Sat.Jul 18, 2015 - Fri.Jul 24, 2015

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Organizing a Fundraiser? You’ll want to read this first

Wild Apricot

Fundraisers are a great way to bring in additional revenue, but how do you choose the right event for your organization? Check out this survey by Software Advice, you'll be surprised with the results!

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You Engage By Being Engaging

Spark Consulting

Anna Caraveli ( The Demand Networks ) and I recently had the chance to sit down with Justin Burniske ( fusionSPAN ) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In , for the Small Staff – Big Impact blog. In the video interview, we talk about the three main engagement mistakes associations make: Equating engagement with sales.

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10 Networking Apps For Event Attendees

Aaron Wolowiec

Daniel Mendelson, Bizzabo. This month’s guest post is by Daniel Mendelson of Bizzabo. It was originally posted on July 16. Editor’s Note: By now, you all know I’m a social media/technology addict. So, I was so excited to learn about these apps that I had to share with you! These could help your attendees have a more meaningful networking experience.

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How to Win the War for Talent

Jamie Notter

Everyone wants the best talent. We hope that our salary and benefits packages are attractive enough to draw in the best people in for all of our positions, but if we face the facts, reality can be somewhat disappointing--most of us have competitors out there who have more resources available and more money to throw at the talent. Does this mean we need to cut costs in the organization to make room for more salaries in order to win this talent war?

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Getting Members Engaged Is Like Running a Maker Lab

Eric Lanke

Unfortunately, while we’ve been busily building and marketing the programs, products, and services we think our audiences might like, the world has changed. In 2015, customers are looking for more than a transaction; they’re looking for custom solutions that can be constructed only through authentic relationships of the type, duration, and intensity they—not you—want.

More Trending

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How Associations Are Telling Their Stories

Associations Now

Take a look at how a handful of associations are trying to better tell their stories. Sometimes it involves a name change, sometimes a refreshed look and feel, and sometimes it may involve adding a new feature or resource. The Ohio Craft Brewers Association unveiled a new logo this week. The updated look incorporates a new brand identity for OCBA that is focused on showcasing the “craftiness” of craft beer.

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Be Relevant to Your Future Workforce

Jamie Notter

At conferences, I frequently take part in conversations around diversity, which often drift toward the need to provide a "business case" for diversity. While the concept of a business case is certainly fine--we should always manage in ways that explicitly help the business thrive--the whole "business case for diversity" thing has always bugged me. It feels like we're asking for the business case of employing humans.

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Morphing Attendees Into Story People Through Narraphors And Frames

Velvet Chainsaw

We are wired for stories. Every person you meet is a story wrapped in a skin says author, futurist and sociologist Dr. Leonard Sweet. As our lives intersect, so do our stories. We can encourage conference attendees to transition from story listeners to story sharers. Then our attendees become story people participating in a bigger story. The conference with the best narrative and story sharing experiences wins.

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What Associations Should Know About LinkedIn’s Acquisition of lynda.com

Association Adviser

In April, LinkedIn announced the purchase of the online learning company lynda.com for approximately $1.5 billion. Why does that matter for associations? The post What Associations Should Know About. For more about this topic, click on the headline.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Make Your Meeting More Shareable in Social Spaces

Associations Now

More of your attendees are using image-centric social tools like Instagram and Snapchat. Here are some ideas for what your association can do to make your convention more shareable in the world of social. You know the saying, “A picture is worth a thousand words.” Well, it seems more applicable today than ever, as the number of people using photo-, video-, and image-centric social tools like Instagram, Snapchat, and Pinterest continues to grow.

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What Makes Your Association Stand Out?

SCD Group

A friend of ours spotted this gold fish bowl in Chicago's Burnham Hotel. Intrigued and impressed, he took a photo and posted it on Facebook. So did others. A gold fish in a fish bowl? Yes, a gold fish is spreading word of mouth about a hotel. Makes me wonder what associations and nonprofits are doing to distinguish themselves from competitors? I worked for a national association who had a reputation for outstanding conferences and meetings.

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Dangerous Assumptions About Your Conference Education Part I

Velvet Chainsaw

It’s a very dangerous assumption. We assume that if our speakers are talking, our attendees must be learning. We equate telling from the stage with audience education. Telling does not equal learning. We’ve placed a value on experts talking instead of a value on attendees’ learning. It’s backwards thinking and it’s one of our conference’s most dangerous assumptions.

