The One Thing You Need to do to Attract Millennials
MAY 22, 2013
Categories: Member Engagement + Retention Tags: millennials TIME Magazine published a recent article entitled The Me Me Me Generation. The subhead read “Millennials are lazy, entitled narcissists who still live with their parents.” ” The secondary subhead read “Why they’ll save us all.” People [.] ( Read more. ) Member Engagement + Retention millennials
What to Do When the Leaders Don’t “Get It”
MAY 8, 2013
I delivered a webinar with Brad Palmer of Jostle yesterday titled “Transforming Your Workplace Culture from Toxic to Humanized.” ” It was a great event, with 140 people viewing and listening online, many of whom had GREAT questions. It’s the first webinar I’ve been a part of where we ran out of time to answer the audience questions. They’re clueless. Leave.
Membership IS the Value of Membership!
FEBRUARY 1, 2013
So, I was one of the lucky ones who got to see Dave Grohl's new documentary " Sound City " last night at the Crest in Sacramento (and yay +Sandra Giarde was with me, Mark and Molly). And I CANNOT stop thinking about it. Dave expertly tells the story of the Sound City studio in Los Angeles that saw the birth of iconic album after iconic album. To create songs and moments that will endure. It's Mark.
7 Deadly Sins of Professional Association Training Programs
OCTOBER 30, 2013
The world is filled with bad training programs. I see them all the time in my inbox. Many association training programs are just, “let’s put a smart guy in the room and let him tell folks what to do.” That’s not training. That’s an ego trip you’re inviting members to attend. They’re not timely. The worst trainings appear to be taking place at the time that makes sense for the organizers.
On the go with your members: The case for responsive web design for your association website
JANUARY 27, 2013
Mobile and tablet computer sales are expected to surpass sales for desktop and laptop computers in 2013. So why are you still designing your association website for only the desktop experience? Today’s devices include a plethora of mobile devices with varying screen resolutions and just as many tablets with their own specs. This is why the concept of Responsive Web Design (RWD) is so important.
The IoD loses a third of its membership – will its new strategy help reverse the situation?
JUNE 12, 2013
I saw this article in the Evening Standard yesterday about the Institute of Directors plans to reverse its declining membership. It has lost a third of its membership since 2006, which is depressing for any membership organisation to admit. Obviously the current economic climate doesn’t help an organisation like the IoD when its main membership audience is business people. I would agree.
Do You Know How to Be A Member?
OCTOBER 29, 2013
You just got a new member! Hopefully, she’ll acclimate and find her place and stay with you forever. Wait: “hopefully”? We can do better than that. Here’s the question you need to ask yourself: does your new member know how to be a member of your organization? Of course not, right? She’s new. Now you need to help her learn how to make the most of that investment.
The X, Y and Z of membership
JULY 30, 2013
Sarah Sladek, founder of XYZ University. We’re in the middle of a generational alphabet soup, a “perfect storm” as Sarah Sladek, founder of consulting company XYZ University , calls it. You’ve probably heard of Generation X and Generation Y , but what about Generation Z ? As a Gen Xer, I’ve grown up listening to how our generation craves economic diversity and demands social justice. So now what?
Using an Editorial Calendar to Build an Audience
MAY 29, 2013
Categories: Social Media and Business Trends Tags: content , content marketing , yourmembership.com Getting someone to become a member — whether it’s an elementary school secret society or an industry association – is simple. Exclusivity. Give them something they can’t get elsewhere, that they can’t live without. That’s the secret sauce plan of membership.
The Increasing Importance of Internal Collaboration
MARCH 19, 2013
A few weeks ago I wrote about a “ window of opportunity ” that organizational leaders have now. In short, “social business” (integrating social tools and principles into the way you lead and manage organizations) is not fully here yet, but it’s coming, so now is the time to get set up. Friction there slows everything down. But tools alone can’t fix this.
Announcing Association Summer Jam 2013
FEBRUARY 28, 2013
So hey all you Association Subculture blog readers.in the immortal words of Jeff Spicoli - hey bud, let's party ! On Saturday, June 15th some friends and I are starting the Association Summer Jam and here is how it works (it's TOTALLY simple) -. We'd like to find ten party hosts to throw a bash at their house on June 15, 2013. Then we log back off of Google and get back to drinkin'. membership
Actors in the Play
JANUARY 21, 2013
image source I keep finding myself in discussions about the role of committees in association governance and management. Some folks think all committees must report to the Board. That is their natural home, they say. They're made up of volunteer members, after all. Who better to supervise them but the volunteers they and their peers have elected to leadership? They were on one side of the chart.
