The Fake Battle Between Culture and Strategy
JANUARY 14, 2014
The other day I came across yet another article/post declaring that “ Culture eats strategy for breakfast ” (or lunch, or dinner, or afternoon tea…). I tweeted it out, copying my friend and colleague, Jeff De Cagna , since he and I have been discussing this topic lately. Jeff (like me) does a lot of work with organizations on strategy. It’s a good point. Culture Strategy
Social Media for Associations 101
OCTOBER 1, 2014
Before your association starts a social media account on every existing medium, you need to know what you’re trying to accomplish. Simply having a social media account won’t add value to your association, and if not done correctly, social media can actually inhibit progress. So before you get started, you need to answer these four questions: 1. What channels should you be on? Awareness?
Where I'll Be Speaking In 2015
KiKi L'Italien's Acronym Soup
NOVEMBER 21, 2014
This year has been incredible for speaking engagements! I have to admit that though it can be tough to do so much traveling, I do enjoy meeting new people and having the opportunity to explore new ideas with them. My mentors for speaking have always included the brilliant Jeffrey Cufaude and Jeff Hurt and this year was no different. Looking for a speaker?
Seven Keys to Great Testimonials
DECEMBER 3, 2014
One of the best ways to promote your association and its programs, products, and services is to let your members, customers, audiences, and other stakeholders do it for you. In other words, to use testimonials. What are your 3 favorite things about your participation and why? What’s the most valuable aspect of your participation and why? How has your participation benefited your organization?
5 Cool Things Associations Are Doing at Meetings and Events
JUNE 24, 2014
This month’s guest blog post is by Samantha Whitehorne, deputy editor for Associations Now. Contact Whitehorne at email@example.com. Samantha Whitehorne, deputy editor for Associations Now. As the weekly blogger (and deputy editor) for ASAE ’s AssociationsNow.com , I write about some of the innovative things that associations are doing for their meetings and conferences. What does?
5 Features Elevating Sitefinity 7 to an Enterprise CMS for Association Websites
MAY 19, 2014
Several years ago we evaluated all the CMS products on the market and chose to work exclusively with Sitefinity. We saw the Sitefinity CMS as a great fit for associations for a number of reasons including the ease of use, scalability and the fact that its.NET foundation made for easy integrations with the major association management software (AMS) systems. We first started working with version 3.7
The Psychology of Sharing
MARCH 31, 2014
How often do you find yourself sharing news with your followers on social media? As StatPro specialise in cloud based portfolio analytics, they felt it was important to share some insights into the psychology behind online sharing, something which is a part of the daily lives of a steadily increasing number of people. The way each individual shares online says a lot about their personality.
Achieving Success in Diversity and Inclusion
Association Advocacy Chick
SEPTEMBER 30, 2014
In August, ASAE introduced the 2015-2017 Diversity and Inclusion Strategic Plan as well as new policies on religious diversity and accessibility. We asked the D + I Committee’s Immediate Past Chair and 2008-2009 DELP Scholar Mariama Boney to talk about their important work. Association Advocacy Chick: What are some of the responsibilities for ASAE’s Diversity and Inclusion (D&I) Committee? The committee also coordinates the ASAE Diversity Executive Leadership Program (DELP). AAC : Identify some of the most pressing issues for associations when it comes to D + I. . Reach and Relevance.
Take Away the Fear and Watch What Happens
MAY 5, 2014
Last week, Maddie and I visited Menlo Innovations , a software company in Ann Arbor, Michigan. You may remember my book review a couple of months ago of Joy, Inc., written by Rich Sheridan, the founder and CEO of Menlo. We spent the better part of two days there getting the official tour of the office (they give several hundred tours a year), talking to people, and observing folks working. Cultur
Fighting fury with F.I.R.E.
NOVEMBER 5, 2014
The “bad” Board member. Every Board has one. Just say their name and people roll their eyes. This person exists on nearly every Board, but takes on different forms. Sometimes it’s a person who is intentionally disrupting the group’s activity. Sometimes it’s a person who monopolizes discussion. Sometimes it’s a person who is abusive to his peers and staff. So how do you deal with this person?
The #ASAE14 Party List - Where to Go to See The Who's Who in Associations
KiKi L'Italien's Acronym Soup
AUGUST 6, 2014
Every year the best networking at ASAE Annual happens at the parties and receptions after the sessions have concluded for the day. You’ll never know how much learning you are capable of until you are shouting about outdated membership models across a crowded table at a bar. Here is a handy-dandy list of parties and receptions happening at ASAE Annual in Nashville. https://hr.idssasp.com/home.aspx?XSHvr1xsjof5M1Ieqj3FQmDqKhOM78fWJ7JZcOSA9US4XaTmj-QMUAEIFRrnNsiiwbBsxfFt7GYeTfLNJK7K-w
The Mission Driven Volunteer Rides Again!
