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4 types of ungated content to create to engage your audience

Association Success

Craft an engaging email newsletter. Email marketing is one of the most engaging forms of content your association can publish. Invest in a valuable white paper. If you want to earn media coverage and position your association as a thought leader, white papers are the way to go.

Content 148
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5 myths to avoid when marketing for associations

MultiBriefs

Advertising is the only marketing method you need Newspaper, magazine, and television advertisements have their place in association marketing, but it's a mistake to rely on them exclusively. The International Foodservice Manufacturers Association is just one example of a B2B association using content marketing successfully.

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Engagement vs Junk Mail: Strategies for Association Marketing

SCD Group

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Here’s a sample of what arrived in my email box one day last week: Connecting up. I just wanted to followup and see if you received my earlier email?” Can we set up a call? What time works best next week?” It’s Josh.

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Association Brain Food Weekly: 6.2.17

Reid All About it

2017 Key Performance Benchmarks: Email vs. Automation. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. Tue 6/6 at 2 p.m. Presenter: Vivian Swertinski, strategic services manager, Informz. Tue 6/6 at 2 p.m. –

Raleigh 150
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Lean Methodology: Before and After

Association Success

We created a simple report based on this information and circulated it in an email marketing campaign to people who were set to take the test in the following months. We conducted a survey among recent test candidates to find out the materials they used and their opinion on them. None of these things took much time.

Project 68
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What is an AMS System? Your Association Questions, Answered

Fonteva

Here is what a well-rounded AMS system provides for your association: Member registration capabilities An organized, easily accessible, cloud-based database An intuitive website builder Sets of email marketing tools eCommerce capabilities Online event registration functionality An online payment processor.

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Using Salesforce to Cultivate Donor Relationships

Beth Kanter

The Foundation is offering webinars and publishing white papers for nonprofits. Two recent papers that caught my eye were: ” How to Use Social Media for Social Good ” and “ Building Meaningful Engagement.” This was (by far!) the largest spreadsheet I have ever seen in my life.