Why Building Community Online is Important When Attracting and Engaging Millennials
AUGUST 8, 2016
71% of American adults think that millennials are selfish. That’s according to a recent public opinion survey from Reason-Rupe , and it gives valuable insight into how society views one of the largest generations in history. People look at millennials on their smartphones and tablets and say they’re focused on themselves, lacking engagement with other people.
What’s love got to do with learning?
NOVEMBER 10, 2016
Everything when connecting with memorable learning experiences. Leading learning is loving learning. I was stumped preparing a brief speech to deliver at a recent association education conference organized by Tagoras, an industry analyst firm guiding organizations in the business of lifelong learning. This conference brings together top education leaders from associations.
Harley Davidson Stumbled Upon Community (And it Saved Them)
DECEMBER 19, 2016
What makes a Harley Davidson motorcycle special? You don’t have to be a motorcycle enthusiast to answer this question - almost anyone can name something. Harley bikes have a distinct sound, look and feel. Even if you’ve never been on one, they’re an iconic part of American culture. But it didn’t used to be that way. Why Buy a Harley? But at the end of the day, what really influences your decision?
The Four Secrets to Making a Big Impression at Your Member Event
NOVEMBER 3, 2016
Our team just wrapped up another PCI Security Standards Council Community Meeting in Edinburgh, Scotland. With hundreds of attendees, scores of speakers and dozens of exhibitors, the meeting—and its counterparts in the US and Asia—have a ton of moving parts. But if I do say so myself, we hit it out of the park on these meetings. Our team does a phenomenal job of making them successful.
JANUARY 22, 2016
With all the talk of "big data," I'm always amazed at the opportunities we squander to work with small data. I was working with a client recently that has a really strong culture. And they've done a fabulous job. Their turnover rate dropped from something like 38% to 17% in a year, and this is in an industry with a fairly high turnover rate in general. That requires data. Not big data.
2016’s New Years Resolutions for Association Websites
JANUARY 4, 2016
It’s time for cookies hit the trash, fresh bodies to swarm the gym and for us all to take a reboot to make ourselves better. But instead of wading through the (temporary) crush of bodies at the gym… let’s make some different resolutions. web governance website strategy Google Analytics content strategy association websites
Positive Association Disruption
MARCH 22, 2016
Can positive association disruption reverse the fortunes for industry professionals and an organization? In a weak economic growth environment, it’s a daunting task. According to the 2016 PWC U.S. CEO Survey concerns “over volatility and over-regulation are rising.” What’s more, Reuters reported that retail sales slipped in a recent report and fourth quarter U.S. economic growth was only 1%.
4 Truths about the Future of Associations
Reid All About it
MARCH 24, 2016
“Innovation” is such a buzzword now that I wouldn’t blame association execs for tuning out when they hear it. But I like Jim Carroll’s slant on it: “Innovation is all about adapting to the future.” Now, that’s something we can work with. Jim Carroll is the opening keynote at the digitalNow conference which will take place in less than a month (April 21-23) in Orlando. The future is incredibly fast.
How to Make Visiting Your Online Community a Habit for Customers or Members
JANUARY 28, 2016
American politician, Frank A. Clark, once said, “A habit is something you can do without thinking, which is why most of us have so many of them.” Nowhere is that more obvious than on the Internet. Most people visit the same sites, do the same things, almost without realizing it. Association Management Social Business Online Community Management
Modernize your association with a mobile responsive website.
NOVEMBER 8, 2016
Attract and engage members with a compelling experience that builds your online brand. While I was working at a medical association last year, we used heat map tools to discover that members were abandoning our website. It didn’t mean our content wasn’t good or they didn’t want to join our association. It meant that our […]. Industry News + Trends Member Engagement + Retention Whitepapers
The Wikipedia Effect: Why People Volunteer
JULY 27, 2016
Wikipedia is one of the best examples of user generated content on a massive scale. Almost the entire site -- one of the most used websites in the world -- is content made by extremely dedicated volunteers. It’ the only way Wikipedia, a non-profit funded by donations, could survive -- they depend on volunteers for their entire existence. But how do they do it? It was a simple study. Engagement
Seven Words Towards Better Presentations
MAY 10, 2016
Most of the movies I go to are pretty good. Same thing for most of the plays I attend. But here’s the cold, hard truth. Most of the business presentations I go to are pretty awful. On one hand, it’s not a surprise. But the reality is that with a little thought and preparation, anyone—and I do mean anyone—can do a lot better. O K , the seven words have a whole bunch of other words around them.
