Sat.Nov 02, 2013 - Fri.Nov 08, 2013

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Why Is Membership the Only Relationship?

Spark Consulting

'Way back in March at ASAE’s Great Ideas Conference, I had the opportunity to participate in an early morning conversation facilitated by Jeff de Cagna. Rob Barnes (at the time of Fitness Australia and now of Aptify) and Bob Rich (the American Chemical Society), Jeff and I debated the member relationship and, more specifically, why membership associations insist on behaving as if membership is the only relationship people can have with us.

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Good News About Millennials and Meetings

Wild Apricot

'If you’re in the midst of event planning for the coming year, here’s some good news about getting Millennials to attend your events.

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Stop spamming your members

Aaron Wolowiec

'I’ve had the good fortune to work for and with associations my entire professional career. So it’s fair to say I understand and value association membership. That’s why I’m a card-carrying member of several professional societies. And while I join these organizations for very specific reasons (with very specific goals and outcomes in mind), it’s clear to me that at least one of them has no idea who I am.

Survey 178
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Advice for the ages (and associations) from a political icon

Virtual

'Election Day was this week in the United States. As we elect our leaders, it’s a great time to reflect on some of the folks we’ve had in various offices in the US. And we’ve had some great ones here in Boston. One of my favorites was Tip O’Neill. Tip was the Speaker of the United States House of Representatives for ten years. But more critically, Tip was like a walking fortune cookie of good political aphorisms.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Always the Last to Know: Internet Everywhere

Spark Consulting

'One of the next advances in network technology experts are anticipating is the “ Internet of things.” The basic concept is that everyday objects will have small, low-power networked chips inside them that will allow them to interact directly with us and each other through the Internet to make life easier and more efficient. If you’ve ever seen a Nest thermostat (which learns) or used Nike+ to track your run you’ve seen the beginning of this concept at work.

Review 190

More Trending

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Recognizing that You Suck

Jamie Notter

'How often does a CEO write a public blog post admitting that he sucks? That’s what Greg Hoy, CEO of Happy Cog , did over on Medium recently. More specifically, he admitted that he had been avoiding his own performance review for some time at his organization, and when he finally did it, he got feedback that was (a) not overwhelmingly positive and (b) a complete surprise to him (and in his defense, he only said that he “kind of” sucks).

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Diffusion of Innovation: Practical Tips for Technology Councils & Standards Orgs

Virtual

'In the 1960s, researcher Everett Rogers published a work called Diffusion of Innovations that aimed to explain how, why, and at what rate new ideas and technology spread through cultures. Nearly half a century later, his research is still the guiding rule across various industries—including the technology space—for predicting and driving technology adoption strategy.

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Friday Top 5

Spark Consulting

'This week, I had the opportunity to serve as a “strategic listener” for the first ever Association Chief Executives Symposium. Produced by Shira Harrington and Jeff de Cagna, it was a full day program for association #1s and #2s to focus on high-level strategic conversations about the future of membership, the future of new value creation, and the future of leadership.

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Events Link and Video Round-up

Wild Apricot

'This week’s round-up is all about events and includes a video as well as 4 helpful bookmarked links.

Video 204
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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What If I Make a Mistake?

Eric Lanke

'image source What do you mean "if"? Isn''t this a better question to ask: What happens when I make a mistake? Because you''re going to make them. You''ll make them, I''ll make them, everyone in this organization is going to make them--and some of them are going to be whoppers. Did you really think we were going to be able to navigate the difficult waters ahead without making any mistakes?

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Advice for the ages (and associations) from a political icon

Virtual

'Election Day was this week in the United States. As we elect our leaders, it’s a great time to reflect on some of the folks we’ve had in various offices in the US. And we’ve had some great ones here in Boston. One of my favorites was Tip O’Neill. Tip was the Speaker of the United States House of Representatives for ten years. But more critically, Tip was like a walking fortune cookie of good political aphorisms.

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Just in Time for Your Year End Campaign

Spark Consulting

'Great Slideshare from the always spot-on John Haydon to help you with your year-end fundraising campaign: Getting Results with Online Fundraising from John Haydon. I think some of his most important points include: Stop trying to fundraise on Facebook. Social is about relationships, not transactions. It’s a good place for building relationships with your audiences and donors and for generating interest in and excitement about your cause, but it’s not a good place to ask for money.

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Disappearing passwords. Who can access your web based tools?

Vanguard Tech

'This is a updated version of a post from my personal blog. This situation came up with a client last week and I realized that this reminder is still relevant. Yes, people (and associations) lose passwords. My kids constantly lose things. Toys, books, jackets, etc. Thankfully for password managers the one thing they don’t lose access to is their Club Penguin and Minecraft accounts.

