Sat.Jun 21, 2014 - Fri.Jun 27, 2014

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Rethinking What It Means to Be a Member

Spark Consulting

'A few months ago, I had a chance to sit down (virtually) with Beth Brodovsky and talk about what’s changing in membership relationships. The podcast is out ! Some of the key points include: Not all members are created equal, and because of that, your limited resources should not necessarily be evenly distributed among them. You need to start paying attention to your data and segmentation ASAP.

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Inspiration and Innovation From the Nonprofit Blog Carnival

Wild Apricot

'Here is the June Nonprofit Blog Carnival round-up on inspiration and innovation. Check out the 15 blog posts with a dizzying array of ideas, insight and inspiration.

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5 Cool Things Associations Are Doing at Meetings and Events

Aaron Wolowiec

'This month’s guest blog post is by Samantha Whitehorne, deputy editor for Associations Now. Contact Whitehorne at swhitehorne@asaecenter.org. Samantha Whitehorne, deputy editor for Associations Now. As the weekly blogger (and deputy editor) for ASAE ’s AssociationsNow.com , I write about some of the innovative things that associations are doing for their meetings and conferences.

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What Do You See When You Look In the Mirror?

Association Leaders

'Good leaders have many common traits and behaviors. We’ve explored many of them through this blog. For example, good leaders often surround themselves with good, smart, effective people; good leaders have a sense of purpose and are able to communicate that purpose with those around them; good leaders have certain values they live by and to which they hold themselves accountable.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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What Do YOU See?

Spark Consulting

'About a year ago, the Harvard Business Review did an interview with Maya Angelou. I definitely recommend checking out the entire thing , but there was one thing in particular she said that stuck with me: One of the great dangers of leadership, I think, is the tendency to believe your own hype. If you achieved this great, high, responsible position, it must be because you’re that much better than everyone else, right?

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I Wasn’t Kidding, LinkedIn is Moving Fast

YourMembership

At the start of 2014, much of the news about the changes on the horizon for the job market was promising, especially for associations with a job board strategy for their members and organization. Hiring was predicted to pick up, even for recent college graduates entering the workforce. Those predictions have proven to be correct. According to the Department of Labor’s Bureau of Labor Statistics May 2014 report, there has been a surge in employment, with 217,000 new jobs added to the economy in M

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Micro Change Can Lead to Macro Change

Association Subculture

'From this: To this: There has been a movement underway for some time to replace the traditional symbol for "handicapped" with a new visual and to stop using the word "handicapped" on signs. What a beautiful idea to choose to use new terms to shift the conversation to one about "accessibility" not "disability." There is legislation currently being considered in New York that would do this statewide.

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What I’m Reading

Spark Consulting

'Is counting members the right measure of success? (My whitepaper co-author Peter Houstle talks about this a lot, too.). Maddie Grant’s session at MMCC on tech tools for the socially savvy got a ton of good word of mouth last week. Did you know she created a post about it? Also, Associations Now has a nice roundup post on the conference, and the MMCC website has a good summary , too.

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On Transparency

Eric Lanke

'We recently moved our association offices. The lease was up at our old place and we needed a change of pace, so we went on the market to see what was available. It was an exciting and sometimes difficult process. Plenty of compromises had to be made between what we wanted, what was available, and what we could afford, but in the end we found and secured some fantastic space that is already changing the tone of the organization in some very positive ways.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Guerilla Volunteering - Hunt or embrace?

Mariner

'It’s a given that today''s members have the ability to go "guerrilla" – thanks in part to social technologies – to make significant contributions in unconventional ways. And we in associations can react one of two ways: channel our inner Jane Goodall or act like poachers. Lindy Dreyer and I called on our best Jane “impersonations” to encourage association pros in our #MMCCon session to think of guerrilla volunteers as extensions of our communities.

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Backsliding is Normal

Jamie Notter

'If you are out there actually changing your culture, then I need to prepare you for the inevitable. Well, maybe “inevitable” is too strong a word. But after you make progress moving in the direction of the desired culture, you are probably going to slide backwards towards the old ways. Cultures are strong things. They’ve been around for a while They’ve worn grooves or ruts in your road, and even though you’ve popped the car out of those ruts to move in a different

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You Have to Invest to Get a Return

Idea Architects

'We don''t have enough time. I don''t think we have the resources. These are the increasingly common cries I hear from individuals and groups make about changes they want to make in their organization''s culture or on a specific project, or when talking about new initiatives to explore. And my increasingly frequent response (after offering some empathy for their plight) is one simple question: Do you envision that changing anytime soon?

