Sat.Mar 02, 2013 - Fri.Mar 08, 2013

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Want Influence? Eliminate Blind Spots

Wild Apricot

In this guest post, Kristen Grimm of Spitfire Strategies offers insight to "help nonprofits and volunteer-led groups of all sizes navigate a trail of influence by identifying—and eliminating—blind spots before they sabotage change strategies.".

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Good News for Associations! There’s More Work To Do

YourMembership

Recently, LinkedIn posted its findings in regards to professional goals. Its latest study revealed that the top five professional goals for people in the US in 2013 are: Professional development through learning new skills (48%). Network/build more professional relationships (46%). Get a new job/career (29%). Get a raise (28%). Get promoted or move into a leadership role (25%).

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What Is Your Real Mission?

Spark Consulting

Last fall, I had the opportunity to participate in The Boondoggle. Organized by Joe Gerstand t and Jason Lauritsen , it provided an opportunity for 10 people who didn’t know each other to sit in a cabin outside Omaha for 2 1/2 days and think and talk deeply about the future of work. By the afternoon of day two, we’d pretty much all gotten past the posturing, and we were finally getting real.

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Leading on the Shoulders of Giants

Association Leaders

I met a leadership lover recently. Her name is Ann Tardy. She has a great story – the short of it is after successfully practicing corporate law, she discovered she had a passion for leadership and mentoring. She stepped away from her law career to become a leadership and mentoring trainer and consultant. The story is much deeper than this and you can find out more about Ann at her website.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Help Wrangling Your Nonprofit Data

Wild Apricot

Here's an overview of NTEN's new workbook: Getting Started With Data-Driven Decision Making.

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What I’m Reading

Spark Consulting

Did you observe the National Day of Unplugging last week? What did you learn? You know what’s awesome? Minimum Viable Awesome. Jeff De Cagna challenges boards to be better in the March issue of Associations Now, and offers advice on how to actually do that in the online supplement. Hiring? Make sure you respond to all applicants , whether or not you intend to interview them. 6 words that stop change at associations, and how to get around them.

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Reads of the Week: March 8, 2013

Reid All About it

I’m not the only one who likes being a content curator. Elizabeth Engel is always an excellent source for interesting reads. Check out her weekly What I’m Reading series. If your job involves engaging members, customers, constituents, donors or volunteers, you must read this post by Jeffery Cufaude, Cultivating Engagement: What was the Catalyst? He says, “If we want to cultivate relationships that invest people in our community, cause, or organization, we must remain curious about them: how mig

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What Small Membership Groups Want to Know About Technology

Wild Apricot

Here's a look at some of the technology issues raised by the respondents in our recent Small Membership Insight Survey.

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What I'm Reading

Thanks For Playing

Did you observe the National Day of Unplugging last week? What did you learn? You know what's awesome? Minimum Viable Awesome. Jeff De Cagna challenges boards to be better in the March issue of Associations Now, and offers advice on how to actually do that in the online supplement. Hiring? Make sure you respond to all applicants , whether or not you intend to interview them. 6 words that stop change at associations, and how to get around them.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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You! Stop That!

Spark Consulting

Buzz words. What a disaster. You think they make you sound cool and in-the-know. They actually make you sound like a doofus who doesn’t care that she’s murdering the English language. So stop it already! (Also, excellent graphics.). 15 Marketing Buzzwords to Stop Using from MarketingProfs. Also? Stop slapping “-ize” on to the end of everything.

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5 ways to use Google Alerts for competitive advantage

Optimist Consulting

Go ogle Alerts have been around for a number of years, but they are still a great way for membership organisations to search and monitor news information. What is a Google Alert? A Google Alert is a search that is performed by Google based on search criteria you have set and the results are then emailed to you. They typically search news sites and blogs.

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What Kind of Professional Are You?

Eric Lanke

image source I should have dinner with colleagues more often (see here and here for my two previous posts). The third thought-provoking subject we got into was whether it was better to think of oneself as an association professional or as a professional in the industry your association represents. Let me explain. The association I work for represents the fluid power industry.

Industry 133
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You! Stop That!