7 Secrets of a Master Digital Story Teller
AUGUST 21, 2013
Today''s guest post is written by Susan Young, CEO at Get In Front Communications. Connect with Susan on Twitter at @sueyoungmedia or by email. You may have noticed that digital storytelling is making headlines. Brand Journalism enables your organization to craft and convey its own story in an engaging way that we’ve never experienced before. These days, it’s called ‘conversation’. The Next Steps.
Association Finance: How Much Cash Should You Have in Reserve?
JULY 29, 2013
I’m not quite old enough to have seen the television commercials for Fletcher’s Castoria children’s laxative when they aired in the ‘60s. They carried the memorable tag line “Better than Prunes.” The commercials asserted that Fletcher’s Castoria was better than prunes because Fletcher’s removed the guesswork: “are three prunes enough, are six too many?”. Among Virtual, Inc.’s It’s six prunes.
How to Improve Your Facebook Page SEO
FEBRUARY 13, 2013
Facebook’s new Graph Search is very different from Google search. With Graph Search, you can combine keyword searches with friends who’ve shared content on Facebook related to that search. Google has been indexing Facebook Pages for quite some time now , so Facebook Page SEO (search engine optimization) isn’t anything new. Tweak Your Page Category. Tweak Your Page Sub-categories.
The Job Of A Speaker Must Drastically Change For Successful Conferences Today
NOVEMBER 5, 2013
Today’s audiences expect more from a speaker than the traditional lecture. They want to be inspired, motivated, entertained and learn relevant take aways that they can apply immediately. They are not satisfied with sitting passively listening to monologues and panel platitudes. They want to actively participate in an education session. The End Of A Speaker-Expert Era. We now know differently.
Top 10 Spreadsheet Secrets From A Nonprofit Data Nerd
Beth Kanter's Blog
APRIL 3, 2013
Note from Beth: I made a personal goal for myself to get past my dislike of spreadsheets and become more fluent. First I had to “ Stop Fearing the Spreadsheet ” and then started to interview nonprofit data nerds about their Excel secrets. Why get good at Excel? Enjoy. Top 10 Secrets of Excel Data Nerds. By Ann Emery. I read Beth’s post, Help! You’ll be a data nerd in no time!
Data for Good – from the Nonprofit Blog Carnival
Wild Apricot Blog
JUNE 27, 2013
Here''s the June Nonprofit Blog Carnival round-up on "Data for Good". Great advice and tips on measurement and data analysis for non-profits. data nonprofit blog carnival
The Future of Learning, According to Millennials
JUNE 21, 2013
A new study of U.S. college students asked them what they think education will look like in the years to come. What they had to say could affect your association’s meetings and education strategy when it comes to attracting these next-generation attendees. Yeah, we know, we know: More and more is happening online. A new study of 1,345 U.S. Please share in the comments.
Three Steps to Successful New Member Onboarding
OCTOBER 17, 2013
Member onboarding — what’s your organization’s program look like? What happens when a new member joins? Do they receive an outdated form letter with a brochure? Or worse yet, perhaps they aren’t notified at all besides a receipt from their initial dues payment. Your member onboarding program sets the tone for the member’s (future) relationship [.] ( Read more. )
The Connection between Strategy and Operations
JULY 11, 2013
In Monday’s post I talked about Rita Gunther McGrath’s HBR article on Transient Advantage. She suggests that in today’s fast-paced, ever-changing world, companies should not be looking for a sustained competitive advantage, but should instead be developing a portfolio of transient advantages that will bring them success moving forward. Build strong relationships and networks.
You Might Be An Association Professional.
SEPTEMBER 4, 2013
Just for fun today.couldn''t help myself. If you offer your husband a cup of tea and you ask him if he''d like lemon or constant contact.you might be an association professional. If you find yourself running a SWOT analysis on someone you just started dating.you might be an association professional. If you find yourself discussing the "policy" regarding borrowing the car on Friday night with your teenager.you might be an association professional. If you refer to leaving for vacation as "load out".you you might be an association professional. you might be an association professional.
