Sat.May 21, 2016 - Fri.May 27, 2016

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Accommodating Volunteers with Disabilities

Wild Apricot

Accessibility and diversity are about accommodating everyone, not just people with disabilities or people who are from minority groups. You want to make volunteering as welcoming to the widest number of people possible.

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What Makes Lyft Different

Higher Logic

The sharing economy is big these days, with new companies popping up -- and fading away -- almost daily. And there’s big money to be made, both for the companies providing the platform and for the people using them -- think of Uber and Getaround for transportation, AirBNB for accommodations and LendingClub for loans. Lyft is in this same group and, although significantly smaller than Uber, is still a unicorn (a private company worth over a billion dollars).

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Association Brain Food Weekly: 5.30.16

Reid All About it

The four-hour work week is a myth, despite what Tim Ferris says, but thankfully the four-day work week isn’t. Even during this short work week, surely you can find some time to invest in yourself. See if any of the webinars listed below sparks an interest. If you host webinars (or plan to), check out this three-part series by Mike Agron , co-founder of WebAttract : 5 Expert Tips for Growing Your Webinar Attendance. 5 Expert Tips for Engaging Your Webinar Audience. 5 Expert Tips for Convert

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140
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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Chapter Leaders: Spreading Ideas like Seeds

Mariner

I just wrapped up another great session with chapter leaders – Financial Executives International this time. As I do at each of these, I come back with great ideas to try. Two that really resonated with me.

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More Trending

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The Truly Honest Attrition Clause

Eric Lanke

My first job in association management was the meeting planner. That was in 1992. As my career progressed, there came a day when I was no longer "the" meeting planner. But even in those higher level positions, including my chief staff executive role today, it's always been my signature that goes on the bottom line of the hotel contract. And over all those years and those untold number of contracts, I've yet to come across the truly honest attrition clause.

Review 100
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. So every month, I jump into Constant Contact to look at stats. Admittedly, I’m a word nerd, but I find the stats and data fascinating. I get excited when the click and open rates increase. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140
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Intentionally Designing Member Experiences

Smooth The Path

I figured out the way almond packagers make blanched almonds. It must be that they jam a fistful of almonds into a six-year-old’s blue jean pocket along with a few stones, one half of a blade of grass and a yellow feather. Then they put those jeans through the washer and then the dryer. They pick out the withered grass but recycle the stones and feather.

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Do's and Don'ts for Engaging Lurkers in Community

Higher Logic

Every community has them -- those people who watch from the sidelines but never participate. Lovingly called “lurkers,” people often wonder: do they add value? And how can I nudge them towards becoming a regular poster? These are great questions to ask, since the majority of your community probably consists of lurkers. According to the 1% rule of internet culture, only 1% of an online community consists of active participants -- the other 99% are a combination of occasional posters and lurkers.

Content 120
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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Insects for Dinner? New Trade Group Hopes to Make the Case

Associations Now

The North American Edible Insects Coalition, which is currently leapfrogging into existence, hopes to prove to the public that the stigma of eating bugs is old hat. The group, launched at an event in Detroit, highlights the fact that some startups see the Motor City as ripe for edible-bug manufacturing. If reading about eating bugs … uh, bugs you, you might want to stop reading now.

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Live Events Stronger Than Ever

Association Adviser

But, our research shows event organizers continue to feel stressed as last-minute commitments rise. You never know unless you go. For the sixth year in a row, our Association Communication. For more about this topic, click on the headline.

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Overwhelming, Ambiguous Options Plague Associations

Smooth The Path

One of the most difficult challenges with making decisions is figuring out what to make the decision between. Things are never as black and white as we wish. So often there are many answers, many ambiguous data points and many competing priorities. Do we focus on member acquisition, engagement or retention? Do we focus on younger members, long-time members or a whole new member segment?

Team 84
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Association Professionals: The New Age of Salespeople

Membersuite

Imagine going to your favorite retailer and asking the sales professional a question regarding a product. Now imagine them not knowing the answers to these questions. Would you be inclined to purchase the product? Probably not. Don’t make your members feel the same pain. For many associations, training staff members on the memberships they offer probably isn’t high on the priority list.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Humane Association: Why Aren’t Military Dogs Reunited With Their Owners?

