Wild Apricot

MARCH 24, 2014

'Does your non-profit or membership organization have a blog? Here are some great thoughts on why you should be blogging and tips and resources to help you get started.

Tools 246

Tools Tips Communications Resources 246

Aaron Wolowiec

MARCH 25, 2014

'Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Follow her on Twitter. Associations are beginning to grow their education departments by bringing member education online. Why? Selling courses and certifications online provides a new revenue source for the association while adding more value for members.

Learning Management System 191

Learning Management System LMS Education Course 191

Spark Consulting

MARCH 27, 2014

'I’m presenting at Cal SAE’s ELEVATE Conference today, on the topic of membership marketing on a shoestring budget. During the presentation, I shared five tips. Below are the bonus tips I promised everyone in the session: Membership recruiting is an eternal program, not s series of intermittent campaigns. Have a plan! The same holds true for retention.

Tips 183

Tips Marketing Class Committee 183

Association Leaders

MARCH 24, 2014

'There are many lessons we can learn from sports – both positive and negative. Just off the top of my head I am thinking about these – how to build a great team; how to coach, not preach; the virtues of ethical behavior and more. This weekend as I was participating in the annual ritual we have come to call “March Madness”, I witnessed another lesson, one I am calling “Gracious Losing” Now this NCAA basketball tournament has become known as “March Madnes

North Carolina 163

North Carolina Kansas Indiana Class 163

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Member Engagement

Wild Apricot

MARCH 28, 2014

'This week''s link round-up offers 5 posts on: effective board meetings; nonprofit e-Newsletters; "why prospects don''t join and members leave"; online community; and event fundraising.

Newsletter 229

Newsletter 229

Spark Consulting

MARCH 25, 2014

'Missed my Association 101 #10in20 webinar sharing 10 tips to create better association marketing pieces on Friday, March 14? Never fear! The archived recording is ready and free to view/listen to here (where you can also download the 10 tips handout). Or you can just review the slides: 10 Tips for Better Association Marketing Pieces from Elizabeth Engel.

Tips 183

Tips Marketing Review 183

Optimist Consulting

MARCH 26, 2014

'The latest MemberWise network report has just been launched. ‘Harnessing the Web to Drive Membership Value and Growth’ is now in its second year. It takes into account the responses of over 400 membership-sector professionals. It was a really informative read; I encourage you to download a copy. I have pulled out five things that I think are signals of trends for the sector: ‘ Digital-only’ memberships will increas e – whilst only 12% of respondents currently offer digital-only membership, 35%

Report 141

Report Social Media Email Marketing Maine 141

Wild Apricot

MARCH 26, 2014

'Version 5 is coming in May! We will be handling the upgrade differently this time - you will be able to change your scheduled upgrade date if needed. Please read the overview of the upgrade process.

Software 184

Software Process 184

Eric Lanke

MARCH 24, 2014

'image source I read this interesting post by Michael Schrage on the HBR blog this week. In it, he talks about the challenge Google is having with their new Google Glass product and their "lead user" community (i.e., the people out and about with advance versions of Google Glass, testing the user experience in the real world and, not unimportantly, creating buzz and excitement for the new product in the land of us muggles*).

Innovation 133

Innovation Products Communications Strategy 133

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Strategy

Spark Consulting

MARCH 28, 2014

'We had a rockin’ session at CalSAE’s ELEVATE Conference yesterday morning on this topic (see the tips, slides, and bonus tips here), and the session participants were full of fantastic contributions as well: Barter! Trade ad space in a popular industry magazine for distributing that magazine to all your conference attendees. Trade signage at all your events for special sponsorship recognition.

Tips 174

Tips Marketing Conference Cost 174

Optimist Consulting

MARCH 26, 2014

'I recently received this personalised printed membership invitation from the IoD. The good quality card invitation was printed with my name on it, which I felt was a nice touch: In addition, they offered a tailored website page with my name on it: I also liked the fact that they used an image of a woman, which I assume was intentional as I am female too.

Recruiting 130

Recruiting Recruitment Cost 130

Wild Apricot

MARCH 26, 2014

'Here''s a look at what''s waiting for you in Wild Apricot Version 5 - coming soon!

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232

Jamie Notter

MARCH 27, 2014

'I spoke to a CEO this week who intentionally focuses the culture of his small organization around authenticity. He said people shouldn’t have to be a different person at work compared to how they are at home, or when engaged in their hobbies. And he backs that up. He has a mostly open office plan, but there are some cubes with high walls, and one staff person has an office–not because they are the boss, but because they do better work in an enclosed space.