Tools 91
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The Job Of A Speaker Must Drastically Change For Successful Conferences Today

Velvet Chainsaw

'Today’s audiences expect more from a speaker than the traditional lecture. They want to be inspired, motivated, entertained and learn relevant take aways that they can apply immediately. They are not satisfied with sitting passively listening to monologues and panel platitudes. They want to actively participate in an education session. The End Of A Speaker-Expert Era.

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“Mo” Power to ’Em: How Movember Grew from Whim to Fundraising Phenomenon

Associations Now

'It''s All About the Mo, Bro The popularity of Movember has prompted other similarly themed events during November, including No Shave November , supported by the American Cancer Society. While the folks at Movember appreciate the support, they say they’re all about the moustache—no beards and no goatees. Why? Because “the growth of a new moustache sparks conversation, which in turn generates awareness and educates people on the health issues men face,” they say on their website —something your

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What I’m Reading

Spark Consulting

'Fantastic, if long, piece about what’s wrong with unpaid internships. (By the way, I agree – I think they are not only a bad idea and potentially illegal , but also immoral.). Keys to a successful ideation session – step one: spend more time defining the problem. Brick and mortar? Online? Does it even matter anymore? Or, it’s ecommerce all the way down.

Review 150
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Why Association Media Still Matters, Part Two

Association Adviser

'Last month, we sat down with Rob Shafer and Ben Joseph , two Naylor sales representatives, to discuss the value of paid media to associations and their advertisers. This month, we continue the discussion about creating value for both advertiser and association member through advertising in association publications. Rob is a 12-year veteran of the publication industry, including five years at Naylor.

Georgia 83
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Three Conference Speaker Ahas You Need to Know

Velvet Chainsaw

'How does your conference speaker selection process compare to other organizations? What’s working and what isn’t when it comes to selecting and securing industry and professional speakers? The Use Of Professional And Industry Speakers. The past summer, Velvet Chainsaw partnered with Tagoras , a leading market research and consulting company for learning, to survey conference professionals about their use of speakers for our second speaker report.

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Online Video: Now Playing in Your Inbox

Associations Now

'15 % The increase in the use of video in email marketing from 2012, according to the “2013 Online Video Marketing Trends Report.” A new report on online video marketing looks into some of the latest trends, including incorporating video into email. Find out one association’s creative approach to video-inclusive email. When it comes to online video advertising, people are somewhat divided on its potential.

Video 84
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Disappearing passwords. Who can access to your web based tools?

Vanguard Tech

'This is a updated version of a post from my personal blog. This situation came up with a client last week and I realized that this reminder is still relevant. Yes, people (and associations) lose passwords. My kids constantly lose things. Toys, books, jackets, etc. Thankfully for password managers the one thing they don’t lose access to is their Club Penguin and Minecraft accounts.

Tools 76
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Total Recall: How to keep your online passwords accessible and secure at the same time

Association Adviser

'Marcus Underwood, VP of Online Media, Naylor. Quick: Can you recall your username and password for every website, mobile app, or bank you use? If your answer is “Yes”, you are a) a Mensa member or b) likely using the same password over and over, which can be very dangerous. With so much of our personal and business activity taking place online these days, managing a dizzying array of username/password combinations has become virtually impossible.

How To 67
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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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The Sponsorship Whisperer Builds Trust With Each Encounter

Velvet Chainsaw

'Horse whisperers move carefully, listen intently, and earn trust through each encounter, even with the most unruly of horses. And there’s a lot they can teach us about sponsorship sales. Many conferences struggle with flat or declining revenue from exhibitors and sponsors. For some, it’s because their attendees don’t have enough buying influence or authority.

Revenue 74
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Study: Mobile Payments on the Rise

Associations Now

'Most Americans are making some kind of payment on a mobile device, according to a new study, although concerns about security persist. Find out how associations can ensure security and convenience for their mobile members. From a very obvious standpoint, getting untethered from the confines of a brick-and-mortar location, or even a website if that’s how you market, and being able to be out and about, you should be able to have access to more customers and more locations.

Survey 82
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What can Association Execs Learn from HealthCare.Gov?

SCD Group

'I’m old enough to have learned two lessons from converting member records to a computerized database: It takes longer than expected. It costs more than expected. So, I should not have been surprised by the fiasco surrounding the creation of HealthCare.gov nor of the issues surrounding the online version of the Common Application. In his column headlined Hidden lessons from HealthCare.gov''s failure , Harvard’s Nicco Mele offered some advice good for HealthCare.gov and for association executives

Project 64
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Technology’s Impact on Live Events

Association Adviser

'Raisa Mathews, Not long ago, we heard digital technology could kill, or severely hamper, the live event industry. But technology is actually enhancing the live event experience. Nowadays, a business’s progress largely depends on how the organization interacts with the customer. The present scenario works based on how well the company has built its relationship with the customer, who is looking for better engagement at events that will result in personal and organizational value.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.