Wild Apricot
APRIL 4, 2016
April means spring, and what better way to celebrate spring than with free education? There is no better way! So, it's a good thing I've put together this super list of free educational webinars for nonprofits and associations.
Higher Logic
APRIL 7, 2016
How would you finish this sentence: “Millennials are __”? Maybe “selfish”? A lot of people might choose “lazy”. How about, “generous”? Didn’t expect that, did you? It turns out, as Millennials take #blessed selfies and appear entitled at work, they’re actually giving more time and money to charity than previous generations. Maybe Millennials aren’t as bad as the media makes them out to be.
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Reid All About it
APRIL 8, 2016
Excuse me while I go completely off-topic but some of you will appreciate this. If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas. I just got back from several days hiking in and around the park. Oh. My. Good golly, it was beautiful and awesome in the true sense of that word. One of my favorite national park experiences, if not the favorite.
YourMembership
APRIL 5, 2016
Buyer’s Guides are an important source of non-dues revenue supporting the initiatives of your organization. Selling advertising in a Buyer’s Guide should focus on building long-lasting relationships with advertisers who may become your conference sponsors or advertise in your print journal and website banners. Each advertiser you engage with has the potential to be a large contributor to your bottom line.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Wild Apricot
APRIL 5, 2016
No, this isn’t the latest 5-step dance move. This is a process that captures someone's email address from an offer on an online sign-up page, and then through a sequence of automated emails, entices them to become a member of your organization.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Reid All About it
APRIL 8, 2016
Excuse me while I go completely off-topic but some of you will appreciate this. If you love to hike in the mountains and desert, make plans to spend some time in Big Bend National Park in far west Texas. I just got back from several days hiking in and around the park. Oh. My. Good golly, it was beautiful and awesome in the true sense of that word. One of my favorite national park experiences, if not the favorite.
Higher Logic
APRIL 4, 2016
Can old fashioned email spur your community’s engagement? With new technologies, community platforms and collaborative tools, some people say email is going by the wayside. Why use email when we have so many new, fancy tools? But when you look at email activity, this isn’t actually the case -- people still love email. In fact, we’re in a golden age where email is beginning to take off again, especially with the rise of curated newsletters.
Wild Apricot
APRIL 6, 2016
You don’t need to be an expert to figure this all out, but knowing the basics will give you a super start on creating your own Adwords campaigns. Plus, with the right amount of testing and optimizing, you’ll soon become a Google Ads SuperHero!
Socious
APRIL 8, 2016
Every week we aim to make your life easier by compiling the best online community articles from around the web right here on our blog. This week, our favorite articles focus on providing our readers with tips for building online communities and increasing engagement.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Potomac Core
APRIL 5, 2016
In a growing trend, Association CEO’s and their Board Members are utilizing economic data as important context for their strategic deliberations. Jobs data, Housing Starts , Institute for Supply Management Index (ISM) , Oil Prices , Consumer Spending , and U.S. Dollar Performance against other currencies is a more frequent topic at Association Strategic Planning Sessions.
Portage Group
APRIL 6, 2016
While attending a board meeting recently, I heard the President of an association Board of Directors comment, ”remember, I won’t be here after June.” It struck me that there must be so much time spent not only training and integrating new board members, but also a great loss of direction and governing style when experienced individuals leave association boards.
Wild Apricot
APRIL 6, 2016
Need to send out a massive amount of unique emails such as: An email to all your students with their unique grades An email of individual results to all participants from a competition A personalized thank you message to each guest at an event Note:
Eric Lanke
APRIL 4, 2016
I had an interesting pair of experiences last week. I was attending a technical workshop sponsored by my association and one of our university partners. Our objective was to engage technical and academic professionals in our industry to create and advance a "roadmap," a document describing needed research and development initiatives to improve our industry's products and our profession.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Virtual
APRIL 4, 2016
I love new tech toys. Sometimes they’re just good for their own sake, and sometimes they teach a larger lesson. My latest toy is a Zolt charger. These are pretty cool—a shout out to www.gozolt.com. It’s the world’s smallest and lightest laptop charger. And it works great. But there’s a catch.You have to have the right tip. Not to worry, the Zolt comes with a bunch.
Associations Now
APRIL 6, 2016
A multilevel membership structure that varies by benefits chosen, not by company size, could eliminate the headache of verifying member revenue or staff numbers. One trade association shares its positive experience with its fledgling tiered-benefits system. A common source of frustration for executives at trade associations—those with company members rather than individual members—is the verification of company size for the purpose of allotting dues.
Wild Apricot
APRIL 6, 2016
Facebook has nearly become a dirty word when it comes to marketing, but don’t let that sway your opinion of how powerful a tool it can be in reaching new members.
Smooth The Path
APRIL 3, 2016
Much like the slow food revolution is the new and upcoming backlash against fast food; slow data is gaining ground as the answer to what fast data can not provide. Fast data sources are quick polls, Google Analytics, an email campaign’s open rate, and this conference’s registration quantities. It is the data you can get in just a few key strokes.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
AMR Management Services
APRIL 5, 2016
We are living in a world today where financial information is open to the public. Even small fraudulent transactions could be tweeted or shared in the public space, which can damage the.
Associations Now
APRIL 4, 2016
You track revenue and memberships, but that’s not enough to know if your association is hitting home. One expert shares ideas for what else to measure. What are the best ways for an association to measure success? From time immemorial, the common answer has largely been twofold: revenue and membership. No money, no mission, as the line goes, and there are few better ways to see at a glance how well that mission has penetrated your industry than to know how many people have signed on (and k
Wild Apricot
APRIL 7, 2016
Amy Sample Ward, CEO of the Nonprofit Technology Network, shared some excellent social media strategies during her webinar.
Smooth The Path
APRIL 5, 2016
I met a really unusual member today. By that I mean her action was very unusual. After having a bad first conference experience most members don’t attend again. After having a bad chapter event experience most members don’t go again. After reading a few emails and finding no value most members start ignoring the association’s emails.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Idea Architects
APRIL 7, 2016
On March 26, I received a direct mail promotional postcard inviting me to "Register Now" for a special promotion with the hotel chain I most frequent. Always eager to rack up extra points, I immediately went online to the registration page specified on the postcard. 404 Error The page you requested cannot be found. Ugh. I fired up a second web browser and tried the link.
Associations Now
APRIL 5, 2016
Many older Americans need employment assistance to become more financially stable, says AARP Foundation—which is why the foundation is expanding its partnerships with local colleges and nonprofits to provide it. At a time when many workers start thinking seriously about retirement, others need help finding and keeping jobs to avoid slipping into poverty later in life, according to AARP Foundation.
Membership Marketing
APRIL 7, 2016
Whether you are creating a promotional email, online ad, direct mail package, or working an exhibit booth, the starting point for your effort should be defining what you want the recipient of your message to do. In marketing terms, this is known as creating a call to action (CTA). A call to action is a simple, clear statement telling the person receiving your message exactly what action you want them to take.
Smooth The Path
APRIL 7, 2016
Our members won’t want to give 45-minutes to hour of their time for an interview is a common worry among many association executives. But I find that members actually do. And there are two caveats: first, the association has to be so valuable or so important members want to give feedback and second, the members who actually want to give their feedback are almost always the best members.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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