Sat.Jul 13, 2019 - Fri.Jul 19, 2019

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Membership Q&A: Calendar v. Anniversary Renewals?

Spark Consulting

Which is more member-centric? In most cases, an anniversary renewal cycle – that is, I renew at same time as I joined (or renewed) last year – is going to make the most sense to your members. My annual membership starts when I pay, and I get 12 months of service for my dues. A calendar renewal cycle is generally seen as association-centric.

Class 186
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Maker Mindset: Six Ways Associations Can Embrace Side-Hustlers

Associations Now

Sometimes, the most innovative ideas come not from established companies but from people moonlighting with off-hours experiments. Associations are in a position to capture this energy. It’s one thing to have an internal side project that you can work on at the office. It’s another to hustle something into being while off the clock. But the effort can bring big rewards: You never know how powerful one little idea might be.

Project 78
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Improving the Membership Experience for Vendor Members

Membersuite

It’s easy to take vendor members for granted. After all, your members are their prospective customers. But, have you considered treating them as a membership segment? Read the post to learn why and how to improve the membership experience of vendors.

How To 72
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Why small associations should re-think their member retention strategy

YourMembership

Does your small association emphasize member retention as much as it should? The recent Community Brands benchmark study on associations with small staffs suggests it may not. Your association likely has some type of membership renewal program to support retention goals. Most member-based organizations do. But, in a recent benchmark study of small associations, Community.

Strategy 231
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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4 Reasons to Launch Your Team of Passionate Messengers Today

Wild Apricot

Learn how to get your passionate team off the ground and spreading your mission

Team 280

More Trending

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The Right Way

Eric Lanke

It's budget time at the association I work for. And what I mean by that is that the budget for our new fiscal year has been approved by our Board of Directors, and now it's time to code all our projected expenses for upload into our accounting system, and to prepare the worksheet by which all our staff members can be sure to submit their expenses to the right codes as their invoices come in throughout the year ahead.

Project 113
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How to turn your members events into great member experiences

YourMembership

3 strategies for associations to elevate the event experience for your members. Events and conferences are one of the largest sources of non-dues revenue for associations. Learn how to enhance and elevate the event experience for your members. Events and conferences are powerful tools for associations. In fact, in the Community Brands benchmark report on small staff associations, 83 percent of respondents said that events.

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Choosing Donor Management Software: 19 Options You Can Try Today

Wild Apricot

Managing your donors doesn't have to be difficult. Explore these 19 donor management software solutions to engage, nurture and give value to your donors!

Software 196
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Manitoba Building Trades Constructs a Safe, Sustainable Centennial

Association Adviser

Sandhu spoke with Association Adviser about the challenges and evolution of the construction industry and how technology will change what and how workers contribute to this vital industry. He explains how MBT plans to grow to meet the needs of Canadian workers for the next 100 years. The post Manitoba Building Trades Constructs a Safe, Sustainable Centennial appeared first on Association Adviser.

Industry 109
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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How to Calculate Association Member Retention Rates

GrowthZone

Does the thought of having to calculate retention, churn, or the cost of acquiring a new member make your head hurt? For many association pros, crunching numbers is (unfortunately) a part of their daily grind. You don’t have to be a math person to use this easy-to-understand calculation to determine retention rates. RETENTION RATE: (the percentage of members retained over a given period of time).

How To 107
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Mid-Careerists as Mentors and Mentees

Association Success

How can mid-careerists create their own opportunities when resources in associations are lacking? When you get to a stage in your career where you are too seasoned to get much value out of young professional content, but you’re not quite on the CEO track, then you’ve probably reached your mid-career. Or rather the “messy middle” that associations aren’t too sure how to address, and that professionals find difficult to navigate.

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Innovation and Optimism Drive Membership Growth

Associations Now

Two new reports indicate that membership growth and retention are holding steady despite global economic uncertainty. And many associations currently seeing membership growth are tapping into the power of innovation and optimism about the future. If someone were to ask me to describe what 2019 feels like in one word, I might say “anxiety.”. The fact is we are living in uncertain times, with constant change and volatility underpinning everything from our political climate to economic conditions—a

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Association Silos Can Create Broken Promises

Smooth The Path

For a long time silos have been talked about as the bane of the business world, because silos throw up barriers to communication. But silos do something else that is perhaps more insidious (or equally as insidious), they can allow one department to set expectations with members that another department fails to deliver on. Sometimes the staff groups doing the selling, marketing, and soliciting feedback are not the same people who are serving the members throughout their membership.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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31 Ice-Breaker Questions for Association Events

GrowthZone

Keeping fun ice-breaker questions on-hand is always a good idea. Whether it’s a staff meeting or a networking event, loosening up the attendees leads to a more laid-back environment. Check out these 31 ice-breaker ideas: What is your most-used emoji? Who was your childhood actor/actress crush? If you were a wrestler, what would be your entrance theme song?

