Association Success
JULY 11, 2019
It's time we add to lead, learn, and connect. Three Verbs. After 20 years working in VP, COO, CFO and CSO roles for associations, it’s become clear to me that our industry shares many common approaches to helping our members lead, learn and connect. At a high level, associations often apply these three verbs on their web sites and in their various marketing campaigns.
HighRoad Solution
JULY 11, 2019
There are two common mistakes when assembling a tech stack.
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Eric Lanke
JULY 8, 2019
We track our members. We don't use face recognition software, metadata, or complicated algorithms. We use an even more diabolical mechanism. Microsoft Excel. What am I talking about? I'm talking about the sometimes difficult work of maintaining a member participation tracking system in your association. A way of knowing how many and which programs or activities each member is participating in.
Association Leaders
JULY 9, 2019
We can likely all agree that in business cash may be King but accountability is next in line for the throne. In our businesses if we don’t establish Strategies, Goals and specific, measurable Objectives we hold ourselves and each other accountable for achieving, we will not achieve our mission. Associations are no different – except that associations are led by volunteers.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Blue Sky eLearn
JULY 9, 2019
As adults, most of us operate with a fundamental belief that we are terrible students. In fact, in many of the presentations I have delivered over the course of my career in education and public speaking have contained the following message in some form or fashion: “Let me make a prediction, most of you in this room believe you are terrible students.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Association Success
JULY 8, 2019
You need your staff’s buy-in before bringing in new technology solutions to your association. When trying to bring in new technology into an organization, it is guaranteed that you will be met with resistance, because any sort of change often is. You need that buy-in from people first, otherwise there’s going to be struggle in incorporating the technology into operations.
GrowthZone
JULY 10, 2019
Could you use some more time or an extra set of hands in your organization? Most people would respond with an emphatic YES! to this question. Below, Membership Expert Frank Kenny shares his thoughts on marketing automation for associations: When you ask associations if they are using marketing automation to gain back time or get more done, the answer is still usually no, not really.
Associations Now
JULY 10, 2019
A new survey reveals that associations are not collecting enough data about their sponsorship programs. By being more comprehensive, they can keep partners happy and maintain a steady stream of nondues revenue. While associations are collecting data related to the revenue their corporate partnerships and sponsorships bring in, they often aren’t measuring crucial information that can help them improve their arrangements, keep corporate partners happy, and maintain a nondues revenue stream, accord
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Association Success
JULY 9, 2019
Which visual representation permits your data to come to life in the most palatable, efficient, understandable way? What does it mean not to be behind the geospatial curve? In the previous article we say that the State Department was left behind in the conversation about how to handle the war in Afghanistan. They were behind the geospatial curve. So, Most importantly, the phrase means an organization does not simply look at its work in the aggregate, but uses maps and statistics to examine its w
Smooth The Path
JULY 9, 2019
At a championship little league game a nine-year-old struck out and shuffled back to the dugout, bat held limply, slumped shouldered, head hanging. A teammate saw him and asked, “did you swing?” The dejected boy said, “yes, at all of them.” “Well, that is really good then!” said the teammate. . Just swinging counts. Just like in baseball, in our organizations, we will not always make a home run.
Association Adviser
JULY 9, 2019
Why associations' focus must shift from being "Millennial-ready" or "Gen-Z ready" to being "future-ready," and capable of thriving in a world experiencing profound societal transformation. The post The Limits of Generational Orthodoxy: Part II appeared first on Association Adviser.
Associations Now
JULY 11, 2019
A new report looked at how people behave and communicate when they network, and then offered up tips to attendees about how do to it more effectively and to event organizers about how to create better environments for it. When it comes to networking, I find that there are typically two camps: those who love it and those who hate it. But no matter what side you fall on, a new study from Loughborough University and Imago Venues offers up some concrete tips on how to do it better.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Membersuite
JULY 11, 2019
Meet Albert Pak, a Product Manager that is passionate about Atlanta sports, traveling, and playing soccer. Learn more about Albert in this month's Employee Spotlight.
