Higher Logic

OCTOBER 9, 2015

How do you know what your customers or members are really thinking? That quest is easier than ever with the advent of social media, open online review sites and the rise of online communities. Customers’ and members’ voices are louder, easier to find and responsible for making organizations a lot more human. Customers and members have always been talking, but organizations haven’t always made a point to listen.

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Wild Apricot

OCTOBER 5, 2015

Version 5.6 has been released! It brings in some significant improvements to the process of inserting files and images, resulting in a better user experience. We’ve also included yet another feature to our events module. Plus we’re proud to introduce two new fully responsive theme sets: Terra and Firma.

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Process 216

Socious

OCTOBER 6, 2015

Regardless of how talented your community managers are, it takes more than community professionals to create a sustainable community that provides consistent engagement and value. According to research from The Community Roundtable , “investing sufficiently in community teams so that the community is integrated across functional areas of the organization” increases both visibility with, and value to, the organization.”.

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Jamie Notter

OCTOBER 8, 2015

I spoke this week at the Direct Marketing Association's annual meeting --twice actually: I did a "book club" session on When Millennials Take Over , and then I had a concurrent session on "What the Experienced Marketer Can Learn from Millennials." In the latter session I was able to talk in more detail about something that I don't always get to talk about: what exactly shaped the Millennial generation.

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Higher Logic

OCTOBER 5, 2015

Guilty as charged – I’m a lurker. In most of the communities I’m in, I love to sit in the wings and watch conversations flow between people, selfishly hoarding any nugget of advice I may come across without giving anything back. Sometimes I feel bad about my lurker status, but I also get a lot of enjoyment (and value) out of being a fly on the wall.

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Guidelines Discount Washington How To 228

Mariner

OCTOBER 7, 2015

I attended a session at last week’s Mid-Atlantic Marketing Seminar in Baltimore on reaching the media in a digital/mobile world. The main message was that while the media may be more accessible, it is also harder to get their attention. After all, there is so much information coming in from so many directions that our heads are spinning.

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Jamie Notter

OCTOBER 5, 2015

This post appeared originally on the Switch and Shift blog. It is a commonly accepted truth that having people leave your organization (voluntarily or involuntarily) is a bad thing. At best, people would consider it a necessary evil. After all, we all know that turnover is very expensive and is considered an indicator that your culture might be weak or negative.

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Chicago Cost System Team 127

Higher Logic

OCTOBER 8, 2015

There is a widening gap within humanity right now, between very few people doing a lot of interesting, productive and innovative stuff, and many people doing absolutely nothing. The thing is, everyone has the potential to affect change. This concept has recently been coined as cognitive surplus. We can’t simply ask everyone to start doing incredibly productive tasks all at once—a heralded concept of productivity and volunteerism is start small, ask small.

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Eric Lanke

OCTOBER 5, 2015

It. It is not on our job description. The board didn't tell us to do It. No one will notice if It doesn't get done. So why do we do It? We think It will help. Help with what? Everything. Increasing our influence. Driving our agenda. Creating our future. There's no guidebook for It. We have to go with our gut. Our gut tells us what It is, but we often don't know if It is even going to work.

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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

Strategy

Associations Now

OCTOBER 9, 2015

A new study reveals that the number-one reason people attend face-to-face events is to take part in group discussion. While not surprising, that finding serves as a good reminder for associations to create these opportunities at their conferences. Here’s how some are doing it. In case you needed another reminder about why your attendees decide to register for your in-person meetings, a new study by Imago shows that successful face-to-face events must include this type of learning format: group d

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Velvet Chainsaw

OCTOBER 8, 2015

Forget releasing your conference Kraken—that legendary giant sea monster sent out to destroy anything that gets in your way. And by all means, don’t release your Trojan horse. You don’t need a trick, stratagem or gimmick for your target audience. You need to release your Trojan mice! These are small, well focused changes that add up and have a huge impact.

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Higher Logic

OCTOBER 6, 2015

The internet is awash in resources and it can be overwhelming. Between blogs and books, Twitter feeds and LinkedIn influencers, it’s hard to know where to start for good community resources. Plus, in an age where everyone is a “journalist,” it’s hard to know what counts as credible. In the words of the wise President Abraham Lincoln, “ Don’t believe everything you read on the Internet …”.

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Sample Resources Industry Video 202

Membership Marketing

OCTOBER 8, 2015

The late, great Yogi Berra once said, “If you don’t know where you are going, you might end up someplace else.” His thoughts certainly hold true in membership marketing. Everyone likes a catchy phrase. A leader may have stated a goal like, “20,000 members by the year 2020.” However, the frustration and challenge for many membership marketers is the goal may have been set without understanding the context of what it will take to achieve the goal.