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Track Your Association’s Instagram Campaigns

Association Adviser

If your association uses Instagram to promote your programs, record event happenings or aid with membership recruitment, you’ll want to use a measurement tool to track your account’s growth in. For more about this topic, click on the headline.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Radiologic Technologist Association’s New Museum Tells Its Members Story

Associations Now

Museum X-hibits The ASRT Museum and Archives features a number of interactive and engaging exhibits—including a pop-culture section that features the Three Stooges and a scan of Homer Simpson’s brain. Among the activities visitors can participate in: • Dressing up in replicas of vintage radiation protection apparel. • Trying to beat the clock by assembling a scale-model replica of a World War II portable x-ray unit in less than eight minutes—the requirement for radiographers who served in the fi

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Chapters

Plexus Consulting

By Steven M. Worth, President at Plexus Consulting Group, LLC Virtually every association membership survey our firm has undertaken over the past 17 years has shown that members most appreciate the local contacts they have with their association--as opposed to their relationship with the more distant national headquarters or even more distant international headquarters operations, if they have one.

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More Dangerous Assumptions About Your Conference Education Part 2

Velvet Chainsaw

The research* shows that much of what we do in our conference education is actually counterproductive. (*See partial list of research and books at the end of Dangerous Assumptions Part 1 post.). We spend too much of our conference time on delivery of information. The web is a better information delivery model than our events. We should shift our conference education focus to our attendees’ real business results.

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Shifting the Balance of Global Brain Power

Association Adviser

Our Corner Office spotlight shines on Daniel Obst, deputy vice president, international partnerships at the Institute of International Education. IIE is among the world’s largest international. For more about this topic, click on the headline.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Computing Research Association Tackles Diversity in Tech

Associations Now

A recent Computing Research Association survey showed that, while more diverse than top tech companies, computer-science degree programs still struggle to court underrepresented students. CRA has a few programs aimed at combating that trend. The issue of diversity in the tech industry—rather, the lack thereof—is nothing new. Last year, Google became one of the first major tech companies to open up about its lack of staff diversity.

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The three things our clients need to do to transform to an innovative culture

Plexus Consulting

By Steven M. Worth, President at Plexus Consulting Group, LLC The three things our clients need to do to transform to an innovative culture: 1. Be absolutely committed in their belief that what they do matters Measurables: • low staff turnover • belief in the organization’s vision and mission and passionate about their role(s) in helping to realize them—as measured by achievement of strategic objectives 2.

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Creating Sticky Learning: Complimentary (Sales Free) VCC Webinar July 30

Velvet Chainsaw

As adults, we are rather lazy learners. Much of what we hold as fact regarding learning is actually illusion. We waste a lot of effort, time and resources with common-sense accepted educational practices that are rooted in intuition, tradition and myth. The most effective learning strategies and education programming are counter-intuitive. We need to build new bridges between our education offerings and the learning research in order to increase our participants’ ROI.

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Healthy Nonprofit Work Culture: Shouldn’t That 2 Hour Conference Call Have Been An Email?

Beth Kanter

That is a slogan on a t-shirt, and while meant as a joke, it is all too familiar for many nonprofits. Meetings that waste your time! When we talk about healthy nonprofit work culture, the fit nonprofit , it goes beyond having organizations create wellness policies and practices that encourage staff to eat right, exercise, take vacation time, and get enough sleep.

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Think You Know Everything? You Probably Don’t

Associations Now

A new study from the Association for Psychological Science finds that people who are self-proclaimed experts on a given issue are more likely not to see a potential gap in their knowledge—and will likely offer bad advice as a result. Here’s a tough one to swallow: That “gut feeling” of yours might just be indigestion. It’s OK to admit that you have knowledge gaps—everyone has them.

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Wednesday Buzz: What If Content Isn’t King?

Associations Now

A marketing pro tries to pop the content bubble and offers an alternative means to boost your efforts. Plus: Say hello to the double opt-in introduction. Ken Honeywell, president and creative director at Well Done Marketing , really wants to depose content. In a post on the company’s blog , he condemns the oft-repeated phrase “Content is king” and offers an alternative to gain your allegiance.

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Study: Millennials Most Likely to Pay for Loyalty Programs

Associations Now

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. As Loyalty360 ‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.” But younger audiences aren’t always easy to capture.

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Survey: Digital Wallets Make Inroads Among Business Travelers

Associations Now

63 % The percentage of U.S. business travelers who said they feel business travel overall is very safe. Elsewhere, Australian (73 percent) and Mexican (71 percent) business travelers were the most optimistic in regards to safety, while Brazilian (53 percent), German (53 percent), and Japanese (44 percent) were the most skeptical. Tools like Apple Pay and Google Wallet are still in their infancy, but digital wallet technology is becoming a popular wish-list item for business travelers, according

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.