Associations Now

Despite the American Humane Association’s successful advocacy for a requirement that former tactical dogs be brought home after their service ends, the animals often do not end up with their former military handlers. AHA is backing an effort in Congress to investigate the issue. Last year, an addition to the 2016 National Defense Authorization Act (NDAA) represented a big victory for the American Humane Association.

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A Healthy Obsession with Value Creation

Association Adviser

Since taking over the helm of the 112 year-old Canadian Urban Transit Association last June, CUTA’s President & CEO, Patrick Leclerc, has overseen a successful website overhaul, created a new. For more about this topic, click on the headline.

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The Daily Decision to Get to 503 Blog Posts

Smooth The Path

I’m often asked: after so many posts on the same set of topics don’t you run out of ideas? Oddly, it is just the opposite. When I sit down at my desk now, ready to write a blog post. One pops out. If I have time, maybe three pop out. More often than that the best blog posts pop into my head in the shower, right before I fall asleep at night or during a walk.

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Discover Your Purpose-Driven Message

Membersuite

With the rise of technology, the way associations run their operations has altered dramatically. There’s now an app for everything and face to face contact is a rarity. Association professionals may feel as if their organization is running on autopilot. It’s time to get back to basics. Every association exists because it serves a purpose. What is yours?

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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How the Coffee Industry Cut Through Jargon With Color

Associations Now

The Specialty Coffee Association of America uses its new flavor wheel to get everybody in the supply chain speaking the same language. Every industry has its own lingo—terms that are unique to the mechanics of the business. Which is fine, so long as the conversation is limited to a small group of insiders. It’s not so fine for communicating with a lot of different constituencies.

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6 Tips to Deliver a Successful Webinar

Association Adviser

After you’ve put together your webinar promotion strategy and have prepared all materials, you need to ensure that the delivery of your webinar is spot-on and that you’re delivering the content. For more about this topic, click on the headline.

Tips 60
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Five Tips for Giving "Good Interview"

Idea Architects

Three interviews in seven days. That hasn't happened to me in a long time. But in the past week, I was interviewed for a one-hour podcast and two magazine articles. In reflecting on these three experiences, a couple of takeaways surfaced that may be of use to you. The podcast, which focus on intentional professional development/learning and much more is available for free in the iTunes store. 1.

Tips 60
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Many Conferences Lack Connective Tissue

Velvet Chainsaw

Your conference is lacking! Yes, it lacks the connective tissue to support it participants’ true business objectives for attending your event. Yes, it lacks the connective tissue of an obvious framework for the current and future needs of its stakeholders. Connective tissue is a material that supports the vital organs of your body. It provides scaffolding that binds and surrounds other tissues and parts of the body.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Pop-Up Events: The Next Trend for Associations?

Associations Now

Think pop-up events and shops are only for big brands? Think again. Your association could benefit from these buzzy, short-term events as well. By now, you’ve probably heard the term “pop-up.” But, just in case you’re unfamiliar, a pop-up can be a shop, a restaurant, a collection of shops, or an event that opens quickly in a temporary location and only for a limited amount of time.

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Here’s Your Chance – A Message to All New Graduates in Philanthropy

Achieve

I had the honor of giving The Lilly Family School of Philanthropy at Indiana University 2016 commencement speech. Below is the speech in its entirety. . —. It was my senior year in college, and I had no clue what I wanted to do. I had no job waiting for me. I was not like my friends, as each of them had a job lined up. One was going to work as a systems analyst for Anheuser Busch; one friend was going into a leadership program with SBC Global (now AT&T); and another was going into a manager

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It’s Time for the Annual Membership Survey—Then What?

.orgCommunity

From : Blog Entry >> Heather's Blog Entry By Doug Klegon, Ph.D., FACHE, Managing Director – Customer Experience and Marketing For many associations the membership survey is an annual ritual. The survey goes out, a basic summary is prepared and there is a discussion at a management meeting. But then the results lie dormant awaiting the next measurement season.

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Six Monumentally Significant Shifts Medical Meetings Education Must Make Now

Velvet Chainsaw

Medical meetings need to practice agility and pivoting with their programming now! Their organizers and hosts can’t wait for a two- or five-year change cycle. The medical profession is shifting to outcomes based medicine due to health care reform. And those conferences that want to continue to remain germane to the medical profession need to make that appropriate shift as well.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!