Higher Logic

FEBRUARY 9, 2023

The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic. Gauge your association’s email marketing performance and gain actionable advice. The post The Latest Association Email Usage and Engagement Benchmarks appeared first on Higher Logic.

Email Marketing 194

Email Marketing Report Marketing 194

Higher Logic

SEPTEMBER 19, 2023

The post Integrating a Community-Driven Approach through Targeted Engagement and User-Generated Content appeared first on Higher Logic. The post Integrating a Community-Driven Approach through Targeted Engagement and User-Generated Content appeared first on Higher Logic.

Content 194

Content Software How To Strategy 194

Higher Logic

JUNE 2, 2021

The post Modernize These 7 Processes to Increase Member Engagement appeared first on Higher Logic. See if your association could modernize the way you’re doing things in key areas to increase member engagement, save staff time, and earn more revenue. Out with the old and in with the new!

Member Engagement 295

Member Engagement Process Revenue 295

Higher Logic

APRIL 21, 2023

The post Safeguard Member Engagement Through Choice: Message Categories and Email Preferences appeared first on Higher Logic. The post Safeguard Member Engagement Through Choice: Message Categories and Email Preferences appeared first on Higher Logic. Your email program needs to allow for choice.

Member Engagement 177

Member Engagement Content 177

Higher Logic

NOVEMBER 10, 2020

The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic. Check out ten of our favorite activities you can use to spark engagement in your online community. The post 10 Online Community Engagement Tactics You Can Steal appeared first on Higher Logic.

Strategy 317

Strategy 317

Higher Logic

JULY 14, 2021

The post Your Guide to Building a Strong Customer Engagement Strategy appeared first on Higher Logic. Find out how to build a strong customer engagement strategy for your business. The post Your Guide to Building a Strong Customer Engagement Strategy appeared first on Higher Logic.

Strategy 296

Strategy How To Revenue 296

Higher Logic

JANUARY 25, 2023

The post How to Increase Member Engagement with Personalized Communication appeared first on Higher Logic. True personalization means using technology to learn and super-serve each of your members. The post How to Increase Member Engagement with Personalized Communication appeared first on Higher Logic.

Member Engagement 177

Member Engagement Communications How To Technology 177

Higher Logic

MAY 13, 2020

Although “engaging people” might not seem like the most groundbreaking approach to organizational growth, it’s a simple idea that has wide-reaching effects. What is engagement, at its core? This engagement produces things like higher retention, increased member satisfaction, and a larger membership. And the inverse is true.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

AUGUST 27, 2020

The post 5 Effective Tips To Keep Your Email Subscribers Engaged appeared first on Higher Logic. Effective email communication is the key to keeping your email subscribers engaged and invested. Try out these 5 tips to re-engage your list.

Tips 309

Tips Communications Revenue Strategy 309

Higher Logic

SEPTEMBER 30, 2020

The post The 3 Pillars of Online Community Engagement appeared first on Higher Logic. Online community engagement is an ongoing process – but your efforts have to start with a solid foundation. The post The 3 Pillars of Online Community Engagement appeared first on Higher Logic. Do you have those pillars in place?

Process 257

Process Strategy 257

Higher Logic

MAY 1, 2020

We’ve heard a lot about how difficult it is to keep people engaged when they’re participating at their desks. To counter this, try adding an unexpected element: community engagement. An event community can help you create that sense of connection and engagement that you miss by not being in person. Drive new leads.

Tips 293

Tips Library Tools Communications 293

Higher Logic

NOVEMBER 12, 2020

The post Online Community Engagement is Essential: COVID-19 Makes That Clear appeared first on Higher Logic. The benefits of building a community around your brand aren’t limited to a pandemic – forward-looking organizations were investing in online community engagement before COVID-19.

Organization 296

Organization 296

Higher Logic

APRIL 8, 2021

The post Bring Me Higher Love: Creating Customer & Member Loyalty Through Engagement appeared first on Higher Logic. Learn how engagement can help you get them there. The post Bring Me Higher Love: Creating Customer & Member Loyalty Through Engagement appeared first on Higher Logic.

Revenue 268

Revenue 268

Higher Logic

APRIL 13, 2021

The post Member Engagement Scoring: A Simple Strategy for Associations to Measure Digital Engagement Levels appeared first on Higher Logic. Member engagement scoring helps you see how engaged your members are, based on their digital behaviors, from your website to email marketing to community.

Member Engagement 156

Member Engagement Strategy Email Marketing Marketing 156

Higher Logic

JANUARY 26, 2022

The post Tips to Engage Community Members Without Desk Jobs appeared first on Higher Logic. The post Tips to Engage Community Members Without Desk Jobs appeared first on Higher Logic. Not everyone is tied to a cubicle where they can usually be found. Community members can now be anywhere, at any time.

Tips 177

Tips Strategy 177

Higher Logic

MARCH 29, 2023

The post Job Boards and Career Communities: A Path to Higher Engagement and New Memberships appeared first on Higher Logic. The post Job Boards and Career Communities: A Path to Higher Engagement and New Memberships appeared first on Higher Logic.

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177

Higher Logic

JANUARY 29, 2019

The numbers represent speculated percentages of online engagement, with 90 percent of participants only viewing content, 9 percent responding to content, and 1 percent actively participating in the creation of new content. Achieving great engagement requires a commitment to a great member engagement strategy. Most important?

Member Engagement 257

Member Engagement Strategy Tools Content 257

Higher Logic

JULY 9, 2020

If you’ve ever owned, led, or managed a community, you’ve asked yourself, or been asked a version of this question: “Is our level of community engagement where it needs to be?”. This is a difficult question to answer, because it depends on a lot of different factors – but measuring community engagement is vital.

eBook 156

eBook Review Report Tools 156

Higher Logic

JUNE 29, 2020

A rule about online engagement has floated around the internet for a while, called the Rule of Participation Inequality, or the 90-9-1 Rule. For organizations who’ve already launched an online community and don’t see high engagement, this rule might lead them to accept it’s the norm. 1% of community members create new content.

