Sat.Aug 31, 2019 - Fri.Sep 06, 2019

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Be like Netflix to inspire member loyalty

Association Success

In this era of convenience, distilling how to serve our members can be a challenge. However, all the big companies we often talk about, like Netflix, Amazon and Spotify, seem to have already figured it out. . At its inception, Netflix tuned into consumer demands and offered its first service of convenience by eliminating the few mile drive to a local Blockbuster to rent a movie.

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No Silver Bullet for Association Success – It’s about the Members

Association Leaders

As a leading Association Management Company (AMC) we are often asked by prospective association client partners and volunteer leaders of associations, “What is the key to making an association successful?”. They, understandably, want a ‘silver bullet’ or ‘easy button’ answer – something they can easily implement to make their association successful. .

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How You Can Make Your Membership More Affordable For Young Members

Wild Apricot

Are your memberships affordable for millennials and generation Z newcomers? Learn how to price your memberships accordingly using our free research report.

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The Anatomy of an Association Website

Association Adviser

Your association website is powerful but can lack the humanity that best sells your association. How can you bring more head and heart to your website? The post The Anatomy of an Association Website appeared first on Association Adviser.

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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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How to Meet the Needs & Expectations of Attendees Before Your Event

Membersuite

When it comes to events, the attendee experience starts before they arrive on-site. As you develop a strategy for digital interactions, read the blog post to learn how to design a pre-event attendee experience that meets and exceeds expectations.

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More Trending

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The #1 Student Organization Software Used By 100+ Student Organizations

Wild Apricot

Many other student organizations have already automated their administrative work with student organization software, maybe it's time you did too.

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How to Earn and Reward Learner Loyalty

WBT Systems

How to Earn and Reward Learner Loyalty. Read more about How to Earn and Reward Learner Loyalty.

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You Are The Association

Eric Lanke

This past week one of my staff members retired from working for our association. She has been with the organization for just over 30 years. At the celebratory lunch we threw in her honor I asked her how many former Executive Directors of the association she had worked with. She she, somewhat matter-of-factly, that our association has had a total of five Executive Directors in its history, and that she has worked for four of them.

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Next Steps in the Association New-Member Onboarding Process

GrowthZone

Our recent post, The First 3 Months of Association New-Member Onboarding covered the first three months of the onboarding process. The new-member onboarding and first-year renewal processes go beyond dropping a welcome packet into the mail. A touch plan to improve the process builds a strong foundation for engagement and for a long-term membership. Take a look at the next three months , then download the complete plan of the onboarding process. 4 Months.

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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Adding Creativity to Remote Onboarding

Achurch

Onboarding can seem like a boring, need to go through the motions type task when bringing on new hires, but overlooking one of the first instructive experiences can detract from the goal of creating successful new employees. The lack of creativity in onboarding, particularly for remote teams, isn’t helping any of the participants in feeling more excited.

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As Artificial Intelligence Use Increases, Ethics Policies Needed

Associations Now

New research finds that while AI use is expected to skyrocket in the coming years, most employers aren’t concerned about unethical uses of the technology. They also haven’t created ethics policies to address AI use, though they should. While many organizations are integrating artificial intelligence into their daily work, they don’t appear to be concerned about possible unethical uses of the technology.

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How to tell if your non-dues revenue programs are worth it

Association Success

When it comes to non-dues sources of revenue, not all are worth the time, energy and effort. Organization leaders need to understand the total value of the revenue source, which means more than the return on investment; it also means looking at how much mission impact is perceived to be achieved by board members, staff, and members. . So, how can you measure the revenue source’s total value?

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Associations Do Not Sell Snake Oil

Smooth The Path

This morning I got a personalized email telling me how much the email’s author loved one of my posts. They cited the post, provided a link to the post, and explained how my post related to their business. The email’s author is a blogger for a popular fishing company. The email was spam disguised as a personal connection. I get one of these emails a day.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Cover Your REAR

Association Adviser

Knowing which media types are the most effective for your association is as simple as covering your REAR: Relevancy, Engagement, and Revenue. The post Cover Your REAR appeared first on Association Adviser.

