Wild Apricot

JANUARY 30, 2015

'Looking to continue your non-profit education? We''ve got you covered. Take a look at the 19 free webinars that are available this February.

Education 295

Education 295

Aaron Wolowiec

JANUARY 27, 2015

'This month’s guest post is by Courtenay Allen, a marketing specialist at Attend.com , which produces event management software. It was originally posted on the attend.com blog. Courtenay Allen, marketing specialist for Attend.com. You’ve set your event goals and planned every detail, but how do you know if you’ve been successful? The word “metrics” gets tossed around everywhere, but it’s more than just a buzzword – it’s a necessity.

Social Media 170

Social Media Survey Cost Revenue 170

Optimist Consulting

JANUARY 28, 2015

'A rebrand for a membership organisation can be an important part of a new strategic direction. It can revitalise the organisation and engage members and potential members. However, it can also raise questions in members’ minds – ‘What did that cost?’ and ‘Why do we need that?’, so it was good to see how the CIPD (Chartered Institute of Personnel and Development) approached it recently.

Communications 160

Communications Cost Marketing Process 160

YourMembership

JANUARY 28, 2015

Last week we kicked off our second season of YM’s monthly CAE Thought Leadership Webinar Series , with Shelly Alcorn, CAE presenting Fads, Trends and Signals: Three Keys to Successful Innovation for Associations. Shelly shared her ideas on tips and strategies to help associations take advantage of new technology and management techniques while avoiding the pitfalls of wasting time and resources stuck on the bleeding edge of costly and unproven products and services.

Survey 150

Survey Technology Review Cost 150

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Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

Member Engagement

Wild Apricot

JANUARY 27, 2015

'Turn your “business-as-usual” meetings into “breakthrough” events! Here are the details on our upcoming webinar with Jeff Hurt.

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Optimist Consulting

JANUARY 28, 2015

'I was recently invited to Tweet on behalf of the Trade Association Forum at their Best Practice Exchange which showcased some of the winners from their annual awards earlier in the year. During the day I saw a presentation by Dave Campbell, Marketing & Training Manager at the British Woodworking Federation. He presented his ‘Three-point plan to membership success’ which resulted in a 28% growth in membership.

Recruiting 143

Recruiting Recruitment Case Study Communications 143

Eric Lanke

JANUARY 26, 2015

'I recently listened to a podcast put out by Seth Kahan (bonus points if you know both what a "podcast" is and who Seth Kahan is) that contained the following anecdote. A consultant, trying to shake an association executive out of his complacency, asks how he would feel if his association spent gobs of time and money developing an unique product for its membership, only to have a for-profit company sweep in, develop, and launch a competing product, at a significantly lower price, for the same au

Industry 109

Industry Innovation Products Price 109

Wild Apricot

JANUARY 29, 2015

'In this month''s Wild Apricot Update, you''ll find details on: our 2015 Product Roadmap, new responsive themes, our Membership Knowledge Hub and community building plans.

Resources 225

Resources Products 225

Jamie Notter

JANUARY 27, 2015

'Maddie and I worked with a client last week on the topic of member engagement, and one of the insights that was particularly useful to this group was the idea that engagement is a two-way street. When we think about engagement–which could mean customers, members, or even employees–we very often think of it in one-way terms. Like THEY engage with US.

Newsletter 130

Newsletter Member Engagement Leadership Resources 130

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Strategy

Optimist Consulting

JANUARY 28, 2015

'Engaging potential members so they can find out about your organisation’s benefits is often a challenge. Once these potential members are engaged and know about the benefits many will go on to join, but how can you engage them initially? I recently joined a webinar organised by fairly new professional body the Institute of Corporate Responsibility and Sustainability (ICRS) which was designed to tell potential members all about the benefits of the organisation.

Recruiting 100

Recruiting Recruitment Communications Industry 100

Associations Now

JANUARY 28, 2015

'By virtue of their position, association board members can be key players in member engagement and recruitment efforts. Our topic today is a year in the making. In a post here last February, I posed a question: “ What do you tell your board about membership? ” Several readers posted interesting comments, so we decided it was a topic worth exploring more deeply for the next Volunteer Leadership Issue of Associations Now , due out next week.

San Antonio 87

San Antonio Recruiting Recruitment New Jersey 87

Velvet Chainsaw

JANUARY 28, 2015

'As conference organizers, we need to learn about the power of experience. Well, we already know about experiences. We have them all the time. We’ve had experiences with our families and friends. We’ve had experiences with work. We’ve had school experiences. We’ve had experiences with institutions and organizations. We’ve had vacation experiences. Terrible, Horrible, No Good Bad Thinking About Experiences Unfortunately, we’ve made some very faulty assumptions from our own experiences.

Conference 80

Conference Library Committee Process 80

Jamie Notter

JANUARY 26, 2015

'The launch date for our new book is rapidly approaching! And as part of the launch, we are offering some special deals for organizations that are interested in bulk orders. We have produced a PDF flyer describing the different packages in detail , but basically if you want to order 100, 250, 0r 400 books, we’ll throw in a webinar and various speaking and consulting offers, depending on the package.

