Sat.Nov 29, 2014 - Fri.Dec 05, 2014

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Seven Keys to Great Testimonials

Spark Consulting

'One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials. ASAE’s June 2010 Communications Section newsletter (login required) listed 7 key questions to ask to generate compelling testimonials: Why did you choose to participate with <your program>?

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Board Meeting Breakouts, Member Feedback and More

Wild Apricot

'This week''s link round-up offers insight and ideas on: board meeting breakout sessions, tools for capturing and acting on member feedback, reinventing your events, and developing an "attitude of gratitude".

Tools 261
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Transform Your Conference into an Unforgettable Event: Here’s How

YourMembership

Reinvent the tired, predictable conference experience by using readily available technology to wow your attendees, simplify communication, and create a spectacular, lasting impression that takes your organization above and beyond their expectations. Your First Impression Starts BEFORE Attendees Arrive. You know the sayings, ‘First Impressions Mean Everything’ and ‘It only takes 7 Seconds to Make an Everlasting Impression.

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Bonus content: Event Garde e-news – December edition

Aaron Wolowiec

'Kim Harwood, president, Results and Hand Software, LLC. Q & A with Kim Harwood, President, Results at Hand Software, LLC. Q: If you were a Christmas ornament, what would you look like, and why? A: Well, I just returned from Florida and got a bit too much sun, so I would be red with a cheery warm glow! Q: Think “Survivor” or another reality survival show.

Content 149
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Seeing Through Their Lenses

Eric Lanke

'I''ve been writing about a facilitation workshop I recently attended--a workshop to learn how to be a better facilitator and how to teach others to do the same. It was organized and led by Jeffrey Cufaude of Idea Architects. I got a lot of takeaways that are relevant to the work I and my staff do with our association''s Board, committees, and task forces.

Committee 130

More Trending

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Tell Everyone Why We Do It This Way

Jamie Notter

'All groups have norms–expectations about how the group does things. For formalized teams or Boards or Committees, once the group has been in existence for a while, the group norms become unspoken. Everyone knows them or can observe them fairly easily and learn to play by the rules. Until you get someone who doesn’t. And then it can be a big problem, because when you try to negotiate with that person, you often start from a position of “Why is this person violating the rules so

Committee 129
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Instructional Design: The New Normal

Aaron Wolowiec

'I fled this week from the blustery temperatures of Grand Rapids, MI to a warmer climate in Dallas, TX. Always the bridesmaid (facilitator) and never the bride (learner), it was a chance for me to turn the tables and become a participant in ATD’s Master Instructional Designer Program. It all started at Gerald R. Ford International Airport. I was booked on a non-Delta flight with a brief stop in the Bermuda Triangle (otherwise known as Chicago).

Michigan 139
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15 Books to Jumpstart Your Creative Mojo

Idea Architects

'She leaned across the table and whispered to me in the most conspiratorial tone, "I''m suffering from a bit of creative ennui." She pulled back and let out a simultaneous guttural laugh and moan that caused others in the coffeehouse to look our way, "Oh who am I kidding, I am fresh out of both ideas and inspiration." "What am I to do?" wailed my generally stalwart companion.

Austin 125
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1-On-1 With Claire Kerr Zlobin – Part 2: Funding Your Nonprofit’s Growth

Wild Apricot

'Here''s Part 2 from highlights of our interview with Claire Kerr Zlobin, Founder and Executive Director of Life With a Baby. In this post, Claire shares revenue-generating insight and ideas.

Revenue 215
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Do I Still Belong In The Association Space?

KiKi L'Italien's Acronym Soup

'What does the future hold in store for me? The picture isn''t clear. I never anticipated becoming an association executive. I still remember moving to Bethesda, Maryland, from Joplin, Missouri, starting my first job in associations - working for the Parenteral Drug Association. What was an association and how could I explain it to my family? These were the questions that plagued me whenever I wasn''t worried about how to make my next strategic move to make more money and move up in position.

Missouri 118
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Thumbs Up

Virtual

'One of my favorite travel apps is TripIt. It does a great job organizing my travel world. According to TripIt, with the flight I’m currently sitting on, I have 241,745 miles flown since January 1, 2013. By comparison, the moon is 238,900 miles away.So I made it there. And that gives me a lot of experience with various travel apps. In fact, it’s made me an unofficial usability expert.

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Demystifying the China Healthcare Industry

GlowGlobally

'As we wrap up 2014, we complete our “subscriber-requested” three part China series with an indepth overview of the China healthcare market. Robbin Zhao, MCI China’s senior director association management & consulting in Shanghai, presents an assessment of the current situation in China and the opportunities and challenges for US healthcare associations to develop a successful and sustained entry strategy.