Generalist > Specialist
JANUARY 25, 2016
Been reading (and thinking) about the pros and cons of hiring generalists vs. specialists. Some of what I've read seems aimed at large organizations, much of it arguing for the advantages of generalists over specialists. They don't have to convince me. When it comes to small staff associations like mine, generalists win hands down. Here's just three reasons why. What do you think? Or am I off base?
Engaging members digitally – National Trust’s story
JANUARY 25, 2016
If you’re wondering how to make your organisation’s digital experience more engaging for your members this year, you might want to consider what the National Trust have recently done to enhance and improve their website for potential and existing members. With over half of all their website visits coming from mobile devices, they needed a more responsive, mobile-optimised site for their members.
Are Chapters Worth The Effort: 2016 Chapter Benchmarking Report
AUGUST 13, 2016
According the 2016 Chapter Benchmarking report , associations lean on chapters for member engagement, leadership development, membership. recruitment, marketing/communications and local resources – rating these elements as 'absolutely essential' to 'essential' roles. The rub comes in their ratings on effectiveness in those areas - all of which generated a gap between importance and effectiveness
Making It Real
JANUARY 6, 2016
There are a lot of organizations that start their culture work with core values. While I argue that core values are not enough , I do certainly understand the desire to start with them. Every organization needs some clarity about what is valued. That is definitely at the heart of your culture. Of course, getting clear (as important as that is) is not enough on its own. Culture
How Much Does It Cost to Design An Association Website?
JANUARY 19, 2016
After “ how long will it take ” the other question we most often hear is “how much does a website design project cost?” Well, the short answer is. it depends. Just like building a new house, you can design and build a townhouse, a ranch-style rambler… or a McMansion. It depends on how much “stuff” you have, how many rooms you need and how you plan to use it.
KiKi's Unofficial ASAE Annual 2016 Party List (a.k.a. How to Never Be Alone at #ASAE16)
KiKi L'Italien's Acronym Soup
JULY 28, 2016
Every year, for the past several years, I make it a point to attend the ASAE Annual Conference. This conference is where anyone involved with associations and nonprofits can connect with others working in that space. Because it is the best way to catch up with the "Who's Who" of the association world. To be sure, ASAE Annual promises opportunities in learning and networking. It also promises a ton of parties in all shapes and sizes. The trouble is keeping track of all the parties along with your schedule for work and meetups with other attendees is nearly impossible. Main St.
The growth spurt continues for associations
JULY 12, 2016
What keeps association leaders up at night? According to Marketing General Inc. ’s s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. The good news, though, is that associations continue to grow.
4 Ways Association Executives Can Reduce Staff Stress
JULY 15, 2016
What costs employers $300 billion per year? Workplace stress. According to the American Institute of Stress , workplace stress can cost employers more than $300 billion annually in medical care, turnover, absenteeism, and diminished productivity. Association Management Association Executives Employee Productivity
’Tis the season for product roadmaps.
DECEMBER 6, 2016
Here’s where YourMembership is headed in 2017, and beyond, to drive more member engagement + increase membership for forward-thinking associations. Around this time, everyone is eager to learn what the New Year will bring. YM customers and partners are no different. YourMembership’s Product Roadmap constantly evolves. But, when the rubber hits the road in 2017, […]. YourMembership News
Dynamic Communities Spurs Engagement and Conversation for Microsoft User Groups
OCTOBER 10, 2016
Dynamic Communities, Inc. is the administrative organization behind professional software user groups such as the Dynamics AX User Group (AXUG), the Dynamics GP User Group (GPUG), the Dynamics CRM User Group (CRMUG), the Dynamics NAV User Group (NAVUG), and more. In total, more than 95,000 members participate in Dynamic Communities-managed user groups. The Need to Improve Member Networking. Growth.