CEO Checklist for Membership Sales
JUNE 20, 2013
A CEO "checklist" can evaluate your business development scenarios. Fire these questions to your sales team about the top 5 member prospects. What was the frequency of the last three communications?Was Was the dialogue about the prospect''s need or your menu of benefits? Review the notes, letter, email.Do you have email, phone (don''t forget mobile) and a second contact person for prospect? Which member is a perfect referral for the prospect? A review of these specifics offers a quick evaluation (less than 5 minutes for each prospect) on how qualitative and deep your sales process might be.
Skills of the Modern Association Website Manager
OCTOBER 28, 2013
Webmaster - a person responsible for the creation or maintenance of a Web site especially for a company or organization. Merriam-Webster. Once upon a time, there was only one person in an association who could publish pages on the association’s website. The Webmaster who spoke a strange language called HTML and maybe even CSS, IP, FTP, IIS, DNS, and the dreaded SSL. A lot has changed.
Five Tips to Write Better
SEPTEMBER 3, 2013
I write a lot. Obviously, reading this, you know about the Spark blog (which started in 2008, long before Spark was even a twinkle in my eye, as the independent association blog Thanks for Playing ). I also write whitepapers. And for other association industry publications. And I write a food blog. And I’m just kicking off my 9th consecutive season blogging about the NFL. How does it happen?
Actionable Data is Better than Big Data (And Learning Trumps Both)
FEBRUARY 27, 2013
At last year’s ASAE Technology Conference there was a lot of discussion of “big data.” ” I remember at the time that Elizabeth Engel was overheard on Twitter saying something to the effect of “Before associations get too into big data, they might want to get their arms around the little data they already have.” ” Well said. I think learning is the hardest.
The Function Of Content Changes In Revolutionary Conferences
OCTOBER 18, 2013
Conference organizers strong commitment to content actually blocks the path to more attendee-focused and learner-centric conference experiences. This focus on content as the core of the conference creates a barrier that obstructs presenters. Most speakers freely acknowledge that the need to cover content strongly influences, and often dictates, their presentation decisions. Covering Content.
7- Step Non-Profit Plan to Attract and Keep Corporate Partners
Beth Kanter's Blog
SEPTEMBER 16, 2013
Note from Beth: I’ve known Simon Mainwaring for several years and have been a big fan of his social good work with corporations. He is one of the best teachers to learn howto use brand storytelling and social media to build your organization’s reputation, donor community, and social impact. He is offering a seminar (visit www.WeFirst13.com for details). Conferences Guest Post
Member Engagement and Association Building Blocks
JUNE 10, 2013
image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. Go check them out! They don''t want to assume a traditional committee leadership role. How do I know this? Because I’ve been one of these members.
Three Tools for Recycling Past Presentations for Content Marketing
The Big Picture
NOVEMBER 14, 2013
Her Spin Sucks email newsletter is one of my favorite reads each week, so when Gini Dietrich sent out an invite for a free webinar on the future of content marketing, how could I resist? I signed right up! And then, of course, now have a meeting that was scheduled at the same time that I must attend and can''t go.). Here''s a good example. You could tell my topic was collaboration.
Why Your Buzzing Social Community Could Be Killing Your Association
SEPTEMBER 19, 2013
As member-based organizations you may have spent months, or even years, growing your public, online community on Facebook, LinkedIn or any number of other sites. I’m sure you’ve tended to it and stoked conversation like any good online community manager would, but did it ever occur to you that you could be killing any real [.] ( Read more. )
It’s Good to Be Unsettled
MAY 31, 2013
I facilitated an all-day strategy session with a Board of Directors yesterday, and the group did very well in clarifying its strategic choices. At the end, one of the participants said he was feeling a little “unsettled” by the conversation. I think this is a common–and important–feeling you get when you push through to clarity. Settled means no agility. That’s normal.
Announcing New Educational Partnership with CalSAE - IDEAL
JUNE 11, 2013
Let me take your picture, add it to the mixture, there it is I got you now. Really nothin'' to it, anyone can do it, it''s easy and we all know how. Now begins the changin'', mental rearrangin'', nothin''s really where its at.can you picture that? - Dr. Teeth and the Electric Mayhem, The Muppet Movie. Mental rearrangin'' is the name of the game. Easy right? Sessions are bi-monthly. Join us!
A Letter to Executives - From an Extraordinary Assistant, Erin Glaser
MAY 7, 2013
As many top level executives know, having a good assistant can make the difference between time well spent and a day wasted on busy work. Having an effective relationship with your assistant is key to improving your own efficiency and the quality of your work. The following are three areas that are vital to creating an ideal relationship between you and your assistant