Thanks For Playing

Buzz words. What a disaster. You think they make you sound cool and in-the-know. They actually make you sound like a doofus who doesn't care that she's murdering the English language. So stop it already! (Also, excellent graphics.) 15 Marketing Buzzwords to Stop Using from MarketingProfs Also? Stop slapping "-ize" on to the end of everything. Really.

Marketing 150
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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Always the Last to Know: Facebook Insights

Spark Consulting

Not getting the most out of your Facebook ads? John Haydon breaks down how to use Facebook Insights to better target your outreach. The video is short but informative. I definitely recommend following along with your own Facebook ads and Insights open so you can immediately see how to apply his advice to your own situation.

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Why a renewal call is worth making

Optimist Consulting

A lot of organisations that have a fixed renewal date are going through the renewals process at this time of year. From talking to organisations I am surprised at the number that do not include telephone calls, as part of their renewals process. From my experience phone calls can present a great opportunity to persuade members to renew on the phone and/or to gain feedback.

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Mission Accomplished! (Or maybe not…) – Part II

Virtual

In my last post, I wrote about some business-related issues associations and consortia should consider before they publish a specification. In this post, I’m going to cover the same topic, but from the perspective of looking at some things to consider on the technical side of an organization: Spec Maintenance: As folks start implementing the [.].

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Always the Last to Know: Facebook Insights

Thanks For Playing

Not getting the most out of your Facebook ads? John Haydon breaks down how to use Facebook Insights to better target your outreach.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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It’s Time for a Change

Jamie Notter

I am seeing a window of opportunity for organizations today, and for the people who lead them. There is a shift happening right now in leadership and management, away from traditional command and control, and towards a more social business. But at this point, we’re still in that messy “neutral zone” before the path forward becomes clear.

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CIM – how they presented their membership price rise

Optimist Consulting

Deciding to increase membership fees is not something that any membership professional or board take lightly. In these austere times, we all know that an increase in fees could be the difference between a member renewing and not renewing. However, you may feel there is a good business reason to increase prices, so how do you present this to members?

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Who’s Running This Place?

Virtual

Last week, one of our clients, SAFECode, announced the hiring of a new Executive Director. Howard Schmidt, formerly the White House Cybersecurity Czar, has taken the helm. I have every confidence Howard will be a great success. But I’ll be honest. Sometimes I look at an association’s executive director and wonder: “Who’s running this joint?

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Techno-Social Learning 2023

Mariner

March 4, 2013. There’s a new techno-twist brewing for Peter Senge’s learning organizations and Albert Bandura’s social learning. read more.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Games People Play

Association Subculture

Ahhh.the Alan Parsons Project. This song brought back a few memories this afternoon! Here is the link for those who can't see the embed. So, we are relaunching the Association Forecast Show this week with a new producer ( +Melanie Smith ) and our special guest - +Justin Lewis. Join us on Thursday, March 7 at 2:15 PM Pacific time as we take on the concept of gaming and how we can use games to create a better world and better membership experiences.

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Book Review: 10 Lessons for Cultivating Member Commitment

Optimist Consulting

I have recently read 10 Lessons for Cultivating Member Commitment by James Dalton and Monica Dignam published by ASAE, the US association for membership professionals. The book’s recommendations are based on the findings from a survey of 16,000 membership body members in the US. This 2011 survey was a follow up to a 2006 survey, so the book also includes comparisons compared to the earlier survey.

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Engagement begins with cultivation.

Idea Architects

It feels like you’re on a first date where any smile you offer is interpreted as “let’s move in together.” That’s not a good feeling, right? It makes you want to sit stonefaced lest anything you do or say cause the other person to believe you’re both head over heels in love. The same result occurs when individuals or organization take even the slightest interest we show them as an invitation to unleash their full marketing cavalcade.

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Sending another email? Why not call instead?

Mariner

March 2, 2013. “The overuse of email as an alternative to a call creates emotional distance. In advertising, it is said that the medium is the message. In this case, the medium is email and the message is ‘I don’t actually want to talk to you.’ ”. — Dan Pallotta, HR BLog Network. read more.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!