication and moderation by the speakers. Attending in person, I thought the Institute—now owned by PCMA—was doomed to failure.

Millennial-Friendly Benefits Worth Considering

Associations Now

Not sure how to crack the code to attracting and retaining that millennial workforce you’re looking for? These three benefits might just be the way to go. Oftentimes, your job—or your first few jobs—may not come with the perfect salary. But if it comes with a great benefits package, that may make up for the lack of pay. Student Debt Repayment. Here are some quick stats: There are 44.2 trillion.

More Evidence of Media Bias

SCD Group

Last month (2/23), I shared a story about media bias and fake news. Now comes another story. this time in the USA Today edition within the Fort Myers News-Press. headlined College degrees elude charter students. [By By the way, the online version at this link changed the headline that was in our local paper.] Why does this story illustrate media bias? The vast majority drop out. Wait a minute.

Learners and Your LMS: If you build it, will they come?

WBT Systems

Working with many associations over the years, we have listened to many organizations describe the reasons why their members do not use their existing Learning Management System (LMS) and why they are looking for a new learning solution to re-engage their learners. Here we share four of the most common reasons associations seek to change their LMS platform. Maybe, maybe not.

From #Ideas17: How to Simplify Your Association’s Messaging


Messaging is something that all companies and organizations have to do, but something that only a small percentage do well. Many organizations disseminate complicated messages - or conflicting messages. This is particularly common for organizations that have multiple divisions (national and state divisions, for example).

Lessons From the Uber Crisis

Associations Now

A viral video has put the company’s CEO in hot water, but that’s not Uber’s only concern. Help is on the way, but help for troubled organizations is complicated. Some are born great leaders. Some achieve greatness. And some have leadership training thrust upon them after video of them berating an employee goes viral. I need leadership help and I intend to get it. Hitch a ride.

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Big is Good, but Small is Better for Associations

Smooth The Path

Huge associations have found that when you serve everyone, you end up helping no one. Recognizing the benefits they provided were too generic, these large associations divided their organization into smaller groups with each group serving a particular member type. Essentially they have many small associations under one roof. Big often means slow, but your association can be nimble.

Using Digital Credentials to Close the Skills Gap: Webinar

WBT Systems

Today’s workforce is caught in a relentless skills gap that grows wider each year. Employers are desperate to find qualified talent among candidates who lack sufficient technical know-how and business competence to drive organizations forward. And educational institutions continue their struggle to equip students for the future of work. How can associations help turn the tide?

Overcoming the Challenges Associated with “Small Staff” Innovation


If you’re a small-staff association professional, you probably understand the challenges associated with innovation. There’s the issue of coming up with ideas, sure, but then there’s also the issue of having too many ideas and not enough resources (people, time, money, etc.) to execute them properly. Can you relate? If so, we have some good news.

White House’s Draft Budget Plan Raises Alarm in Nonprofit World

Associations Now

The Trump administration’s draft budget plan deeply cuts funding for many agencies that nonprofits rely on. Independent Sector, the charitable community’s membership organization, is calling for a budget that maintains the partnership between government and the charitable sector. Cardinali said in a statement. How Should Nonprofits Respond?

Trainer’s Notebook: Tips for Good Openings

Beth Kanter's Blog

I’ve just returned from a two-week trip to Guatemala hosted by Wake. Wake’s Tech2Empower program organizes delegations of volunteer Technology Advisors, women who work for Silicon Valley companies like Google, Salesforce, Mozilla, YouTube, GE Digital and IRC, to provide training for women’s rights and girls empowerment NGOs in developing countries and here in the United States.

Joint Membership: Why It’s the Special Sauce of the Association/Chapter Experience

Chapter Chat

Associations are appreciating their chapters more than ever. As the number and quality of online educational and networking opportunities continue to increase, chapters provide a unique professional experience for members. How do associations encourage members and prospects to double-down on their membership commitment? Many of them offer a joint membership package.

Association Professionals: Are Your Educational Sessions “Diverse” Enough?


Education is likely one of your association’s biggest offerings. And it’s likely at the heart of your annual meeting or conference. People attend to network and learn.). But here’s a question: Are your educational sessions diverse enough for attendees? And we don’t necessarily mean in terms of content, but rather, in terms of format.

How The New York Times Turned Unsolicited Donations Into a Successful Program

Associations Now

The Times used its readers’ interest in expanding access to good journalism to help buoy its ongoing educational programs. Its “sponsor a subscription” program has received enough funds to offer 1.3 million students free online subscriptions to the newspaper. students. Even so, the approach is working—and well. elections,” said Publisher Arthur Sulzberger Jr.

Picking Up Speed in Business - Moery Company

The Moery Company

IStock/Credit: alphaspirit. We always talk about how “speed” kills in sports. If you’re faster – a good bet is, you’re better. Now more than ever before, “speed” is having an incredible impact on business. Let me share a story to make my point. In Q4 2016, The Moery Company had twice as many sales then in Q4 2015. Not to mention – re-posting varied content on our platform 3 times a day.