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Recruiting Recruitment Marketing Project 72

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

Price

Associations Now

OCTOBER 6, 2015

Forecasts from a New York University professor predict record increases in both room rates and hotel real estate. The corporate travel industry is struggling with some of the challenges as enterprise IT. Travelers have access to free tools like Kayak, Expedia, and Priceline to book their own accommodations for work-related travel, and this practice is changing the way hotels do business.

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Cost New York Price Tools 86

Velvet Chainsaw

OCTOBER 9, 2015

So many people ask me, “If __ (fill in the blank) is so important for conferences, why aren’t more conferences implementing it?”. “So you wait to make changes to your event once you see other conferences are already doing it?” I respond. “You wait to copy someone else instead of being the leader?”. Frequently, conference planning teams wait until others have tried something before they’ll embrace it.

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Tips Conference Innovation Team 76

SCD Group

OCTOBER 7, 2015

Jamie Notter posted a great piece this week on culture headlined Why Successful Companies Are Okay with People Leaving. But your employees are humans, not spare parts, and that fundamentally changes asaethe equation. The potential of a human-centered organization is dependent on the humans inside the organization reaching their own potential. When your people can be themselves at work, feel a deep connection between the work they’re doing and their own development, and consistently do what they’

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Miami Washington Recruiting Recruitment 56

Associations Now

OCTOBER 8, 2015

According to the results of a recent informal poll, Associations Now readers rate themselves as average when it comes to social media savvy. Check out some of the other findings. Over the years, we’ve written a lot about social media and its impact on associations. We’ve covered the subject from many angles, including the growing use of Twitter and Facebook as news sources, stats on associations’ social media use, and unique ways associations are experimenting with various platforms. .

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Social Media Report Video How To 83

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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Associations Now

OCTOBER 5, 2015

It can be hard to see where threats to your association are coming from, but one organization has charted a way to help its board see them more clearly. How much are you thinking about risk? For a lot of associations and their boards, the answer is probably not enough—in many cases it’s likely that the risk conversation is a short-term concern about a revenue dip in one segment or another.

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California Analysis Maine Revenue 81

Associations Now

OCTOBER 7, 2015

What’s the difference between natural and organic? When it comes to food products, one-third of consumers don’t know, according to a new survey by an association looking to create more standardized terminology. What, exactly, is the difference between natural and organic foods? Organic foods must be certified by the U.S. Department of Agriculture.

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Survey California Washington Products 80

Associations Now

OCTOBER 5, 2015

New requirements established by the Affordable Care Act are causing confusion among unprepared nonprofits. The 2015 Nonprofit Employee Benefits Survey , recently released by benefits management and research firm PPI Benefit Solutions , has found that very few nonprofits understand the new demands the Affordable Care Act (ACA) has put upon employers.

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Associations Now

OCTOBER 7, 2015

From drag queens to dissidents, several groups have voiced their concerns about Facebook’s requirement that users use their real names. Now a bevy of prominent human rights organizations and technology advocacy groups are unifying their critiques through the Nameless Coalition. Spend five minutes reading anonymous internet comments and it’s easy to understand why Facebook prefers that people use their real names. “Having people use their authentic names makes them more accounta

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Library Washington Technology Examples 76

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

Associations Now

OCTOBER 5, 2015

Right as National Cybersecurity Awareness Month began, the American Bankers Association announced it had been hit by a malicious intrusion that targeted member online purchases and event transactions. Data breaches can happen to anyone — even the organizations that lobby Congress for stronger cybersecurity legislation. On October 1 — which happened to coincide with the first day of National Cybersecurity Awareness Month — the American Bankers Association announced that “at least 6,400 reco

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FAQ Report Education Examples 76

Associations Now

OCTOBER 5, 2015

In the wake of recent destruction of antiquities in Syria and Iraq, the Association of Art Museum Directors has released protocols to help members protect relics in war-torn regions. Just yesterday, reports emerged that the Islamic State had destroyed the Arch of Triumph in the Syrian city of Palmyra. The city, which is a Unesco World Heritage site rich in ancient Greco-Roman artifacts, has become a tragic playground for the militant group.

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Associations Now

OCTOBER 8, 2015

The latest Fundraising Effectiveness Project survey revealed that less than half of charitable donors contributed to the same organization two years in a row. Between 2013 and 2014, charities gained $3.611 billion in gifts from new, current, or previously lapsed donors. That’s a sum any industry or economic sector would be overjoyed to look at — until the offsets are considered.

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Associations Now

OCTOBER 5, 2015

As the deadline to install positive train control systems on U.S. railroads approaches, several groups representing the water industry are warning of the costs to clean water should Congress not act to allow more time to install the technology. Congressional regulations on rail safety are having an unintended effect on the water industry. Under the Rail Safety Improvement Act of 2008 , railroads throughout the country are required to install positive train control (PTC) technology before Dec. 31

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Philadelphia California System Cost 73

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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