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4 Great Ideas From a Membership Idea Exchange

Associations Now

'When one association hosted a membership-development idea exchange for its chapter leaders (a great idea itself), the recruitment and engagement ideas got members talking. Here are four creative examples. Through what has now been more than nine years since the debut of Associations Now magazine, only two recurring article formats that have endured, uninterrupted and unchanged from their original form: “Idea Bank” and “CEO to CEO.” Given ASAE’s value proposition to

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Letting Go Of Past Conference Planning Experience To Foster New Ideas

Velvet Chainsaw

'I have a fairly inquisitive mind. I like to ponder things and ask tough questions. Wondering who, what, why, why not, how and when. I’m always chewing the cud so to speak. Thinking about how to improve things. Make them better. Thinking About Questions And Experiences. I think a lot about how to improve a conference attendees’ education experience.

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The Truth About Talent

Association Adviser

'Highly talented professionals never look for jobs, but they always search for ways to advance their careers. Let top talent know your organization cares about their career advancement even before. For more about this topic, click on the headline.

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Associations With Engaged Communities Have Higher Retention Rates

Mizz Information

'If you read this blog, you know I’m obsessed with two things: associations and community management. I’ve been happy to see a slight uptick in associations hiring community managers this year--although salaries seem to be significantly lower than the average salaries reported in the Community Roundtable''s recent salary survey (the average salary for community manager is almost $70k; the average association community manager salaries that I have seen have been significantly lower than that).

Sample 75
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Let ‘Em Code: Code.org Teams With “Frozen” to Appeal to New Audience

Associations Now

'As it looks to strengthen the talent pipeline for the tech industry, one nonprofit partnered with Anna and Elsa, the stars of Disney’s “Frozen,” to develop a program aimed at getting more young girls coding. If you’re looking for a way to tap into an audience of young girls, there’s one proven method of success: Team up with Anna and Elsa, the animated sisters who star in Disney’s megahit “Frozen.” That’s exactly what nonprofit tech-education group Code.org is doing with

Team 87
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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Membership Recruitment Dues Discounts: The Do’s and Do Not’s

Membership Marketing

'The other day, I received a membership recruitment mailing offering an end of the year 50% off first year dues discount from a respected professional association. As a reader of this blog, you may know that I believe in making special offers available to recruit prospective members. And done wisely, a special offer will produce more than enough new members to pay for the discount or premium and future renewal rates will only be marginally affected.

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Generation Advocacy

Association Advocacy Chick

'I have a confession to make. This past June, I gave birth to my baby. Now that my baby’s 6 months old, I felt it was time to show them off. Introducing Generation Advocacy. No, I have not gone Hollywood and gave a child a weird name (although we could call them Ginny for short). Generation Advocacy is the name of my new business. GA, which is what I affectionately call it, is my advocacy training/PAC management/general government relations consulting service.

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8 Steps to Getting Great Proposals for Your Association!

SCD Group

'Want great proposals? Submit awesome requests. The other day I received a request from an association seeking qualified contractors for a marketing project. I’ve been on both sides of the “RFP” process: seeking contractors via RFPs and building proposals responding to RFPs. This specific request (a “request for concept papers”) seems a step in the right direction. with some exceptions.

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Does Your Association Need a Mobile Learning Strategy?

Associations Now

'Many of your traditional onsite learners have turned to e-learning in the past few years. But now there’s something new to consider: mobile learning. Should your association implement a strategy around it? I’m sure you’ve dealt with this too: You’re on your smartphone, and you type in the address for a website you’re trying to visit. You wait a few seconds for the page to load, and this happens: The site is not mobile-friendly, making it frustrating to use, which will likely cause you to leave

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Leaders: Five Ways To Step It Up in 2015

Wired4Leadership

'The economic reality of 2014 was far better than many expected. Unemployment fell to its lowest level in six years, the stock market climbed to historic highs, gasoline prices fell and commercial interest rates remained steady and low. The continued gridlock in Congress and the coming shift in majority control fuels some uncertainty and likely […].

Price 57
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Hatch: A Tool for Digital Storytelling for Social Impact Launches

Beth Kanter

'Note from Beth : Over the past six months, I’ve been on an advisory group for project that my colleague Jay Geneske at the Rockefeller Foundation has spearheaded to help build the capacity of nonprofits in storytelling skills. The Foundation recognized that a big opportunity exists between the intersection of story and technology, and launched a research project to consider the role that digital technology can play in elevating the practice of storytelling as a means to improve the wel

Tools 50
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3 Takaways Common Core & Associations

SCD Group

'National Urban League PSA on Common Core Target marketing. One-to-one marketing. Demographic marketing. Communications and marketing designed to recruit members, generation donations or register attendees recognize the individual differences in the population we reach. Yet, the concepts of the Common Core education system assume all children are equal.

Nevada 62
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Medical Aviation Group Airs Drone Worries

Associations Now

'Photographers Boost Lobbying Game Medical aviation isn’t the only industry with a stake in the drone game. The National Press Photographers Association, whose members increasingly see the potential for drone use in photojournalism, recently hired lobbyists just days after reports surfaced that the FAA would require commercial drone operators to be licensed pilots.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.