YourMembership
FEBRUARY 23, 2016
The latest labor statistics are out and they present some interesting opportunities for associations as we move into 2016. According to the latest report from the U.S. Bureau of Labor Statistics, 2015 closed with 5.6 million job openings. The report states that job openings rose in several industries over the year with the largest changes in health care, social assistance, finance and insurance.
Higher Logic
FEBRUARY 25, 2016
You and your team spent a lot of time and energy either creating a new community or revamping your existing community. It’s time for celebration -- and getting people online, engaging. There are many ways to energize a community and bring in some fun, from creating exciting banners to hosting offline events. Conferences are the perfect time to introduce your members to a new or relaunched community.
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Wild Apricot
FEBRUARY 26, 2016
What does your organization’s fundraising strategy look like? Are you asking for donations through a variety of methods, or are you limiting yourself to a couple of tactics?
Reid All About it
FEBRUARY 26, 2016
I hope you’ve been able to take advantage of some of the free, quality education offered by the association community. With all the challenges faced by associations these days, these webinars help us hear new perspectives and learn about new practices and technology. If you can’t make the live webinar, register anyways. Sometimes, you’ll receive a link to a recording you can listen to while eating lunch at your desk.
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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!
Spark Consulting
FEBRUARY 25, 2016
There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about scoring systems. People talked about tech platforms to track and report on the scores. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions.
Association Universe brings together the best content for association members and organizers from the widest variety of industry thought leaders.
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Socious
FEBRUARY 25, 2016
The 1% Rule in Internet culture tells us that roughly 1% of your group creates original content. 9% respond to that content, contribute to it, or share it in some way. The other 90% of your community or audience are lurking. Most organizations are unclear as to what is really going on within their online community unless they implement a way to track inactivity or passive actions within the group.
Aaron Wolowiec
FEBRUARY 24, 2016
This month’s guest blog post is by Jenny Stanfield , lead event producer for Engagement Unlimited. It was originally published on the Event Manager blog. Follow her on Twitter at @thejenstanfield. Jenny Stanfield, lead event producer, Engagement Unlimited. How can you ensure attendees retain information long after the event is over, rather than forgetting their learning and newfound knowledge the moment they leave the venue?
Optimist Consulting
FEBRUARY 24, 2016
I have been working on rolling out a re-brand for a membership client. It has made me think about the role of colour in communications, so I wanted to share a guest blog from Steven Randall of Ocean Design. They have produced some beautiful designs for membership organisations – I particularly like RIBA’s membership literature. “There is no getting away from the fact that colour is everywhere and it shapes our entire life.
Higher Logic
FEBRUARY 25, 2016
We’re getting even more creative at our new Higher Logic headquarters in Arlington, VA. Last week we co-hosted our first art show with Barbara Hawthorn Interiors, Ltd., featuring local artist Jason Kampf. Special thanks to Barbara and her team for their help in making this dream of ours a reality and introducing us to Jason! Jason’s premier paintings and photography are displayed throughout the office, and proceeds from Kampf’s work will be donated to some of Higher Logic’s favorite charities.
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Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.
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Socious
FEBRUARY 26, 2016
The Socious Top Ten for the Week of February 21, 2016. Socious has some great news! Call it a late new year’s resolution if you will, but we have decided to bring back the “Socious Top Ten”. We know that you’re busy and that the internet is a big place, so we have done all of the heavy lifting (or should I say reading) for you and have collected some of the best advice from around the web and put it all in one spot!
Portage Group
FEBRUARY 26, 2016
We would love your feedback as we lead into the #associations2025 summit. More information found here. Five Things A Baby Boomer can Appreciate about a Millennial Employee in Forward Thinking Associations: 1. To Be Quick: Change is happening. Millennials are adaptable and used to fast information transference. They can be exceptionally helpful with research and getting the task done quickly. 2.
Virtual
FEBRUARY 24, 2016
When most people think of standards, they think of companies in an industry coming together to address common points of pain or to collaborate on technical specifications that would benefit the entire ecosystem. In other words, traditional standards efforts tend to support the "all boats rise" notion that when standards are developed and adopted, everyone wins.