Cost 115

Cost Leadership Organization 115

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

Spark Consulting

MARCH 24, 2014

'Got a blog? Occasionally run out of ideas for what to write ON your blog? Hubspot to the rescue! They have a free online blog topic generator – you give them a few nouns that are things you’d like to write about, they give you a week’s worth of potential blogging topics. For instance I plugged in associations, membership, and retention and got: Not too shabby – well, OK, I’d probably pass on the Miley Cyrus one, but the others could be quite interesting!

Technology 174

Technology 174

Optimist Consulting

MARCH 26, 2014

'In November 2011 Waitrose, the middle class UK supermarket, launched its first customer loyalty scheme – myWaitrose. This was 16 years after Tesco launched theirs. Just over two years later, it has been reported that three million Waitrose customers use the loyalty card when buying shopping, and the supermarket enjoyed increased sales over Christmas, which were, in part, credited to the membership scheme.

Recruiting 126

Recruiting Recruitment Class Price 126

Associations Now

MARCH 28, 2014

'Cornell University lets its Hotel School students plan and execute a weekend conference for leading hospitality professionals. What if your organization did something similar to engage those who are about to enter your industry? Last weekend, a few hundred hospitality industry leaders from around the world made their way to Ithaca, New York, for a three-day educational conference called Hotel Ezra Cornell (HEC).

New York 87

New York Social Media Conference Leadership 87

Jamie Notter

MARCH 28, 2014

'The third of the four human elements we discuss in Humanize is “Generative.” This has always been the one people are initially least clear about, as generative is not a commonly used word (in any context, let alone the business context). The short definition of generative is the capacity to produce or create. In our context, we were expanding the definition to make that capacity sustainable, like a species being able to propagate and thrive.

System 102

System Social Media Leadership Process 102

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

Survey

Spark Consulting

MARCH 26, 2014

'Shelly Alcorn is hammering the “associations needs to position ourselves to fill the growing gap colleges and universities are leaving” topic again, and she’s not wrong. Is your association ready for the visual revolution ? “Oh, he’s just lucky.” Maybe not. What’s the deal with Twitter’s (possible) lack of impact ?

Social Media 163

Social Media Review Innovation Tips 163

Velvet Chainsaw

MARCH 27, 2014

'Millennials are angry, vocal and hungry for social change says Nancy Lublin , CEO of dosomething.org and Umair Haque , director of Havas Media Labs in a September 2013 Fast Company article. You need to adapt your conference or die! (Paraphrasing these two thought leaders). “You have to [change] if you want to stay in business. You’re listening to your target market and your target market cares.

millennials 85

millennials Conference Strategy Social Media 85

Associations Now

MARCH 24, 2014

'A new study from Microsoft and 451 Research finds that nearly half of all organizations in its report have a cloud computing plan moving beyond the pilot phase and that most will opt for a “hybrid” solution rather than choose one cloud approach over another. The stars appear to be aligning for cloud computing. The price wars are starting to heat up , and the potential savings for businesses could be significant.

Press Release 87

Press Release United States Price Report 87

Association Adviser

MARCH 26, 2014

'Through the quotidian routine of daily tasks, are you staying alert for opportunities to make something spectacular happen? Over the weekend, my University of Miami Hurricanes won their baseball series against the University of Virginia thanks in part to this amazing catch by outfielder Dale Carey. Even a casual baseball fan knows that baseball is not a continuous action game like hockey or basketball.

Miami 79

Miami Virginia Industry Team 79

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

SCD Group

MARCH 23, 2014

'In today’s hyper connected world, rumors become truth within 24 minutes! Rumors – whether shared via traditional media or social media – can harm associations. Quickly. Successful association executives ensure their organizations are listening and monitoring all forms of media. Private golf clubs are membership organizations. Like your association, they need to be aware of what impacts their members and their organization.

Social Media 75

Social Media Michigan Course Communications 75

Velvet Chainsaw

MARCH 26, 2014

'It’s not about you! Seriously, I really mean it; it’s not about you! There is not a more accurate line about marketing your conference than that! No One Cares About You. It’s not about you. It’s not about your organization. It’s not about your speakers and your sponsors. It’s not about what unique partnerships you’ve created. It’s not about how your conference is different from your competitors’ event.

Conference 80

Conference Marketing Tips Education 80

Associations Now

MARCH 27, 2014

'On the heels of new research on millennials that illustrates some potential areas of concern for associations, we take a look at how the American Institute of Graphic Arts is adjusting to changing membership demographics and needs. A new generational study from the Pew Research Center had quite a few people talking recently. Among several positive findings such as this generation’s relative economic optimism, several of the data from the report, “Millennials in Adulthood,” indicate there could

millennials 86

millennials Social Media Examples Review 86

AMR Management Services

MARCH 25, 2014

'By Dustin McKissen, CAE AMR Director of Marketing & Client Executive Director The battle over high-end automobile manufacturer Tesla’s ability to sell cars directly to consumers via company owned.

Marketing 69

Marketing 69

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Review