Content 296

Content Report Software Tips 296

Higher Logic

APRIL 29, 2021

The post Marketers, It’s Time to Rethink Email Engagement Metrics appeared first on Higher Logic. The way marketers measure email engagement is changing, due to new security threats and restrictions. Read about them and see how you can keep track of your email engagement.

Marketing 177

Marketing Communications Strategy 177

Higher Logic

FEBRUARY 22, 2023

The post Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023 appeared first on Higher Logic. The post Learn Strategies to Engage Members and Help Your Association Thrive at Super Forum 2023 appeared first on Higher Logic.

Strategy 177

Strategy 177

Higher Logic

MAY 20, 2020

Video conferencing and virtual events have never been more important to business as it is now - especially for associations who need to keep members engaged and revenues high. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Higher Logic

MAY 4, 2022

The post How the Public Affairs Council Doubled Engagement During Member Onboarding appeared first on Higher Logic. Find out how the Public Affairs Council re-created their member onboarding process and saved time, all while doubling engagement.

Process 156

Process Communications Strategy 156

Higher Logic

MARCH 4, 2021

The post 6 Steps for Sustaining Community Engagement Year-Round appeared first on Higher Logic. As a community professional, you might be wondering how you can sustain high engagement after a spike (caused by something like, say, COVID-19). How can you support long-term engagement? We’ll look at processes you can.

Process 156

Process Strategy 156

Higher Logic

FEBRUARY 28, 2019

Exploring new ways to keep your members engaged and informed about your events can increase overall member satisfaction and translate to a boost in event attendance. Hosting a live webinar on your platform is an exciting way to engage your members and prospects, rejuvenating interest in continuing education.

Tools 208

Tools LMS eBook Resources 208

Higher Logic

MARCH 23, 2021

The post 3 Expert Strategies & Tips for Increasing Partner Engagement in Your Online Community appeared first on Higher Logic. Find out how to use your online community to engage your SaaS partners – while getting valuable content you can use to increase customer engagement.

Tips 194

Tips Strategy Content How To 194

Higher Logic

JUNE 3, 2021

The post 7 Tactics to Help Scale Your B2B Customer Engagement Program appeared first on Higher Logic. Create a customer engagement program with a wide range of tactics, so that you can scale to engage every customer, no matter their investment with you.

156

156

Higher Logic

SEPTEMBER 30, 2020

The post The 3 Pillars of Online Community Engagement appeared first on Higher Logic. Online community engagement is an ongoing process – but your efforts have to start with a solid foundation. The post The 3 Pillars of Online Community Engagement appeared first on Higher Logic. Do you have those pillars in place?

Process 153

Process Strategy 153

Higher Logic

OCTOBER 9, 2020

The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Reach them with a re-engagement email campaign. The post Secrets for Creating a Re-Engagement Email Campaign that Works appeared first on Higher Logic. Are unengaged members putting your association’s retention rate at risk?

Communications 177

Communications Strategy 177

Higher Logic

APRIL 25, 2019

Meeting and conference attendees increasingly expect ways to engage organizers, presenters, and each other – from the moment they register until months after the event. Mobile event apps can be integrated with an online community platform to drive engagement prior to and following an event. People want to stay connected. Need examples?

Massachusetts 226

Massachusetts Newsletter Social Media Conference 226

Higher Logic

SEPTEMBER 3, 2020

The post How Dedicated Community Management is Helping These 3 Organizations Level Up Engagement appeared first on Higher Logic. Learn how using Higher Logic’s community management services has helped three associations revamp their strategies and grow community engagement levels.

Organization 207

Organization Strategy 207

Higher Logic

JUNE 11, 2019

It can also boost community engagement. We know that it can be challenging to keep the conversation going after the party is over, so take a look at practical tips on how to use events to increase online community engagement. Promote a Mobile Event App to Connect + Engage Attendees.

Conference 218

Conference Library Resources Content 218

Higher Logic

SEPTEMBER 21, 2018

We’re moving from the attention economy to the engagement economy. Website pages with many visitors, but no engagement, will be punished by search engines. Similarly, ISPs with heavy inbound email traffic, but little email engagement, will also penalize the sender. People Expect Engagement. You HAVE to do it.

Content 201

Content Survey Marketing Report 201

Higher Logic

JANUARY 14, 2021

The post Get New Community Members Engaged with an Onboarding Email Series appeared first on Higher Logic. This online community engagement tactic will help you get your new members involved successfully. The post Get New Community Members Engaged with an Onboarding Email Series appeared first on Higher Logic.

Member Engagement 156

Member Engagement Strategy 156

Higher Logic

MAY 23, 2019

If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around. Nurture Further Engagement. Create Calls to Action.

How To 226

How To Process Tips Tools 226

Higher Logic

APRIL 15, 2021

The post Looking for Customer Engagement Software? We rounded up 7 of the best examples of customer engagement software that help you connect with your customers in meaningful ways. The post Looking for Customer Engagement Software? Here Are 7 Examples to Consider appeared first on Higher Logic.

Examples 156

Examples Software 156

Higher Logic

JUNE 29, 2020

A rule about online engagement has floated around the internet for a while, called the Rule of Participation Inequality, or the 90-9-1 Rule. For organizations who’ve already launched an online community and don’t see high engagement, this rule might lead them to accept it’s the norm. 1% of community members create new content.

Content 194

Content Report Software Tips 194