Rethinking What It Means to Be a Member
Spark Consulting
JUNE 26, 2014
'A few months ago, I had a chance to sit down (virtually) with Beth Brodovsky and talk about what’s changing in membership relationships. The podcast is out ! Some of the key points include: Not all members are created equal, and because of that, your limited resources should not necessarily be evenly distributed among them. You need to start paying attention to your data and segmentation ASAP.
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