Sat.Dec 01, 2012 - Fri.Dec 07, 2012

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Planning for Re-engaging Disengaged Members

Wild Apricot

Here are some tips and ideas for member renewal planning and some insight into your renewing members' perspective.

Tips 246
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Liking Isn’t Joining

YourMembership

Categories: Membership Management The Wall Street Journal featured a full page ad today from IBM. “Liking Isn’t Leading” is the headline and it made me think of member-based organizations. So often member organizations get pressured into creating social profiles and when, after a couple of months, they don’t get the likes or follows they expect, they give up [.] ( Read more. ) The post Liking Isn’t Joining appeared first on YourMembership.com.

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The Society for Editors and Proofreaders (SfEP) entry process

Optimist Consulting

The marketing and PR director for the Society for Editors and Proofreaders, Tracey Cowell, talks about the organisation’s entry process. “ The Society for Editors and Proofreaders (SfEP) is a professional body based in the UK for editors and proofreaders – the people who make text accurate and readable. We encourage desk editors, project managers and other editorial and proofreading professionals to join, whether they are freelance or employed.

Process 180
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Friday Top 5

Thanks For Playing

My Top 5 Takeaways from this week's ASAE #Tech12 : I loved Dave Coriale 's IGNITE on technology trends and innovations. If you read this blog at all, you know I'm a huge proponent of MIT's Technology Review. Dave's presentation highlighted why. We all need to be shaken out of the comfort zone of what we know and can see coming on a regular basis. Is your association going to use 3-D printing to make a new kidney for someone?

eBook 163
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Tips for Building Membership Engagement

Wild Apricot

Here's the latest article we've added to our Membership Knowledge Hub: Tips for Building Member Engagement.

Tips 243

More Trending

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5 great examples of how to use Twitter for membership engagement

Optimist Consulting

I was lucky enough to present at the MemberWise conference ‘Harnessing the Web to Drive Membership Value and Growth Conference’ last month. My presentation focused on how to use Twitter for membership engagement. I thought I’d share 5 great ways to use Twitter to engage with members including examples from those that are doing it right. 1. Calls to action.

Examples 154
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Membership Management Software News: YourMembership.com and Affiniscape Combine

YourMembership

Categories: YourMembership.com News Tags: affiniscape , associations , membership management software , merger , yourmembership.com We’re ushering out 2012 with a bang in this exciting merger, creating the world’s largest and fastest growing provider of web-based membership management software and association management software. To learn more about this exciting time, please read our recent press release. ( Read more. ) The post Membership Management Software News: YourMembership.co

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Renew the Heart & Soul of your Non-profit for a Chance to Win $10,000

Wild Apricot

Applications for the 2013 Heart & Soul Grant Award is now open. Your non-profit might have a chance to win $10,000!

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Marketing Masterstrokes

Thanks For Playing

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum. Kristina, Lauren, and I each shared our own tips for marketing community (contained in the slides below), and then we led a crowdsourcing exercise to elicit additional private community marketing advice from Higher Logic clients and users: Make business cards with your community URL to hand out.

Marketing 150
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Membership lessons from the Guardian’s Voluntary Sector Network

Optimist Consulting

You may already be aware of The Guardian’s Voluntary Sector Network. The newspapers free member’s only online community has grown to over 6,000 subscribers since it was launched in 2010. The Network is essentially an online portal of articles of interest to those working in or with the voluntary sector. I have watched with interest as they have grown the network, continually increasing their offer and refining their communications.

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Measuring What Matters

Eric Lanke

image source My Too Big to Measure post has generated some good comments and plenty of retweets. It even inspired the folks over at SocialFish to repost it in its entirety , emphasizing and re-asking the question that inspired me to write it. Who is doing the hard work of engaging everyone to determine what to measure and how? I'm curious to see who responds and how.

Analysis 116
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The State of Nonprofit Data

Wild Apricot

Here are highlights of NTEN's recently released report: The State of Nonprofit Data.

Report 234
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The Hero is You

Jamie Notter

The very first words in our book Humanize are from the character Morpheus, in the movie The Matrix : Throughout human history, we have been dependent on machines to survive. Fate, it seems, is not without a sense of irony. In the movie, the irony to which he refers is the fact that the machines now control and exploit humans in order to get their energy.

Kansas 114
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Christmas shut down – what does it say to your members?