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Restructuring Membership? Here’s How to Avoid a Big Gamble.

Associations Now

A few key signs may indicate that it’s time to change your membership structure. Knowing when and how to act can help slow churn and create opportunities for future growth. Read More. Find out how several associations successfully changed their membership structure in the July/August 2019 issue of Associations Now. You can think of membership restructuring like a game of poker.

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Are you ready to kick @$$ and take non-dues revenue?

Association Success

We all know the buzz word — non-dues revenue — but it’s really about more than bringing in more capital. It’s about producing more value for our members without having to ask them to cough up the cash to make it happen. How we make that happen is exactly where our latest eBook comes in. In “Kickin’ @$$ and Taking Non-Dues Revenue,” we re-examine a discussion between Arianna Rehak, Laura Taylor, Kelly Turner and Tamela Blalock during SURGE Co-Creation, ou

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Stop Protecting the Association

Smooth The Path

I recently booked a room at a small hotel for a short family trip. The homepage promised a home-cooked breakfast, fantastic views, and nice rooms. Feeling warm and cozy, I want through the registration process, but was amazed at the screen I saw the moment I pressed “reserve” Instead of a thank-you-for-reserving-with-us-we-look-forward-to-seeing-you-soon message there was a litany of rules.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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It’s time for your association to go back to school

Nimble AMS

How Salesforce Trailhead makes product learning useful, easy, and fun for associations. To operate efficiently and effectively, your staff needs to know how to use your association management software to its fullest. Here’s how Salesforce Trailhead makes product learning useful, easy, and fun. When you think of “back to school,” you might not think about your association.

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Hurricane Dorian: Associations Get Into Response Mode

Associations Now

With both immediate and long-term response in mind, association-backed initiatives are picking up their efforts to assist as Hurricane Dorian makes its way up the East Coast. While Hurricane Dorian spared Florida a direct hit, the Bahamas weren’t quite so lucky , and the storm, while weaker than it was nearly a week ago, still packs quite the punch.

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The Tricky Business of Understanding Members’ Needs

Association Success

In preparation for my SURGE Co-creation session this past May, I had posed this question to registered attendees about Netflix: “What keeps you coming back? Do you view your subscriptions as memberships?”. One response from Elizabeth Graham caught my eye: “It’s a small price to pay for a service that makes me laugh, relax, reflect, and explore from the comfort of wherever I am.” And I’ve never worked at Netflix or know anyone from the company, but I assume Netflix knows what they are

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Does Your Speaker Agreement Include These 3 Things?

Eplys

Without a doubt, booking a speaker can take your event to the next level! However, it can often become overwhelming when you start to look at the fine details within the legal agreement. This is the agreement that is securing both you and the speaker throughout the process, after all. It’s important!

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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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How to Improve Your Membership Renewal Efforts

Membership Marketing

Managing an effective membership renewal program is a critical function for any association. As I meet with membership staff, I am often asked the following questions. What is the recommended renewal series schedule? Which channels should we use in our renewal program? What effect do different payment options have on renewals? What are the biggest mistakes organizations make in their renewal efforts?

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Want to Make a Bigger Impact With Email? Send Less Often

Associations Now

An analysis from the marketing firm GetResponse found open and click rates surged when just one message was sent per week. The report also found that the first hour after an email is sent is key. Naturally, you might be inclined to send a whole bunch of messages to your members, but if your goal is engagement, all those messages might actually be counterproductive to your primary goal.

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AMG Staff Fair Housing and Harassment Training Conducted by Reginald Belcher (Turner Padget).

AMG

AMG Staff Fair Housing and Harassment Training Conducted by Reginald Belcher (Turner Padget).

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Gifts Found in the Ripples of Hurricane Dorian:

Holly Duckworth

As you review your news and social media feed today, you may see many disgruntled people upset that they lost a week of productivity personally or professionally from the ripples of Dorian. Others are grateful the storm has passed. For the past week the eastern shores of the United States have been in, pause mode. […].

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.