Sat.Apr 12, 2014 - Fri.Apr 18, 2014

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Spring Cleaning Time On Your Website

Wild Apricot

'Is it time to do a little spring cleaning on your website? Here''s a preview of a resource in our Membership Knowledge Hub: Website Spring Cleaning To Do List.

Resources 249
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Nonprofits struggling to meet demand

Aaron Wolowiec

'Last week’s post focused on the economy, and here I am writing again about it. But I want to foster discussion on Nonprofit Finance Fund’s 2014 State of the Nonprofit Sector Survey , the results of which it released on April 7. NFF is a community development financial institution. Leaders from more than 5,000 organizations participated in the sixth annual survey.

America 166
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Is Grittiness one of the Keys to Success?

Association Leaders

'I like to read but don’t make enough time for it. In particular I like to read biographies. I suppose I like biographies because they give me insights into what makes leaders tick – as you know that’s something in which I am very interested. Currently I’m reading David McCullough’s “Truman” So far, an excellent book – like all of McCullough’s works.

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Top 5 Association Management Takeaways from Xperience2014

YourMembership

The Xperience2014 Customer Conference, held March 31 – April 1, 2014, at the Vinoy Renaissance Resort in St. Petersburg, FL, provided an Xcellent platform for YourMembership.com customers, employees and industry thought leaders to connect, engage, and grow. Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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When Volunteer Jobs Are Just Too Big

Wild Apricot

'Does your organization have volunteer roles that are just too big - scaring folks off or causing volunteer fatigue? Here''s a look at a new resource in our Hub, by Tobi Johnson, that offers some tips and advice for re-designing volunteer jobs.

Tips 234

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On the Right Track

Eric Lanke

'image source So we had a great time at the WSAE meeting last week with Humanize authors Jamie Notter and Maddie Grant. In addition to the session they conducted for everyone, Notter and Grant also facilitated a private discussion with the association CEOs in attendance, which focused on the unique role that the staff executive has in changing and shaping the culture of any organization.

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Facilitation Friday #44: Try Ambassadors Instead of Reporters

Idea Architects

'You divided into small groups and had a great conversation. Energy in the room was high and everyone was engaged. Get ready for all the passion and enthusiasm to get sucked out of the room as the reporting out begins. One by one, report by report, attention and interest will diminish. It doesn''t have to be this way , and it shouldn''t be this way if you simply tweak the traditional small group reporting process.

Report 110
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Making Conference Connections

Association Adviser

'Elsbeth Russell, Naylor. Networking and education. If you were to ask your members why they attend your association events—and possibly why they are members of your association in the first place—those benefits would likely be the top two. While most associations have the educational component down-pat, the networking aspect is a little less tangible.

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Your Choice: Change or Irrelevance

Virtual

'One of my favorite quotes was when Eric Shinseki, then the Army Chief of Staff, now Secretary of Veteran’s Affairs, said “If you don’t like change, you’re going to like irrelevance even less.” I love that. But boy, is it tough for a lot of associations to heed this advice. Many organizations are well on their way to irrelevance.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Coffee Affects Ethical Behavior? Take a Sip of This Study

Associations Now

'According to a new study in the Journal of Applied Psychology , sleepy employees have weak ethical judgment, but a cup of coffee perks them up—and encourages better decision making. This may be the oddest study you’ll ever read about in the online pages of Associations Now , so grab a cup of joe and read on. According to research by business professors at three major universities—the University of Washington, the University of Arizona, and the University of North Carolina—coffee affects t

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Innovation Starts With Observing Your Conference Attendees In Action

Velvet Chainsaw

'With today’s tools and environment, radical innovation is extraordinarily accessible to those who know how to cultivate it says author Steven Berlin Johnson. Some environments and workplace cultures squelch innovation while others breed it he adds. So what do conference organizers need in order to embrace innovation in their conferences, meetings and events?

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Got NDR (Non-Dues Revenue)?

Association Adviser

'Hank Berkowitz, Editor-in-Chief. Budgets are tight. Travel’s a hassle. Can’t justify the time out of the office, we tell ourselves. But again and again we return to our favorite annual conferences and events. Even in this hyper-connected, social, mobile, digital age—or maybe because of it—associations and their members still like to meet, network and learn face-to-face.

Revenue 88
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Old Fashioned Tool May Boost Association Communications.

SCD Group

'Drinks on the Driveway Our neighborhood has a “drinks in the driveway” fathering every other Friday afternoon. It’s a great way for neighbors to stay in touch. The social committee promotes the event (including time and the driveway hosts) via email, notice on the website and sign at the street entrances. For the last two events, the social committee chair has been away.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Revamped Membership Strategy Brings Record Growth to Coaches’ Group

Associations Now

'A year after completing a strategic assessment of its membership, the International Coach Federation saw the number of applications to join, and for its credential, skyrocket. The key ingredients of its success: a focus on value and a recognition that the profession’s demographics are changing. The appetite for standards, for quality, for community is great, and we just need to be attuned to the needs of our members and the needs of the marketplace that we serve.

