Sat.Feb 09, 2019 - Fri.Feb 15, 2019

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Members Hire Relevant Associations

Potomac Core

Associations have endured downturns before, what’s different this time is the valuable lesson learned after the great recession, that Members hire relevant Associations. Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. Regardless of the economic climate, organizations are committed to keeping their organizations relevant.

Survey 158
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Planning for Staff Dinners

Eric Lanke

This week we had a planning meeting for our upcoming Annual Conference. Because our Annual Conference is popular with members this year, and because we ran out of sleeping rooms at our conference hotel, we've moved our staff to another property about a mile and a half down the road. This, I think, appropriately prioritizes the sleeping rooms for our members attending the conference and avoids the awkwardness that can arise if a member, having been turned away from the conference hotel, discovers

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What Makes Young Members Tick?

Associations Now

A new benchmarking study focuses on young professionals’ views on membership. While many from the Gen Z and millennial generations decide to join associations, they’re skeptical about the value and benefits that membership brings. That’s a challenge associations will need to overcome. Did you know that by next year, millennials will make up more than half of the global workforce?

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10 Best Website Builders for Nonprofits, Reviewed & Compared

Wild Apricot

Find the best website builder that can support the needs of your modern organization broken down by price, pros, and cons.

Review 400
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Ultimate Guide to Monetizing Association Member Education

Unlock More Profit and Smarter Packaging for Member Learning Every decision that goes into your learning monetization strategy matters for your association’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills

WBT Systems

Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills. Read more about Address Your Industry’s Skills Gap in So-Called “Soft” Human Skills.

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Does Your Community Throw Love at the World? (Time to Start)

Higher Logic

So, I’m sitting here amid three monitors reveling at my flourishing desk plants, surrounded by my fellow marketers and community builders, as the sound coming through my earbuds drowns out their faint keyboard clicks and nearby sneezes, when it hits me: some of y’all aren’t showing your community enough love. and it shows. I’m listening to the ever-so-delightful Jonathan Van Ness, of Netflix’s Emmy-winning show Queer Eye, chat with Reese Witherspoon about lady entrepreneurship on his podcast Get

Resources 159
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How to Create an Integromat Scenario from Scratch (With Videos)

Wild Apricot

Connect your account with dozens of apps, without writing any code. This step-by-step guide with videos walks you through how to create an Integromat scenario.

Video 227
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5 Minutes with Andy: Wow

Virtual

Welcome to the fifth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Five, Andy explains how Virtual’s employee recognition program contributes to growing a stronger and happier workplace. “One of the deepest human needs is the need to be recognized,” says Andy.

Tips 130
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Love in the Time of Naylor

Association Adviser

Naylor’s 50 years hasn’t been all business and no fun. Many people who have worked for Naylor have found love in addition to a career, or have found a great place to work as an already-established family. Here are the stories of some of our favorite Naylor couples: Dave and Jamie Evans. “Jamie started in the June 2008 sales training class in Atlanta; I had started in February.

Atlanta 111
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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SaaS Customer Onboarding: A 3-Step Guide for Streamlined Success

Higher Logic

Like making a first impression with a new acquaintance, SaaS customer onboarding has a big effect on whether your customer’s trajectory with your company is positive or negative. Imagine you’re the main point of contact or user of the software element your company has purchased. You had a great experience with the salesperson, but now that you’ve signed the deal, you’re unsure about next steps.

Software 159
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3 Ways to Generate Non-Dues Revenue

GrowthZone

Tweet. Fact: 50% of association revenue is generated from non-dues sources. Check out these 3 things you can do today to increase non-dues revenue using technology you probably already have: JOB POSTING SERVICES. Your website is a logical go-to source for industry employment. An online job board can be seen as a member benefit while driving more organic traffic to your site.

Revenue 104
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5 Minutes with Andy: Wow

Virtual

Welcome to the fifth episode of Virtual’s podcast, 5 Minutes with Andy, in which our CEO, Andy Freed , offers you tips, tricks, and insights into leadership, management, and business skills. In Episode Five, Andy explains how Virtual’s employee recognition program contributes to growing a stronger and happier workplace. “One of the deepest human needs is the need to be recognized,” says Andy.

Tips 130
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The Best Content is Connected

Association Success

What’s the best strategy to make your association’s content pop? Content strategy helps ensure that your association creates useful, usable, appropriate, effective content. There are several principles of content strategy: The content has to be relevant to the people who are accessing it. It has to be usable , allowing the audience to accomplish their goals.