Higher Logic
FEBRUARY 23, 2016
A community isn’t just an afterthought for your customers. And it isn’t only valuable once the deal is sealed and you sold them your product or services. Communities can support both you, your team and your customers throughout the buyers journey; every step of the way, from evaluation, decision, retention and, ultimately, creating customer loyalty.
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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.
Optimist Consulting
FEBRUARY 24, 2016
I was interested to read the Institute of Directors’ (IoD) Policy Review 2015 , which summarises the views of the IoD’s policy panel, over a 12-month period. The policy panel is made up entirely of its members, who the IoD approach periodically for their feedback on policy issues. This is why I like the idea of a panel: It allows members to contribute.
Smooth The Path
FEBRUARY 21, 2016
Why do we want statistics so much? We feel better when we can say 75% of our members do this. 45% want this. 68% prefer this. We tend to think statistical measures are the truth. And many times they are. But sometimes they are not. So when we are making really important decisions we want to evaluate how true this data is. When making a strategic decision on the basis of qualitative data (a member survey, our own data or third party data) ask these questions: Who responded and are these the membe
Associations Now
FEBRUARY 22, 2016
An office with plenty of remote workers can work together well thanks to technology. But leading the team, as one association executive has learned, demands plenty of emotional intelligence as well. Where is the Arctic Research Consortium of the United States located? According to ARCUS’ website , its headquarters is in Fairbanks, Alaska. But less than half of its 15-person staff works there, and its executive director, Dr.
Association Adviser
FEBRUARY 26, 2016
Manpower cited a “persistent skills gap” and Fortune said the jobs our economy has created over the past two years “are very different from the ones lost in the recession that followed the 2008. For more about this topic, click on the headline.
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2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more
Optimist Consulting
FEBRUARY 24, 2016
I was delighted to attend the Social Media Exchange event on 8 February, which focused on all things digital for charities but especially storytelling. The event featured lots of excellent case studies from mainstream charities. These charities are using their beneficiaries to communicate the organisation’s key messages to campaign for social change, to fundraise and to connect with their audiences.
Smooth The Path
FEBRUARY 25, 2016
Declining revenues. Overall declining membership numbers, worse retention ratings or fewer new members. Less member engagement. All of these member focused indicators should tell us when the value of our offerings is not quite valuable enough and when we should make innovation a priority. This should be the case. Sometimes however these indicators lag too far behind and by the time we recognize the trend we are well into it.
Associations Now
FEBRUARY 26, 2016
All the learning, networking, and receptions that occur at association meetings can leave even the most extroverted attendees exhausted. That’s why taking some “me time” can be quite beneficial. Sometimes it can be 12-plus hours from when conference attendees head out of their hotel-room doors to when they return. And the time in between could easily be described as busy.
Association Adviser
FEBRUARY 26, 2016
The elevator pitch—a 60-second speech highlighting who you are, what you do, and why you’re the best at it. It’s a tool that graduating college students use in job interviews or at career fairs, but. For more about this topic, click on the headline.
Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker
Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.
Velvet Chainsaw
FEBRUARY 24, 2016
Who do you follow today in the conference landscape? I can think of several conference leaders and a handful of organizations that you should carefully watch. I know I follow them—even if from a distance. Your list might consist of any of the stalwart traditional conference organizers. They’ve taken their organization to success. Or you might follow some cutting-edge event innovators to get fresh ideas.
Beth Kanter
FEBRUARY 26, 2016
Guest Post by Jonah Halper, author of Date Your Donors. I was a development/fundraising professional for more than a decade. I learned my fundraising chops by managing and soliciting segmented donor groups, like doctors and young adults, and also running community campaigns including telethons that brought out donors and community leaders to dial for dollars.
Associations Now
FEBRUARY 24, 2016
The author of a chapter in the new edition of Membership Essentials shares advice on getting colleagues in other departments invested in the value of membership. Last fall, I began working remotely, a few hundred miles from most of the people I work with. Modern technology has made telecommuting a mostly positive experience, but the feeling of isolation arises from time to time.
Association Adviser
FEBRUARY 25, 2016
When was the last time you checked on the progress of your email marketing strategy? Don’t leave your email marketing to chance. Use these six steps to establish a solid goal for your email marketing. For more about this topic, click on the headline.
Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions
💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!
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