Optimist Consulting

Having worked in/with a number of membership organisations across the last few years, it never surprises me how many different approaches there are to the ‘Christmas shut down’ dilemma. On the one-hand as a membership body it is important to be open and available for members, so having staff on-hand to respond to members during the post Christmas/pre New Year period can be important.

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An AweSOME Evening for Those in Need

Association Navigator

Congratulations to SOME, (So Others Might Eat), the D.C. non-profit that helps the homeless, and low income seniors, “restoring hope and dignity one person at a time.” Fran and I attended their Annual Gala & Auction last night at the National Building Museum as the guest of my friend David Tolson. David is one of the first friends I made when I moved to Washington 23 years ago.

Maryland 100
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Podcast – Antony Wood of CTBUH Discusses CTBUH World Congress Shanghai – Part 2

GlowGlobally

Recently The Council on Tall Buildings and Urban Habitat (CTBUH) hosted its 9th World Congress in Shanghai, China. Part One of this podcast series interviewed the organizers behind World Congress. For Part Two we interviewed Antony Wood, Executive Director, CTBUH on why Shanghai was selected, long-term strategies for expanding their presence in China, and how associations can attract members to their international conferences, as well make key contacts within new cultures.

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What Makes Women Great Leaders

Jamie Notter

The headline in the email from smartbrief captured my attention: 6 Reasons that Women Make Great Leaders. Congratulations to marketer who wrote that subject line! It got me to open the email and click on the article. The article, however, has me shaking my head a bit (not in a bad way, but in a perplexed way). It cited some research on increased performance in companies with more women leaders or boards that had women on them.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Conference Lessons You Can Learn From Apple

Velvet Chainsaw

I walked into the newly expanded Apple Store at Knox Henderson on the day of the release of the next version of the iPhone. I hesitated at first thinking it would be packed with crowds but my iPhone was stuck in the middle of an upgrade. I needed help and I needed it fast. There was a line around the block to get in and the store was jammed. Since I was not there to pick up the new iPhone, I got to walk past the line.

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How I stopped leaning on notes and started learning to trust myself

Association Advocacy Chick

Looking back over 2012, I’ve done a number of presentations spanning from advocacy to middle children. Whenever I prepare for a presentation, I start by drafting notes. Notes are a great way to organize your thoughts and ensure that you stay on topic. Recently, I was asked to give remarks to student members in town for a visit. As usual, I sat down and sketched out what I wanted to say.

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What Do Visitors Really Think of Your Website

Vanguard Tech

According to Jakob Nielsen , the average website visitor spends less than a minute on any page in your site and decides whether or not to stay on your site in about 10 seconds. With such a short time to convince them to read your association’s great content – much less to get them to join – you need to make an impression and get them to hang around a bit.

Review 70
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3 reasons to know your association’s RPM (Revenue Per Member)

SCD Group

What is Your Association's RPM (Revenue Per Member)? When I interviewed Rob Fowler, president/CEO of the Small Business Association Of Michigan, for my September 20 post about SBAM’s freemium membership model , he talked about their Revenue Per Member or RPM metric. It made me realize many association’s may not think about the importance of knowing your RPM.

Revenue 63
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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Some Reflections about Social Data in the Cloud from the Social Innovation Summit 2012

Beth Kanter

For the past two days, I’ve been attending (and also a speaker ) at The Social Innovation Summit , a private, invitation-only forum that explores the frontiers of social innovation. The audience includes top corporate CSR executives, venture capital investors, government leaders, foundations, nonprofits, and social entrepreneurs. The agenda includes discussion and presentation of the innovative projects and approaches and the challenges of scaling social change.

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Taking "The 90 Day Challenge"

Association Adviser

December 2012 -- Features When it comes to satisfying members, you don't get if you don't ask. By Elsbeth W.

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Enduring Ideas: Understanding Your Organization

Plexus Consulting

By Virgil R. Carter What makes organizations what they are? Why are some organizations radically different than other organizations? As a CEO or senior staff executive, it’s up to you to understand and help lead your organization—but how do you do it? Are you responsible for a specific outcome in your organization, for example, innovation and constructive change?

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Introducing STIAL: an example of association rebranding

SCD Group

Guest Post by Jim Schnurbusch, Chief Storyteller, OrgStory [Please see footnote] “It was a cold, snowy Wednesday morning in January. The group of 16 had gathered around the table to put the past behind them…” Sounds like the beginning of a novel – a story about change, a story about letting go of the past and looking forward to the future. Well, it is.

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.