NOVEMBER 18, 2014
Earlier this month, Mission Driven Volunteer co-author Peggy Hoffman and I had the opportunity to present about our research on this topic for Wild Apricot. As is often the case with webinars, we weren’t able to get to all the questions during the Q&A. So we’re answering them now. and don’t want to change? PH: Start outside the system. Even better? How would that work? EE: YES!
5 Social Media Trends That Could Impact Nonprofits In 2015
Wild Apricot Blog
DECEMBER 12, 2014
In this guest post, Alex Balan offers his take on 5 social media trends non-profits should pay attention to for 2015. social media
Are Associations Ready to REALLY Help Youth Worldwide?
APRIL 18, 2014
So, most of you regular readers know I have been interested in generational issues for a while now and I''ve been working with the NextGen group at ASAE. When it comes to Generation Y, Millennials (and now Generation Z or whatever we decide to call them :D) the media tends to have its narrative pretty well set. It''s long past time for us to get serious about engagement.
My Advice for Emerging Association Professionals
Reid All About it
MARCH 13, 2014
Here’s a post I wrote for MemberViews Monday, a collaboration of bloggers in the association world who have teamed up to share their experiences and knowledge with other association professionals. The first topic in this series hosted by MultiView blogs is Advice for the Emerging Association Professional. — I never expected to work in associations. Frankly, they weren’t even on my radar.
Deciphering the Emerging Volunteer Model
SEPTEMBER 30, 2014
The conversation on volunteerism in association is shifting – in an exciting way. The questions about how to engage non-traditional volunteers and those on how rethink the model from the top down are finally taking center stage. I had an opportunity to keep the conversation going through a webinar with YourMembership.com.
Just Because You Speak Does Not Mean Your Audience Learns: Eight Presenter Principles To Master
JANUARY 3, 2014
photography by kris krüg. Most speakers are really good at talking! But talking to your audience does not mean that your audience is learning. Our Brains Have Limits. As speakers, we have assumed that talking to an audience results in their learning. We think that their minds are like sponges absorbing what we are saying. But just hearing information does not equal learning it. Zull, 2002).
Are The Signs Pointing to the Demise of Google+ ?
SEPTEMBER 8, 2014
This post originally appeared on Mizz Information. —————-. As much as I liked the concept of Google+ (or is it Google Plus? There still seems to be no consensus), I can’t say I’ve used it a ton. When it launched three years ago, I was among the many who had high hopes for the platform, wishing it would replace Facebook. ——————-.
6 steps to creating your member value proposition (MVP)
OCTOBER 30, 2014
I was delighted to be asked to lead a workshop on member value at PARN’s (Professional Associations Research Network) Communications Special Interest Group meeting this week. One of the things I focused on was member value proposition (MVP). Essentially, the following grid highlights what an MVP should take into consideration: Initial Team Checklist. The 6 steps. After all, they know best!
Don’t Screw Up the Culture
APRIL 29, 2014
That title is actually the polite version of some advice that Brian Chesky, the CEO of AirBnB, got from someone who had just given him $150 million in startup funding. What the VC actually said, was “ Don’t f**k up the culture.” ” Chesky suggests that the culture will set his company apart and what the culture will be remembered for in years to come. Look at the U.S.
The Association Scoreboard
OCTOBER 20, 2014
Every day, the Boston Globe sports section brings me a seemingly unending array of stats. I know how the New England Patriots perform on the road, in night games, in games after a loss, against certain opponents, you name it. But many organizations don’t have a comparable scoreboard. They’re playing the game, but not sure how to keep score. Cash on hand: Cash is, indeed, king.
Do I Still Belong In The Association Space?
KiKi L'Italien's Acronym Soup
DECEMBER 1, 2014
What does the future hold in store for me? The picture isn''t clear. I never anticipated becoming an association executive. I still remember moving to Bethesda, Maryland, from Joplin, Missouri, starting my first job in associations - working for the Parenteral Drug Association. What was an association and how could I explain it to my family? Time passed. My role? Digital strategy and social media.
Five Tips for Overcoming Your Fear of Sales
NOVEMBER 12, 2014
One of the toughest things in marketing is crossing over into sales. While our end goal is to get people to buy what we’re selling, no one wants to be this guy –> So how do you get one (sales) without the other (obnoxious dude everyone avoids at parties)? Understand that selling is really about matching problems to solutions. Realize that selling = making connections. NOOOOOOO!).