Content 99
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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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The Industry Standards That Could Kill Robocalls for Good

Associations Now

Telecom industry groups have stepped up their efforts to stop robocalls by developing call verification and blocking standards. But the head of a new technical group warns that many details remain to be worked out before you can kiss robocalls goodbye. Getting lots of calls from sketchy marketers and outright scammers lately? Thanks to a new industry standard, the stream of robocalls may soon let up.

Industry 103
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19 Last-Minute Ideas for Employee Appreciation Day

GrowthZone

Tweet. Yikes! It’s important. And you meant to do something, but somehow Employee Appreciation Day ( March 1, 2019) snuck up on you. No worries. We have 19 excellent ideas for meaningful employee appreciation that can be put together quickly. Serve breakfast. Video game day. Gift cards. Ice cream sundaes. Healthy lunch at the office. Thoughtful, handwritten thank you note.

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Increase Happiness at Work

Smooth The Path

There’s a link between high-performing staff and happiness at work. Happy staff contribute more, share creative ideas, and tend to be friendly with members. Here’s how to boost happiness in your offices. Discover your association’s why. How is your association saving the world? Generally, we spend more time focusing on our whats than the why.

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How to Leverage Mobility Strategies for Member Engagement

Association Adviser

The future of technology is definitely mobile-driven. According to recent statistics , desktops now account for only 29 percent of digital minutes, rest of the share is mobile devices like smartphones and tablets. A mobility strategy thus becomes crucial for harnessing member engagement for your association. Engaged members directly translate into increased member retention as well as an increase in new members.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

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Working Across Generations to Encourage Innovation

Associations Now

As the American Speech-Language-Hearing Association set out to tailor its offerings to a growing population of younger members, it realized it also needed to look inward at how its staff functioned across generations and how they could work better together. The American Speech-Language-Hearing Association wanted to appeal to broader segments of its membership, including young professionals, so it began to ask what their needs are and what processes they had to change internally to match that.

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Employee Termination – A How-To for Associations

GrowthZone

Tweet. When it is time for employee termination, protect your association against data theft with these tips. No one likes to be part of an involuntary separation, but sometimes, when there’s a bad egg, it’s the best thing for your organization. It’s crucial to be prepared when it happens, because security will likely not be top of mind during this emotionally-charged time.

How To 97
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How Do We Bring Advocacy Into the 21st Century?

Association Success

Hint: it’s about engaging people beyond your membership. In an age of hyper-transformation fueled by advances in technology , the association industry’s advocacy efforts must evolve past merely “mobilizing members” to amassing an expanded base of supporters to advance our legislative goals. This evolution requires both a shift in thinking and a recognition that technology provides a platform for value creation.

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Increasing Engagement with a Member Portal

Membersuite

Members seek engagement that serves their needs and interests—and their schedule and budget. Read the post to learn how to leverage a member portal to make it easy for members to find opportunities for engagement and make your association a habit.

How To 72
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Measuring the ROI of Enterprise Learning for Customers, Partners, and Professionals

Prove the ROI of Learning Struggling to measure the business impact of learning initiatives? Try our three-pillar approach to show the true value of learning, backed by stories from real businesses like yours. Make 2024 the year of ROI!

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Lessons From a Behind-the-Scenes Look at the World’s Biggest Events

Associations Now

The Netflix documentary series 7 Days Out takes viewers behind the scenes in the week leading up to some of the world’s most famous events. If you don’t think you have something in common with the planners charged with bringing a spacecraft back to Earth, think again. While Netflix and Hulu’s documentaries about the massive failure of Fyre Festival have been garnering a lot of attention since their release last month, another event-planning documentary series from Netflix has caught my eye as of

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Do You Need a Member Engagement Strategy?

Smooth The Path

Arlene is a very engaged association member. She faithfully renews every year. She attended the annual conference every year for the past seven years. She reads many of the publications and newsletters. She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry.

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Why Your Association Needs Social Media

Association Adviser

There is a shift in consumer behavior towards online buying, and associations need to adapt in order to stay competitive. There are many reasons why your association needs social media, but perhaps the biggest is member engagement. Members want to feel more actively engaged with the associations they are part of. Social media also helps with: Thought leadership.

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Configure versus Customize: Which option is best for your association management software?

Nimble AMS

Association management software (AMS) systems typically include out-of-the-box functionality to support most of the organization’s basic processes. But what do you do when your association has a unique need that can’t be addressed through basic setup? That’s when the architecture of the AMS system becomes important: Is it configurable or is it customizable ?

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Here’s a Powerful Marketing Tool Designed for Associations

Show the Benefits of Membership to Your Toughest Prospects. Download this FREE infographic from GrowthZone AMS, Why Join an Association, and start using it as your go-to recruitment and retention marketing tool. Post it on your website. Use it in sales presentations. Or use it as inspiration to create your own version. Infographics have power. They're a quick read.