Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Ex Ordo explains how to implement conference and abstract management software for medical, technical, scientific and academic events. Quick hits How to make your event habit-forming. Employee retention. Change and culture.

Chicago 205

Chicago Newsletter Revenue Education 205

Association Briefings

OCTOBER 21, 2020

Here are a few reasons you should leave your member newsletters to a human. Artificial intelligence (AI) is a huge part of today’s marketing ecosystem. Artificial intelligence has no place in an association-centric member newsletter. Quality Control Content quality can make or break your member newsletter. Handcuffed!

Newsletter 52

Newsletter Marketing Press Release Content 52

Association Success

NOVEMBER 17, 2020

Many associations focus on big annual events, or reports that provide in-depth information several times each year. Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. A brief that compiles important health care information and events.

Content 148

Content Newsletter Sample Video 148

Associations Now

MARCH 12, 2024

Associations have more opportunities than ever to engage with their communities via email, though challenges remain in terms of personalization, targeting, and data security. The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing.

Report 59

Report United States Analysis Email Marketing 59

Higher Logic

MAY 8, 2019

The logic here being, if someone wants to be a member, then that person also wants to receive emails from the organization. Members may want email from you, but only on topics that are relevant to them. If you send out different kinds of emails (newsletters, event information, system communications about your technology etc.)

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. AI and event planning. Michelle Bruno at DAHLIA+ Agency gathers advice from several event and association consultants on how AI can help event planners. Fri 7/7 at 4 p.m.

Tools 195

Tools Education Newsletter Marketing 195

Association Briefings

MARCH 30, 2021

These newsletters are becoming more and more imperative in taking an association’s brand marketing to the next level, while consistently staying in front of industry professionals and becoming established informational authorities. Digital elitists have tried to “kill” email since 2009. That’s up from $39 last year!

Communications 52

Communications Phoenix Email Marketing Newsletter 52

Reid All About it

NOVEMBER 20, 2020

The weekly list of free educational events and resources for the association community… 86 “normal,” please. Here’s one from MemberSuite: your virtual events have value so stop making them free. Quick hits before we get to the list of next week’s free education: 40 one-sentence newsletter tips. Virtual conference pricing.

Certificate 370

Certificate System Dallas Price 370

Reid All About it

JULY 16, 2021

The weekly list of free educational events and resources for the association community…. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Revenue 195

Revenue Video Strategy Industry 195

Association Briefings

MAY 6, 2021

Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events. They showed up to every convention, visited every exhibitor booth, attended every happy hour, and led vibrant discussions during networking events. Adoption and retention followed.

Marketing 52

Marketing millennials Email Marketing Newsletter 52

Higher Logic

OCTOBER 24, 2018

I’m not here to tell you exactly what the best email design is (that’s pretty subjective anyway), but I am here to strengthen your knowledge of the basics with critical tips and inspiration based on my experience as an email marketer in the association and B2B demand generation world.

Tips 89

Tips Email Marketing Newsletter Content 89

Disciple Media

MAY 24, 2023

Email marketing can be extremely cost-effective. But before you can engage in email marketing you need to have an email subscriber list. In the guide below we’ll cover all aspects of creating an email list that will become an integral part of your growth strategy. Will you use email to augment digital ads?

How To 36

How To Email Marketing Newsletter Discount 36

Membersuite

FEBRUARY 17, 2022

Host webinars, live and on-demand online courses, on-demand recordings, and virtual and in-person conferences and other educational events. You can also use it to attract the interest of prospective members and customers in content marketing campaigns and as lead magnets. Niche conferences or one-day events. Event registration.

Revenue 135

Revenue Certificate eBook Education 135

Higher Logic

DECEMBER 6, 2018

I’ll take you through four examples of how marketing automation and online community can work together to create highly personalized engaging experiences ( we'll use the same legislative examples from Part 1 of this recap series: Are You Prepared to Master the Engagement Economy? ). Example 1: Newsletters.

Newsletter 189

Newsletter Maine Content Examples 189

Freestone

MARCH 4, 2024

Leverage your website, social media, marketing materials, and more to demonstrate the benefits of your continuing education program. Highlight learner success stories, exciting upcoming events, or annual conferences to show your program’s value, ultimately attracting more learners. Learner retention. Sponsor acquisition.

Strategy 52

Strategy Marketing How To LMS 52

Higher Logic

MAY 29, 2020

Where community fits in: Deepen member relationships year-round , not just at meetings or events. Online engagement tools open up a new world of advertising space and give you a new way to attract sponsors with compelling and diverse offers around events, community ad space, and member newsletters and mailings.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Higher Logic

APRIL 24, 2018

Then, find creative ways to recognize contest winners through your member newsletter, via your community homepage, or by publishing a congratulatory blog post. Then promote your program via email marketing to increase participation. Event Planning and Hosting. Advocacy Programs.

Tools 225

Tools Software Review Newsletter 225

Achieve

DECEMBER 8, 2023

Email marketing. In addition to email blasts providing information about specific fundraising events or campaigns, create an alumni newsletter that sums up all of your current initiatives on a recurring basis. Text messaging.

Tips 52

Tips Survey Social Media Communications 52

Reid All About it

JANUARY 29, 2016

One of the ways I’m contributing to the Association Executives of North Carolina (AENC), as a member of its professional development committee, is by compiling a list of professional development opportunities that’s shared in AENC’s weekly newsletter. This morning, I thought, why not share it here too? So here goes.

