Higher Logic

DECEMBER 28, 2016

It may sound counter-intuitive, but it’s true - successful communities give up power. No, that doesn’t mean they throw out their community guidelines and nix all the rules - a certain amount of structure is important. But over-management is sure to kill engagement, which is the last thing you want. Much like an over-managing supervisor or boss, an over-managing community team can leave a bad taste for members and disincentivize them from engaging and taking ownership in the community.

Guidelines 159

Guidelines Team Examples Project 159

Socious

DECEMBER 28, 2016

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up.

Social Media 143

Social Media Member Engagement Tips Conference 143

Wild Apricot

DECEMBER 30, 2016

It's the end of 2016. In this update, read about all our highs and lows of the year.

Review 184

Review Newsletter 184

Mariner

DECEMBER 30, 2016

A good friend and colleague sent me her latest white paper to read. Do you want to believe in associations' ability to change the world? Do you want to help be part of innovating education for all? Are you just a little curious about how a couple of associations are rewriting their approach to education?

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Education Innovation 113

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Higher Logic

DECEMBER 27, 2016

In social media marketing, whenever a door closes, another one has opened. Changes in technology constantly give marketers new opportunities while making old options obsolete. The quicker your association adapts, the better you will be at using social media to your advantage. As 2017 approaches, be prepared for: 1. Increase Image Messaging. Image messaging apps, which allow smartphone users to edit and send pictures and short videos, have quickly grown in popularity.

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Social Media Marketing Video Content 120

Eric Lanke

DECEMBER 26, 2016

As we end another year, here's a look back at the five posts on this blog that received the most page views in 2016. 1. Stop Calling It Strategic Planning This has been on every year-end list since it was originally posted in January 2012, and keeps getting a ton of traffic, including as the page through which the highest number of people enter my site.

Guidelines 100

Guidelines Team Process Video 100

Mariner

DECEMBER 26, 2016

Twas the night after Christmas and all thro' the office not a creature was stirring, not even a virtual log-in … so brings me to blog? The freedom to not do a single item on my to-do, no calls to members, volunteers, leaders or clients, no frantic deadlines to meet. Rather, a chance once again to pause and consider once again what new ideas I might try in 2017.

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Membership Marketing

DECEMBER 29, 2016

As the New Year gets started, it is a good time to review membership marketing plans and forecast where membership counts are headed. Here is a method to help make accurate projections on long-term outcomes and run possible growth scenarios. It is called a Steady State Analysis. The concept of steady state can be illustrated with a bucket of water. If there is a steady input of water and a steady outflow, eventually the bucket will come to a balanced level or equilibrium.

Analysis 56

Analysis Tips Sample Project 56

Socious

DECEMBER 28, 2016

Remember Cliffs Notes, the popular synopses of required reading and classic literature? For some of us, they were a go-to back in high school. They condense a tome like War and Peace into 25-30 pages, giving you the highlights along with a few symbolic references that high school English teachers eat up. Of course, they were forbidden in most schools and it’s almost like the creator of Cliffs Notes knew that and wanted to stir up trouble.

Social Media 100

Social Media Member Engagement Innovation millennials 100

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Mariner

DECEMBER 28, 2016

With the new year fast approaching, our social media accounts are full of tips for tackling that oft-dreaded annual ritual – New Year’s resolutions. One topic that keep coming up on my social media thread is how to become a better steward of the environment in the coming year by following the 3Rs – Reduce, Reuse, Recycle. This got me thinking and I thought I’d take a crack out seeing how we can apply the 3Rs concept to associations.

Social Media 100

Social Media Tips How To 100

Socious

DECEMBER 27, 2016

Author Tom Wolfe made a statement with the title of his novel, You Can’t Go Home Again. Maybe he’s right that we can’t go back to our childhood rooms or the other good times in our lives, but you certainly can remember them through nostalgia. And many of us do. For better or worse, nostalgia can be an influential force in all our lives, one which associations and businesses can harness to build engagement.

Social Media 100

Social Media Examples Discount millennials 100

Membership Marketing

DECEMBER 27, 2016

A recording of the live webinar that I presented this month on Membership Recruitment and Renewal Strategies is now available online. Here is the link (best viewed in Internet Explorer). The session was adapted from the chapter that I authored for ASAE’s 2016 edition of Membership Essentials : Recruiting, Retention, Roles, Responsibilities, and Resources.

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Recruiting Recruitment Strategy Marketing 40