Aaron Wolowiec

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What’s the state of association marketing?

Aaron Wolowiec

“In the absence of a marketing strategy that is based on an association’s values and objectives, it is difficult for marketing to have the impact that it should. So for marketing communications and all other capabilities, the right approach is to lead with strategy and planning.”. The biggest dip: mobile marketing.

Marketing 133
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What’s the state of association marketing?

Aaron Wolowiec

“In the absence of a marketing strategy that is based on an association’s values and objectives, it is difficult for marketing to have the impact that it should. So for marketing communications and all other capabilities, the right approach is to lead with strategy and planning.”. The biggest dip: mobile marketing.

Marketing 100
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

Email marketers: Does this sound familiar? According to most reports, email is the No. 1 tool for marketing among associations. But do email campaigns work? A new report by Informz may help marketers decide. And I use those – based on the popularity of certain topics – to decide what to write the next month.

Marketing 140
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How do association marketers fight email fatigue?

Aaron Wolowiec

The “ 2015 Association Email Benchmarking Report ” summarizes email marketing metrics from more than 1 billion emails associations sent in 2014. Informz found email testing is on the rise. More readers prefer to view on desktop only than any other email client.

Marketing 100
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Cool app! Now what?

Aaron Wolowiec

The five steps: email marketing; website; publications; social media; and venue signage. Email marketing. Email is an effective way to reach a large group of people, and with email, you can provide event participants with directions about how to use the app.