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Five Reasons Google Tag Manager Will Help Your Association Optimize Its Digital Presence

Delcor

Google Tag Manager is a product that has quietly revolutionized how organizations deploy and manage analytics, remarketing, and testing tags across their suite of digital products. If your organization isn't already using Google Tag Manager , here are five reasons why it might help optimize your analytics and remarketing efforts. If you are already using Google Tag Manager, perhaps you'll discover a new method for getting the most from your deployment.

Sample 90
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When’s the Best Time to Send a Marketing Email? It’s Complicated

Associations Now

A recent email benchmarking guide from Campaign Monitor notes that, based on the average, the best day to send that email is Thursday—but numbers vary wildly by industry and may not make sense for your readers. When should you send an email anyway, and what metric matters more than any other? Those are complicated questions, with lots of variables. But a recent report from Campaign Monitor has some useful answers—including for nonprofits.

Marketing 102
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Paving Your Path to Your Mid-Career

Association Success

How can you successfully transition into your mid-career while creating opportunities for yourself? I’m at an interesting point in my career journey where I’ve recently transitioned from a young professional to a mid-careerist. What I’ve found is that defining your mid-career, and your career in general, is really up to you. It’s up to you to pave your own path, and the good thing is that you can do anything you want to do, especially in the association landscape.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Some Members

Smooth The Path

For some reason, for a few members, everything related to the association goes wrong for them. Usually, it starts with the member experiencing a rare but big problem. We solve the problem, and then to our horror; they experience another big problem. Then it happens again. Errors, misunderstandings, and glitches continue to compound. You can probably picture a member that has had an experience like this.

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[Infographic] Grow Your Online Career Center

Association Adviser

Starting or improving an association online career center doesn't have to be a Herculean task. We've distilled 6 steps for updating your career center into an infographic for easy reference. The post [Infographic] Grow Your Online Career Center appeared first on Association Adviser.

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Hitting the Professional Meeting Trifecta with Unique Venues

Associations Now

Use both traditional and unconventional meeting spaces to provide attendees with educational content, networking opportunities & unique experiences. Meeting planners already have the high-stakes task of creating experiences that make attendees return year after year and attendees are raising the challenge by asking for even more. A meeting’s primary objective is building attendee knowledge, but attendees are also tourists, seeking novel experiences that are tied to the uniqueness of the dest

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Aligning Vision with Technology

Association Success

Creating an innovative organization all starts with a vision. When it comes to becoming a more innovative organization and leveraging today’s technological advancements for the overall betterment of the association and its operations, it all starts with the vision. Just look at how the tech stack comes out of the organization’s vision and their strategic plan.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Marketing Automation vs. Email Automation

HighRoad Solution

Marketing automation and email automation can sometimes appear to have a lot in common. They both take the hassle out of sending marketing-related emails; they both handle high volumes of messages.

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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Associations have traditionally used membership “as an excuse to sell more stuff at discounted prices to members,” said Garth Jordan , senior vice president of corporate strategy at the Healthcare Financial Management Association (HFMA). But, HFMA has cast that old non-dues revenue practice aside. Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models

Revenue 53
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How to Get Attendee Personalization Right

Associations Now

While some members may see personalization as creepy, if associations do it right, it could turn prospects into attendees and lead to more engaged participants onsite. A few weeks ago, I went down to Miami for some rest and relaxation, and most importantly, beach time. Before we left, the hotel sent us a brief survey that asked a few questions about our interests and preferences.

How To 93
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While Walking on the Moon

SCD Group

While Neil Armstrong was walking on the moon 50 years ago today, July 21, I was working in the garage of his parent’s home in Wapakoneta (Wapak). covering perhaps the world’s largest news story as a reporter for The Associated Press (AP). (BTW: in the photo at the upper left, that's me interviewing Mrs. Armstrong.) A note on dates: The lunar launch was on July 16, 1969; the lunar module landed on July 20; Armstrong stepped on the moon 6 hours later on July 21.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.