Sat.Sep 29, 2012 - Fri.Oct 05, 2012

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Big Data, Acres of Diamonds and more

Wild Apricot

Here are some of the fresh links we've bookmarked on Apricot Jam this week: Big Data Without Defining Success First is a Big Mistake; Finding Your Organization's Acres of Diamonds and 8 Principles for Writing a Nonprofit Press Release.

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A Beginners Guide to Video for Associations

YourMembership

Categories: Member Engagement + Retention , Social Media and Business Trends Tags: associations , member community , video At a recent conference I attended a statistic was presented — 67% of marketers who use video outsource it. I assume part of that is due to the cost of equipment and partly due to lack of confidence in being able to do it themselves.

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Friday Top 5

Thanks For Playing

I have my first (totally unintentional) coaching client! No, I'm not really planning to make this a major part of my service lines, but someone I know could use some periodic advice and is able to pay for it (woot!), so there you have it. We had our first meeting this week, and, being the generally pretty generous person I am, I thought I'd share some of the tips I shared with him with you.

Products 174
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Reads of the Week: October 5, 2012

Reid All About it

I’ve fallen in love with poetry! You knew it would happen eventually. Yes, I had a dalliance with Yeats when I was much younger – it was during my romantic Irish phase – but we drifted apart. Thanks to a modern poetry class I’m taking at Coursera – an online educational platform – I’m spending time with Emily, Walt, William, Gertrude, Alan, and many more.

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How to Increase Membership Renewal

Dive deep into essential elements that drive member retention. Learn why members may hesitate to renew. Discover actionable techniques to encourage their return and foster lasting engagement. Uncover reasons members choose not to renew. Learn effective tactics to elevate member engagement and communication. Explore methods to encourage member renewal and active participation in your association Download now to take charge of your membership retention strategy!

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Everything You Always Wanted To Know About Membership

Wild Apricot

Here are the key highlights from our recent Membership Knowledge Hub survey - offering direction for resources we'll add to the Hub in the coming year.

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Small-Staff Association Event October 16

Thanks For Playing

I'm excited that I'll be one of several speakers at the FREE small-staff association day hosted by Events By Design, Tuesday, October 16, in Alexandria, VA. I'll be speaking about membership marketing on a shoe-string budget and joining a group that includes : Shira Harrington (Purposeful Hire, Inc.) on bridging generation gaps in the workplace David Kushner, CAE (Kushner Companies, LLC) on personal leadership Vinnu Kudva (Events by Design) on new event revenue streams Laura Skoff, CAE (Team Dyn

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Advice from the front line: Social technology, engagement and events

Aaron Wolowiec

I was recently asked by Maddie Grant of SocialFish to answer a handful of questions about social learning. One, in particular, caught my attention. I’m including here both the question and my response. I’d love to see how many people are willing to add their advice (and life experiences) to this post. What advice do you have for someone trying to incorporate social technology and engagement into: - the formal online learning programs they manage?

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Getting Retirees Involved in Volunteering

Wild Apricot

In this guest post, Erin Palmer explains how to find and motivate retirees as volunteers.

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Putting the Law of Reciprocity to Work for Your Organization – Friday Fix

YourMembership

Categories: Member Engagement + Retention Tags: frank kenny , Friday Fix , law of reciprocity , member retention , social media , social media strategy , the 7 secret laws of society I recently read a great book by Frank Kenny entitled The 7 Secret Laws of Society. Some of the concepts you may recognize (like Maslow’s Hierarchy of Needs) but Frank frames them in context for Chambers of Commerce and their use of social media.

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How to Create a Winning Event Marketing Strategy

Events hold the power to create lasting impressions and meaningful connections. They are not only occasions for celebration but also valuable marketing opportunities. Event marketing has become an essential component of successful business strategies, enabling organizations to engage with their target audience and create memorable experiences. However, behind every successful event lies a well-thought-out marketing strategy.