SXSW: What Social Media Analytics and Data Can’t Tell You
Beth Kanter's Blog
MARCH 10, 2014
I’m just back from the SXSW Interactive Festival where I was on a panel called “ What Social Media Analytics Can’t Tell You ” moderated by Alexandra Samuel of Vision Critical , Jeremiah Owyang , Crowd Companies, and Colby Flint, Discovery Channel. Please Retweet! Look at the friendly, smart and sexy people at #smdata panel! sxsw pic.twitter.com/VTGXGnD1Ww.
The Death of the Mall and Other Association Lessons
APRIL 23, 2014
I think it''s safe to say there is an entire America that a lot of us, particularly those association professionals in the largest hubs - Washington DC, Chicago and Sacramento don''t see. Maybe our affiliates and chapters see it. Maybe our members and potential members see it. I encourage you to click the link and look at some of the photos - they are striking, haunting and a call for reflection.
For-Purpose People and Organizations Will Change the World
Reid All About it
JUNE 3, 2014
We attend conferences so we can deepen our knowledge and relationships. Hopefully we’ll also get recharged and inspired too but that doesn’t always happen. I was fortunate enough to come away from the 2014 digitalNow conference in Nashville both recharged and inspired thanks to being surrounded by smart people, good friends, savvy conference organizers and the very cool city of Nashville.
Engage and Convert: Make Your Association’s Website Content “Web Friendly”
JULY 16, 2014
This is the second in a series of blog posts based on the “5 Website Improvements to Make in 5 Minutes (or Less)” that I co-presented with Maggie McGary at the ASAE Membership, Marketing and Communications Conference in June 2014. Words Matter. Of course, you need words. But you don''t need as many as you may think. ” This may sound extreme, but it really will work. that).
15 Myths We Hold As Truths About Conference Education
APRIL 30, 2014
We all believe in myths. Some of us don’t know that our own personal beliefs are actually based on fiction. Some of us hold on to our own personal experiences as supporting evidence of our beliefs. We don’t realize that our realities are often grounded in conformation bias. We fail prey to the adage, “But I know better because my own experience says so.”. Confirmation Bias.
It’s official – marketing will destroy everything good about social media.
JULY 30, 2014
Jay Baer posted a provocative post titled Why It Might Be Time to Completely Change Your Social Media Strategy. In it, he says: “ As long as brands are willing to pay for reliable reach (and Facebook’s recent announcement of a 61% increase in ads year-over-year suggests that we are very much willing), organic reliable reach will continue to diminish.” ” . It’s heinous.
Lobbying is changing
Association Advocacy Chick
JUNE 3, 2014
The Washington Post recently published an article about the changing landscape of lobbying. The article highlighted lobbying firms in the DC area who are shaking up their approach to Capitol Hill. One group models their operation after tech companies including open workspaces and compensation structure. Another ended the practice of billable hours. One firm uses social media to highlight important issues. For lobbying firms with traditional corporate structures, hierarchies and big corner offices, these examples are somewhat radical. However, they speak to a new reality: Lobbying is changing.
Rant About the Stupid Stuff Being Said About Generations
AUGUST 22, 2014
It’s Friday, so I’m giving myself permission to get a little angry. I am hitting my limit of the amount of crap that I can stand to read about generations in the business literature, and particularly, of course, the millennial generation. If you are nodding in agreement, thinking “Yeah, all that generations stuff is bunk,” then prepare to be disappointed. What?! Of course.
Right from the Start: Setting a Dues Structure That Works
OCTOBER 28, 2014
You only get one chance to make a first impression. This isn’t just for people, it’s for organizations as well. And that’s why it’s so critical to set your dues at the correct level right out of the box. In my mind, there are three things to think about in setting dues levels. First, consider what you’re trying to accomplish. Second, do some research.
Association e-learning: what you need to know
MARCH 25, 2014
Sarah Lugo, digital marketing coordinator for Digitec Interactive. This month’s guest blog post is by Sarah Lugo, digital marketing coordinator for Digitec Interactive. Follow her on Twitter. Associations are beginning to grow their education departments by bringing member education online. Want to get off to a good start with your association’s online education products? Keep it fresh.
Four Keys to Writing Good Marketing Copy
DECEMBER 9, 2014
How do you write good marketing copy? In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak. Shorter and simpler is better than longer and more complex. Don’t be excessively formal, don’t use jargon, and don’t use undefined acronyms. Focus on benefits not features.