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LinkedIn Cuts More Free Features

Mizz Information

'Are LinkedIn groups or company pages part of your organization’s social media strategy? If so, you should be aware that LinkedIn seems to be slowly but surely phasing out a lot of free features in what appears to be a move towards less free lunch/more monetization. Not surprising after their recently reported weak revenue outlook. Here are three features that are currently on the chopping block: Products & Services tab on company pages I recently blogged about the fact that LinkedIn was goi

Revenue 74
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How to Gain Strategic Insight from Digital Metrics

Association Adviser

'Few topics give association executives more fits than choosing metrics—the counts, percentages and ratios that are supposed to measure the performance of digital initiatives. The great majority of digital metrics put a number on tactical results—the things that campaigns encourage people to do, such as opening emails, clicking links, reading pages and viewing videos, posting and commenting, sharing, downloading content, installing apps, liking, checking-in, and friending, connecting or followin

How To 82
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Five Steps to Building a Membership Loyalty Program

Membership Marketing

'For decades loyalty programs have been growing in the for profit world as a major component for engaging and retaining customers. Those old of us to remember will recall collecting S and H Green Stamps which were one of the very first retail loyalty programs. Merchants gave out the stamps to customers as incentives to shop at their store. Once enough stamps were collected, they could be redeemed for desirable products from a catalog.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Say Cheese: Instagram at Meetings

Associations Now

'Snapping photographs that capture the excitement of a meeting is not an easy task. Could getting meeting attendees involved via Instagram help out? Perhaps—and it may even build some engagement. Let’s be honest: It can be difficult to capture the energy of your association’s meeting on camera. Florescent and dim lighting, groups of people sitting and watching a speaker at the front of the room, and required “grip and grin” shots are just some of the elements that add to that complexity.

Iowa 86
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When it comes to change, is your association board pro-active?

SCD Group

'Is this one of your board members? Following Sunday’s Master’s Tournament, USA Today sports columnist Christine Brennan wrote a stinging column about the lack of action to stem the bleeding in the game of golf: The game of golf is in serious trouble, but it has little to do with the aging of Tiger Woods. Every year, as many as 1 million participants decide to stop playing golf.

Review 66
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Did You Know? Video Livestream and Mobile Apps Among the Fastest-Growing Sources of NDR

Association Adviser

'By Association Adviser staff. As we discussed last month , the subject of non-dues revenue (NDR) is top of mind with our readers. So we decided to drill down into the NDR well to see which types of NDR programs were growing the fastest for associations. Again, the idea was to look at the fastest-growing sources, not necessarily the largest. But, many familiar categories remain near the top of the list.

Video 70
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How Do I Get My Nonprofit’s CEO To Use Twitter or other Social Media?

Beth Kanter

'“You have to show not just tell your CEO about social media”- @carolynsave “Create a tweetorial” – @kanter #afpshift pic.twitter.com/zKggoMllYB. — Ettore Rossetti (@EttoreRossetti) March 25, 2014. Last month, I participated in a keynote panel at the AFP Annual Conference in San Antonio, TX on the theme, “ Social Media for Social Change ” with Carolyn Miles, CEO of Save the Children, Ben Rattray, Founder of Change.Org, and Ritu Sharma and Darian Rodrigue

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Association Provides Google-Eyed View of Its Tradeshow

Associations Now

'Hoping to provide a unique experience of its annual foodservice show, the Washington Restaurant Association recently outfitted its onsite staff with Google Glass to provide a live video feed of the event, complete with “on camera” interviews with exhibitors. What if you could livestream your tradeshow or annual meeting to give people a firsthand, real-time view of the event?

Seattle 86
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New & Improved Valid Strategy for Associations & Nonprofits

SCD Group

'I grew up somewhat cynical of advertising claims for “new and improved” products. They seemed phony. somewhat like the “wait, there’s more” claims on cable tv ads. I thought about this as my wife and I were shopping for accessories for our new home the other day. This included one store that we have visited several times and from which we have purchased several items.

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Rebranding: A New Beginning for Association Publications

Association Adviser

'Just like people, associations need to reinvent themselves from time to time, but that doesn’t necessarily mean they have to start completely from scratch. In a new case study published by Naylor, we examine how the Associated General Contractors of America (AGC) took their official magazine , Constructor , and found a way to rebuild its brand, expand its reach and increase audience accessibility.

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Charity Miles App Nominated for Webby: Walking for A Good Cause

Beth Kanter

'Over the past year, I have been using a fitbit to help me incorporate more activity in my life. I’ve committed to walking 10-20,000 steps per day and even earned my 1,000 miles badge. But what if you could raise money for a charity just by walking, running, or riding your bike? That’s exactly what the app “ Charity Miles ” makes happen.

Team 49
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!