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Always the Last to Know: How America Gives

Thanks For Playing

How America Gives is a free resource that spotlights giving statistics across a variety of income levels and allows users to compare and share data about charitable contributions. You can access it at the Chronicle of Philanthropy website , where they also offer a free summary report that includes rankings and analysis.

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One Foot In Front of The Other

KiKi L'Italien's Acronym Soup

I've lost six pounds. After allowing the excuses to pile up (stress, knee injury, time, motherhood, travel), I joined Weight Watchers with a good friend of mine and started following the plan and I've lost six pounds over the last two weeks. Just like blog posts or any kind of work we do, following the plan and putting one foot in front of the other is what leads to success.

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Member Engagement Solution #6: Provide Structure, But Not Too Much

Eric Lanke

image source I've mentioned previously that I'm leading another innovation effort for WSAE, something we're calling an Innovation Circle. Ours is focused on member engagement, and you can get an overview of what it is and what we're trying to achieve with it here. I've previously posted on some of the member engagement issues people in the Circle are wrestling with.

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Association Management - FIX IT

Association Subculture

"It's really very simple Seth. Step One - Fix, Step Two - It, Step Three - FIX IT! Repeat steps one through three until it's all FIXED!". Some of my all time favorite skits on Saturday Night Live involved this character - "Oscar Rogers" - that debuted during the financial crisis of 2008. Here is the link if you can't see the embedded video. The one I've embedded here was the second one they did.

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The Ultimate Guide to Monetizing Customer Learning

Every decision that goes into your learning monetization strategy matters for your organization’s bottom line. Our research has shown a clear correlation between high program maturity (and ROI!) and choosing the right monetization strategy. This eBook contains clear, actionable ways to approach packaging and pricing models that will help your association grow revenue, improve profitability, and drive expansion into new markets.

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What I'm Reading

Thanks For Playing

Write better web copy. Bye-bye Acronym , hello Associations Now blogs. Skill beats passion every time. Does your site render properly on mobile devices? If not, 60% of people will leave. The importance of character-based leadership (not terribly well-written, but the author makes some important points). 10 TED talks to inspire you (wish they'd actually LINKED TO the talks in the post).

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Social Media and Disaster: Hospitals On Facebook

KiKi L'Italien's Acronym Soup

It was the scariest day of my life. I was settled in on the couch with my husband and daughter enjoying our Sunday evening when my phone rang. Giving it a quick look, I saw it was my cousin Sarah calling from Texas. I'd never in all my 30+ years received a call from her. Something must be wrong. "Hello?". "Hi, KiKi? It's your cousin Sarah.you need to turn on the Weather Channel right now.

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My Mumpreneur UK Conference slides

Optimist Consulting

I was invited to deliver a seminar at the Mumpreneur UK Conference today. I talked about How to create a marvellous marketing plan. I hope all the delegates found it useful. I said I would share my slides from the event, so here they Optimist Consulting Mumpreneur Conference 30 Sept 2012 FINAL. Do get in touch if you have any questions or comments.

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A New Member Welcome that Welcomes

Mariner

October 5, 2012. I broke down and did it. The “straw” was the question from the hotelier asking if I was a member and eligible therefore for the discount. This was the second time in one day that membership was worth money in my pocket. I broke down and did it. The “straw” was the question from the hotelier asking if I was a member and eligible therefore for the discount.