‘Tis the Season for Giving
DECEMBER 9, 2016
We’re fortunate at Virtual to be in a position to support many worthy causes in the Boston area. Over the past few years, we’ve given tens of thousands of dollars to charitable causes ranging from the Jimmy Fund, to supporting employees who participate in various charity walks and runs, to volunteering our time at Habitat for Humanity and more. It’s everyone’s favorite meeting of the year. holida
7 Subtle Tools That Help Automate Your Job
APRIL 19, 2016
Automation is a big buzzword these days, and there are reasons to be excited—and scared. But mostly excited. Check out our list of interesting apps that automate your job just enough to make your work life a little bit better. It’s not just 70-year-old women placed inside self-driving Tesla cars freaking out about robots, automation, and artificial intelligence. It saves me a ton of time.
6 top tips for how to talk to your trustees about your communications work
SEPTEMBER 28, 2016
I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Good communications lessens potential risks and strengthens reputation. How do you talk to your trustees about communications and how it can help good governance?
Are Chapters Worth It? Infographic
DECEMBER 5, 2016
This infographic captures the highlights from the 2016 Chapter Benchmarking Study and Report. Where do your chapters compare? Where do your chapters produce value? Are they worth it
Do You Really Know What Drives Your Success?
JANUARY 14, 2016
I've made the point for some time now that your culture should, ideally, be aligned with what drives your success. Lots of companies get lots of attention for how cool they are by having game rooms or beer taps, and that's all fine with me--but it doesn't excuse you from connecting what your culture is to what drives the success of the enterprise. I don't think so. image credit. Culture Strategy
5 Ways to "Work" on a Snow Day and Still Improve Your Website
JANUARY 25, 2016
If you are in Hoth the DC area today, some might be tempted to work from home given DC’s reputation as a “work town.”. However, let’s face it… after a couple of days of shoveling snow, your bones and muscles are aching and your brain is wiped out from trying to figure out where to put all the snow (not to mention the fact, your family is now officially on your nerves).
8 Tips for Social Video Storytelling
MAY 2, 2016
Amy DeLouise is a video director-producer who specializes in telling real people stories that help nonprofits and companies tell their brand story. Her new book is The Producer’s Playbook: Real People on Camera (Focal Press). 1 – Tell a Story. Even if you are telling a nonfiction or “real world” story, you still the essential story arc elements to keep your viewer engagement. That’s huge.
Bonus content – Event Garde e-news – September edition
AUGUST 29, 2016
Bob Thomas, Michigan Chamber Foundation. Q & A with Bob Thomas , senior director of operations and executive director, Michigan Chamber Foundation at Michigan Chamber of Commerce. Learn: Q: What’s one subject you’d like to learn more about? A: I’d love to learn more about macroeconomics. The more I grow in my career, the more these concepts seem to creep in. A: I love my life. A: None!
The 5 Most Common Mistakes of Association Onboarding Programs
JULY 18, 2016
Ah, the honeymoon stage. White sand beaches, a gentle breeze, drinks with the little tiny umbrellas. It’s great, until someone makes a mistake and overbooks your hotel or cancels your flight. Association Management Member Engagement Email Communication
‘A’ is for automation: how a simple word can change your world.
DECEMBER 1, 2016
Association auto-renewal + advanced reporting automation enables engagement + retention. As associations become more and more data-driven, the need for automation and efficiency is even more critical. Industry News + Trends Membership Management
Your Community Platform Checklist
JANUARY 12, 2016
Forrester predicted branded communities were going to be “the next big thing” in 2015. And they were. This growing interest in communities is centered around organizations’ need to facilitate collaboration and accelerate organic engagement with their constituents. At some point, your social media channels are simply not enough. Another recent Forrester survey found U.S. Integration with AMS/CRM.
Tips for Managing Millennials - from a real, live millennial!
MAY 2, 2016
“Management is about coping with complexity. Leadership is about coping with change.”. John Kotter, Harvard University, Leading Change. It was only about two years ago, when I started as a Program Coordinator at Virtual, Inc., that it dawned on me that I belong to the dreaded Millennial Generation. In fact, Gillet lists “a nonprofit’s mission as the most powerful attractant of talent.”.