Leadership 99

Leadership Organization 99

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Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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Association Advocacy Chick

JANUARY 27, 2015

'The Center for Public Integrity recently reported on how some trade associations were turning to public relations and advertising instead of lobbying to influence legislators. They point to the lack of disclosure rules and expansive outreach as factors in this shift. While these groups still spent money on lobbying, public relations and communications are receiving more resources and attention.

Communications 75

Communications Resources Report Strategy 75

Associations Now

JANUARY 26, 2015

'Association leaders can find plenty of excuses to stick with the safe and familiar. Holly Duckworth, CAE, has a few ideas on how to shake things up. “Expanded threats are attacking the core of why, how, and what associations are founded to do,” writes Holly Duckworth, CMP, CAE, in her new book, Ctrl+Alt+Believe: Reboot Your Association for Success.

How To 87

How To Project Guidelines Leadership 87

Velvet Chainsaw

JANUARY 27, 2015

'The sound of a great conference is not the thunderous applause following an inspiring speaker. It is the creaking of our mind’s doors and windows opening to fresh vistas and perspectives. It’s the low hum of people talking to one another in pairs about their insights, thoughts, reflections, concerns and opportunities around short chunked critical content.

Conference 74

Conference Committee Products Tips 74

Mizz Information

JANUARY 29, 2015

'Last week, I started a post that I thought was going to be about how to use Windows on a Chromebook (notice the title on the post) but turned out to be just sort of a ramble about blogging and blog burnout and a post I figured nobody would read. Then friend Deirdre Reid left a comment that I have to say really warmed my heart. The thought that my rants and ramblings would inspire anyone--let alone someone who I admire not only as a great writer but as a person--surprised me and thawed my blog b

Team 68

Team Content Marketing How To 68

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Survey

SCD Group

JANUARY 25, 2015

'Passion drives success. Passion grows associations. Passion permeates throughout the organization especially one that is “clicking on all cylinders.” This showed in Ohio State’s drive for the national championship in college football and was evident in Saturday’s celebration which drew more than 50,000 people to Ohio Stadium on a cold Saturday morning.

Ohio 68

Ohio Leadership Association Management Products 68

Associations Now

JANUARY 29, 2015

'Should you ever find yourself in a situation that calls for unscripted speaking, take some tips from executive speaking coach Anett Grant, who shared some secrets of the trade to help master the art of impromptu speech. Speaking “off the cuff” has its benefits. For one, extemporaneous speech can humanize a speaker by making him or her seem less robotic or scripted.

Tips 87

Tips Minnesota Tools Report 87

Membership Marketing

JANUARY 26, 2015

'In simple terms, a prospective member goes through a four step buying process and ideally each step of the join process is anticipated and supported by the destination association. The prospective member join process begins when a prospect says, “I have a problem.” The prospect may need some piece of information or some specific training to learn a new skill or maintain a license.

Process 65

Process Cost Marketing Industry 65

Mizz Information

JANUARY 28, 2015

'My husband excitedly forwarded this article to me this morning, exclaiming "a career track for you!" He''s referring to the fact that I''ve always said--and continue to say--that I intend to somehow keep moving up the career and salary ladder but that I have no desire to manage people. Ever. He, and others, have always contended that it''s not possible--that anyone who''s ambitious and expects to move ahead in both title and salary needs to be prepared for the eventuality that doing so is inext

Course 65

Course Cost Organization 65

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

Analysis

SCD Group

JANUARY 29, 2015

'Approaching Super Bowl Sunday, the media has been focused on “deflate-gate”. the unfolding story about how 11 of 12 New England Patriot footballs had air pressure below the league rules. The Patriots quickly held news conferences from their head coach and then from their future Hall of Fame quarterback. Both claimed no knowledge of the deflated balls or how it might have happened.

Indianapolis 64

Indianapolis Certificate Team Communications 64

Associations Now

JANUARY 26, 2015

'In new guidance, the American Nurses Association recommends limiting the number of hours the average nurse works to reduce the risk of mistakes that can endanger patients’ lives. The dangers of fatigue in various industries got a lot of fresh attention in 2014, particularly after the late-night crash that nearly took the life of comedic actor Tracy Morgan.

Survey 86

Survey Maine Strategy System 86

Beth Kanter

JANUARY 28, 2015

'Many nonprofit fundraisers know about and have specific strategies to reach, cultivate, and solicit baby boom donors, Gen X donors, and Gen Y donors. But look out, get ready to reach out to Gen Z donors , sometimes called “ PhilanthroTeens ” or “ PhilanthroKids.”. These potential donors are teens (and pre-teens) with a passion for social change and who grew up not knowing what it was like to not to have a cell phone or be connected to Facebook.

Mooc 58

Mooc Examples Strategy Education 58

Plexus Consulting

JANUARY 24, 2015

'By Steven M. Worth, President at Plexus Consulting Group, LLC Those who want to get ahead in their careers would be wise to take note that a recent survey showed that a challenging and satisfying work environment — or the lack thereof — was the primary reason why a someone joined or left an employer. These findings are significant because turnover rates continue to be high.

Survey 43

Survey Marketing 43

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

Review