Discount 100
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2024 Association Survey Results Report

2024 Association Survey Results Report For the 10th year, association professionals across the U.S. and Canada provided a look at the inner workings of their organizations when they replied to GrowthZone’s annual survey. Read the 2024 survey results report to see how your association compares: Top Challenges Retention Rates Non-Renewal Reasons Automatic Renewals Reinstatement Strategies Member Engagement Changes & Strategies Why Members Join Non-Dues Revenue Sources Dues Increases, and more

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Social Media Around the World 2012

Thanks For Playing

What's new in social media? Funny you should ask. InSites Consulting recently posted a fantastic deck to Slideshare addressing just this: Social Media around the World 2012 (by InSites Consulting) from InSites Consulting The deck is pretty long. It starts with the five "big conclusions" they reached from their research in the first 30 slides. The rest is all sorts of interesting facts and figures about the way people behave in different countries, the different platforms, emerging markets, peopl

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SJA Golf Tournament

Association Navigator

Playing a round of golf on a beautiful Monday is a treat. Thank you to Trish and Craig Maloney for organizing another successful St. John Academy Golf Tournament; the final numbers aren’t in yet but the outing is expected to raise more than $10,000 for sports uniforms and equipment at the McLean school! Yesterday was a perfect day for the tournament at Raspberry Falls near Leesburg, Virginia.

Virginia 100
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Learning Requires Time

Jamie Notter

Do you value learning? Or is it really just the “idea” of learning something new that is valued? This was an interesting question posed by Cameron Norman in a blog post about how “serious” we are about learning. Many of us certainly say we love learning, but when we go to that conference, do we really seek out opportunities to get access to truly new material that we can apply and test back in our work environments, or do we stick with the content that’s already fam

System 99
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The Link Between Volunteering & Leadership

Mariner

October 2, 2012. Among Mariner's unifying principals is a dedication to volunteering and to volunteers. In fact our basic business model is designed around the goal of supporting volunteers in their roles as chapter and community leaders. As part of our dedication, we host the Association Volunteers Facebook page and collect the stories of association volunteers in an effort to share their dedication and spread the word.

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The Retention Ripple Effect: Nonprofit Staff and Donor Dynamics

Speaker: Andrew Olsen, CFRE - EVP, Fundraising Solutions at DickersonBakker | Kat Landa, CFRE, CSD - SVP, Talent Solutions at DickersonBakker

Across the nonprofit sector, organizations invest heavily in donor retention efforts, yet the struggle of cultivating lasting relationships remains. While attracting new donors is crucial, the lack of repeat donors poses significant financial risks. Through a comprehensive analysis of industry data, experts argue that there is a direct correlation between donor burnout, donor retention, and the talent retention crisis.

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Crossing the Finish Line

Idea Architects

I recently had a conversation with a colleague about to run her first marathon. She told me that this particular race invites you to have someone meet you at the 20-mile marker and join you for the final six miles. Genius. Race organizers understand that even seasoned runners hit a physical and mental wall around 20 miles (I know mine would come much sooner) and have implemented a strategy to help people get across the finish line.

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Speakers Required To Promote Your Conference In Social Media Must Follow FTC Endorsement Guidelines

Velvet Chainsaw

We’ve come a long way, baby! ~ Loretta Lynn. The times they are a-changing. ~ Bob Dylan. The catch-phrases are abundant that our world and work continues to evolve. The Ever-Evolving Conference Speaker Contract. Nowhere is this evolution more evident than some conference speaker contracts. I have personally seen a change in some conference speaker agreements that I sign.

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Like Big Data? Prepare Your Organization

Jamie Notter

There is a fairly straightforward post on the HBR blog about putting big data to use. The article provides guidelines to companies who recognize the potential of big data, but aren’t sure where to start. It provides guidance on what kinds of opportunities to pursue and how to make sure you get access to the data you need. But I particularly like the fourth of their four suggestions: 4.

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Stronger by Association: Battle for Relevance: How Twitter, Harvard.

AMR Management Services

Pages. HOME. CONTRIBUTORS. AMR MANAGEMENT SERVICES. Tuesday, October 2, 2012. Battle for Relevance: How Twitter, Harvard Business Review and the U.S. Army Impact Associations (Part 2 of 2). by Brian Reuwee -- Adapted from a presentation at 2012 ASAE Annual Conference. Battle for Relevance: Learning from the Business World by Brian Reuwee and Brian Riggs.

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SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!