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Event Email Marketing for Associations: 3 Essentials

Blue Sky eLearn

However, you can only maximize the benefits of email marketing to your event when you employ specific engagement strategies. In this guide, you’ll find out how and why you should: Optimize your email content. Gather important data from your email campaigns. Curate personalized membership outreach.

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Answers to Common Email Marketing Questions (Vol. 2)

Higher Logic

The post Answers to Common Email Marketing Questions (Vol. With all the tools and technologies available, it’s easy to get overwhelmed by all the things that can be done when marketing to association members. That’s why we are answering some of the most common email. 2) appeared first on Higher Logic.

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Survey: Spike in Use of AI in Email Marketing 

Associations Now

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

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Email Marketing vs. Marketing Automation [Explained]

Higher Logic

Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. Email Marketing Creates Background Noise. What it does, it does…fine.

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Important Changes to Association Email Marketing

GrowthZone

Email open rates and unsubscribes are heavily impacted by any adjustments made by Google and Apple. Therefore, organizations that depend on email marketing should stay alert for updates and changes to both platforms and adjust their email strategies accordingly. Marketing Automation and Sales Funnel Management modules. >>

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Top technology trends to help your association personalize the member experience

Nimble AMS

9 technology trends to personalize the member experience Here are the top technology trends to help your association create a personalized member experience: 1. Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. AI-driven, real-time personalization. User-generated personalization.

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4 Email Marketing Tips Worth Embracing

Associations Now

Some say that, 40 years later, email marketing is past its prime, but despite many claims that email is dead or on the way out, it’s turned out to be far more resilient than most of the marketing channels that were expected to replace it. Research the market. A few ideas worth trying: Put a personality out front.