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Fermenta: Female Craft Brewers Hop Toward Trade Group in Michigan

Associations Now

'A group of Michigan women in the craft beverage industry hope to increase its diversity by launching a new association next month—complete with a selection of new brews. Craft brewing isn’t just a guy’s game, and a new trade group wants to make that point clear. The idea for Fermenta, a new Michigan nonprofit for women involved in all alcoholic craft beverage industries, was first discussed in April.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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A quick shoutout to some awesome volunteers!

Mariner

'Here’s a quick shout out to two of our association clients, Maryland Chapter of Public Relations Society of America and Maryland Recycling Network , both of whom just held their annual conferences. And what a success both had!

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Welcome DELP newbies

Association Advocacy Chick

'Congratulations to the DELP class of 2014-2016! Soon you will meet in DC to receive a formal orientation on all things DELP and ASAE. Afterwards, your class will travel to Detroit to meet your fellow DELPers for our annual reunion. There will be some laughs, some happy tears, some learning and a lot of fun! Before we get there, let me share a few words of wisdom with you. 1.

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Your Conference Needs More Joyful Silence

Velvet Chainsaw

'Most conferences emphasize the spoken word. Usually, the aim of a conference is to provide stimulating speakers, fun entertainment, engaging networking, new business leads, great music and healthy food. The conference experience is typically geared to an extrovert, Type-A Personality. But how often do we use the power of silence and solitude in a conference experience?

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You Should Probably Be Spending More Time With Your Boss

Associations Now

'New research suggests the optimum number of hours average employees should spend with their direct leader is about six, but most people are spending about half that time with their boss. Find out why getting in more face time may help you feel more inspired and motivated at work. If you’re looking for a way to become more engaged in your work, you may want to spend some extra time with your boss—about six hours a week, according to a new study [PDF] from research and management consulting firm

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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When the Charge No Longer Holds

Idea Architects

'My laptop battery drains much more quickly than it once did. And while I haven''t actually timed it, I think it also takes significantly longer to recharge to 100%. At some point, I fully expect it to give out and need replacement. As human beings, we''re not that unlike a laptop battery: over time our inspirations or aspirations may lose their power to get us charged and we may tire and perspire more quickly as we do our work.

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Futbol Fever Sparks Association Growth

SCD Group

'Photo by Sarah Coward/news-press.com American Outlaws. founded in Lincoln, Nebraska, around the 2006 World Cup. is rapidly expanding during the ongoing 2014 World Cup Soccer tournament. Membership is only $29. Benefits include supporting U.S. soccer and receiving a free t-shirt and bandana. $5 of each membership goes to support the local chapters which now number 140.

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Conference Growth Is Connected To Unique Attendee Experiences

Velvet Chainsaw

'If you want to grow your conference, you need to annually create a unique conference experience. You also need to create an emotional bond with your registrants. We have to remember that our registrants are people too. And your conference experience should help them solve the issues that are keeping them up at night. Our paying customers buy conference registration with a trust that we will deliver what our marketing materials say we will.

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Apples and Oranges: Why Counting Members Isn’t Always Useful

Associations Now

'If you overhaul your association’s membership model, what was a “member” before may be something totally different after. So how do you measure success? Here’s a thought experiment: If tomorrow Apple slashed the price of all its computers to $99, how many new customers would it have? Probably a whole heck of a lot. But would it matter?

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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How Your Organization’s CEO Can Use Social Media for Thought Leadership

Beth Kanter

'If your nonprofit’s executive director or CEO a thought leader? Thought leaders drive conversations – online and off, influence others, and shape perceptions in their field. They are the respected voices who others turn to understand sector social change issues. Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers.

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Tips for Strategic Use of Association-generated Op-Eds

SCD Group

'The email from a fellow association executive was a pretty simple request: “Steve, have a need and considering doing my first Op-Eds (opinion piece next to editorial page). Purpose is to influence the Governor to sign one of ‘our’ bills. Any pointers you can share?” Here’s how I responded Know your audience (or intended audience). For yourself, write down what you want your audience to do, not do or let you do when they’ve read your op-ed.

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Most Association And Conference Beliefs About Attendee Learning Are Wasted Efforts

Velvet Chainsaw

'The empirical research on how we learn and remember shows that…. …Most of what we know as truth about learning is nothing more than wasted effort! The learning opportunities that we offer to our customers and members are based on outdated theory, lore, past experiences and gut instincts. And the empirical evidence says much of our education offerings are nothing more than wasted effort and time!

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Manufacturing Association’s Conference Treat: A 3D-Printed Car, Built Live

Associations Now

'The Association for Manufacturing Technology, working with several industry firms, plans to present the making of a 3D-printed vehicle at the group’s International Manufacturing Technology Show. The car will be created using a new large-scale printing process. Wanna see what a 3D-printed car looks like? Get a ticket to the Association for Manufacturing Technology’s upcoming tradeshow in Chicago.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!