North Carolina 150

North Carolina Newsletter Email Marketing Committee 150

Membersuite

JULY 16, 2021

They help you make the best decisions about strategy, programs, events, content, benefits, marketing, and more. Another tactic for recovering “lost” members is to collect their LinkedIn profile URL so you can find out where they went if their work email bounces. Identify the data that staff and volunteer leaders need.

Report 175

Report How To Committee System 175

MemberClicks

APRIL 11, 2023

That includes mentioning it at events, sharing it on their own social channels, and even adding a link in their email signature. Talk about it at public events. When you attend an event on behalf of your organization—be it a conference, industry meetup, or panel—mention your membership directory.

Directory 52

Directory Examples Social Media Newsletter 52

MultiBriefs

JUNE 29, 2023

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The National Association of REALTORS ® uses Facebook to share industry news, announce upcoming events, and promote the benefits of membership.

Marketing 52

Marketing Social Media Directory Video 52

MemberClicks

SEPTEMBER 26, 2022

It drives things like automated renewal campaigns, allows associations to easily send out invites to their next great event and helps them send their newsletters and other communications to their members. It’s like that volunteer who organizes everyone’s favorite annual event: indispensable. Event marketing : Plan events?

Software 52

Software Membership Management Directory Revenue 52

Associations Now

OCTOBER 29, 2019

Email marketing is a great way to get your message directly in front of members. But if you’re crafting each email with your organization, rather than your members, in mind, it’s likely that your emails will go unread. And more importantly, do they want that content via email? Hosting a wintertime event?

Strategy 63

Strategy Newsletter Email Marketing Social Media 63

HighRoad Solution

NOVEMBER 19, 2020

From newsletters to event announcements to membership status reminders, email is a critical piece of your overall strategy. We all have good intentions at the beginning of the year to define our overall strategy, only to find ourselves mid-year buried under our communications calendar.

Newsletter 78

Newsletter Tools Strategy Team 78

Associations Now

JULY 2, 2019

Much of the campaign’s success boils down to using a few common digital marketing tools and targeting a small group of nonmembers in the pilot phase. Email marketing. It also refined key messages in the emails by monitoring open and click-through rates. Here’s how the AOA team did it.

Recruiting 88

Recruiting Recruitment Minnesota Georgia 88

MemberClicks

FEBRUARY 2, 2024

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing. Plan exceptional in-person or virtual events.

Membership Management 52

Membership Management Software Directory FAQ 52

WBT Systems

JUNE 26, 2017

You could choose something that would appeal to all career levels and positions, or focus on a targeted audience, for example, young professionals who don’t normally have the budget for conferences and other expensive events. Plans or scripts for special events such as livestreaming videos or webcasts. Email marketing campaigns.

Member Engagement 160

Member Engagement LMS Discount Education 160

Forj

AUGUST 7, 2017

Online marketing and social media definitely has its place in the marketing world, and is in fact the “go-to” strategy for most businesses today. It is a good idea, however, to use a mixture of online and off-line strategies when marketing events and classes to association members. Keep in touch.

Course 98

Course Tips Marketing Class 98

Aptify

NOVEMBER 5, 2020

Let them know what communications you’ll be sending them, such as your member newsletter, and how often they’ll receive those communications. Direct them to online resources, such as your calendar of events, career center, and online learning courses.

How To 148

How To Newsletter Communications Examples 148

Higher Logic

JULY 19, 2018

But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?" or "Why am I being sent this email asking me to register for an event that I already registered for?". Make sure your emails are mobile-optimized.

Tips 159

Tips eBook Marketing Newsletter 159

AssociationChat

APRIL 10, 2020

The Gold Circle Awards committee voted to introduce this new category to address the segment of work associations execute that are not full marketing or communication campaigns such as, apps, blogs, podcasts, or social media. E-Newsletter. Association of Equipment Manufacturers; AEM Industry Advisor e-Newsletter. E-Newsletter.

Newsletter 52

Newsletter Austin Committee America 52

ISAE

APRIL 4, 2024

Use this information alongside any direct engagement data you measure from things like event attendance, new gifts from donors, and email click-through rates to get a holistic picture of your stewardship strategy’s performance. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

Examples 40

Examples Strategy Review Discount 40

MemberClicks

JULY 31, 2023

Membership management software facilitates those relationships, allowing organizations to automate renewal campaigns, easily send event invitations and update members through newsletters or other communications. Event marketing. Email marketing. Plan exceptional in-person or virtual events.

Membership Management 52

Membership Management Software Directory FAQ 52

Association Briefings

OCTOBER 22, 2020

Tradeshow/Event Registration – Which members are currently registered for your next tradeshow or webinar? Nothing turns off a subscriber more than receiving notification about an upcoming event that they already registered for. The goal is to determine which email variant is the most effective before you send it to your entire list.

How To 52

How To Newsletter Content Communications 52

Associations Now

JANUARY 16, 2020

Getting attention in the digital space isn’t just about a few email marketing campaigns or the occasional newsletter. What will affect events in 2020? Here's one way to do it: [link] #associationhustle #assnchat #associations #associationmanagement. — The Moery Company (@TheMoeryCompany) January 15, 2020.

Newsletter 59

Newsletter Video Email Marketing Communications 59

MemberClicks

DECEMBER 14, 2022

No matter how much you might personally be overwhelmed dealing with your overstuffed email inbox, nonprofit email marketing is still one of the most powerful ways to reach your members, donors, and audience. Even better for non-profits: for every $1 spent on email marketing, organizations get an average return of $42.

Email Marketing 52

Email Marketing Marketing Strategy United States 52