Smooth The Path
JULY 9, 2019
By the time members join the association, or get to the conference, or attend their first chapter meeting, they might be all beaten up. Their manager may be a terrible judgemental, micromanaging, credit-taking boss. Or they may consistently feel the sting of discrimination. Or they may work in a highly competitive, so competitive it is toxic, environment.
AMG
JULY 10, 2019
Summer is a very busy time of year. There is a of home maintenance that is routinely required by both the HOA and residents. While homeowners are busy mowing, mulching, painting their homes and cleaning the garage, your HOA is busy, too. Behind the scenes here are 5 things your HOA is doing to keep the community amenities running smoothly for your enjoyment. 1.
Associations Now
JULY 10, 2019
To understand the true purpose of your event, continue to ask “why.” To create clear thinking space for your attendees, continue to ask “how.”. Many of us are familiar with the 5 Whys, a Six Sigma construct for getting to the root of a problem. The idea is that, in order to solve a problem or analyze a situation, you continue to ask “why” to go deeper and deeper until the true issue is revealed.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Aptify
JULY 10, 2019
Labor union chooses Aptify’s AMS to manage members. The Aptify software solution provides CWA with out-of-the box membership management and union-specific functionality. Community Brands, the leading provider of cloud-based software and payment solutions for associations, nonprofits, schools, and faith-based organizations,?announced today that Communications Workers of America (CWA) — the labor union representing 700,000 workers in telecommunications, customer service, media, airlines, pub
HighRoad Solution
JULY 9, 2019
You might have the greatest marketing strategy in the world, but it’s useless unless you’ve got people to market to.
Beth Kanter
JULY 9, 2019
Allison Fine, my co-author for the Networked Nonprofit , and I are actively researching the use of AI for Good, in particular to scale giving and spread generosity. It was almost ten years ago that we published the Networked Nonprofit during the early days of social media and networks. Now, we entering a new digital era which includes emerging technologies like AI.
Associations Now
JULY 11, 2019
While issues of technology are raising concerns for many CEOs, they feel increasingly comfortable taking action on political issues, the 2019 edition of the EY CEO Imperative Study revealed. Speaking out on a big political issue isn’t something most corporate leaders will shy away from in 2019. What really freaks them out? A cyberattack. Such is a key finding of Ernst & Young Global Limited’s EY CEO Imperative Study , which lays out the largest concerns and issues that chief executives
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Effective Database
JULY 8, 2019
Every AMS vendor will tell you that the toughest part of implementing a new system is getting the association staff to think differently about the new AMS. And this isn’t just limited to changing processes (although that is incredibly important). It’s also about changing mindset. What do I mean by changing mindset? Here are three examples: Old mindset : The system is inflexible and therefore new ideas are pointless because they can’t be accommodated.
.orgCommunity
JULY 9, 2019
Watching the U.S. Women’s Soccer Team beat England, it occurred to me that the game was a perfect example of strategy in action. A great team was testing their skills and tactics on the pitch, fully prepared to meet unexpected challenges. Granted, business will never have the flash of World Cup soccer. But strategic planning shouldn’t be cringeworthy.
Reid All About it
JULY 12, 2019
The weekly list of free educational events and resources for the association community… Inspired by the recent book from Rob Walker, The Art of Noticing: 131 Ways to Spark Creativity, Find Inspiration, and Discover Joy in the Everyday , WBT Systems shares several ways to shift from everyday thinking so you can notice emerging educational needs that other organizations overlook.
Associations Now
JULY 9, 2019
Change is inevitable, and it usually affects members. At the Yoga Alliance, member engagement and the creation of a feedback loop has helped the group undertake the process of updating its yoga teaching standards while maintaining members’ trust. Sooner or later, associations must be ready to embrace a change agenda. It could be ushered in thanks to a new CEO, critical member voices, or a broader organizational goal to tap into innovation and transformation.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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