Spark Consulting

JULY 13, 2020

at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement. The post Member-Centric Engagement Webinar RESCHEDULED for September 2 appeared first on Spark Consulting.

Member Engagement 195

Member Engagement Strategy Innovation 195

Spark Consulting

MAY 21, 2020

Join me Wednesday, June 3 at noon for “Leading Engagement from the Outside-In” at Association Insights in Old Town Cyberspace. I’ll be discussing findings from a whitepaper I wrote with Anna Caraveli a little while ago on member-centric engagement. Register now (it’s free!) at: [link]. at: [link].

Member Engagement 195

Member Engagement Strategy Innovation 195

Spark Consulting

FEBRUARY 25, 2016

There was a lot of talk about measuring and scoring member engagement at December’s ASAE Technology Conference. People talked about engagement as the key to recruitment, retention, and upselling, whether that means getting members to invest money by buying stuff or invest time by taking volunteer positions. You better believe it!

Association Value 150

Association Value Committee Recruiting Recruitment 150

Spark Consulting

APRIL 13, 2017

The mechanism you use to build that relationship is the ladder of engagement. There are four main steps in the ladder of engagement: Capture – this is when you get leads in the door in the first place, virtually always by giving them something free but valuable to them that requires a very low level of commitment.

Cost 150

Cost Maine Content Products 150

Spark Consulting

JULY 7, 2015

Are associations taking a backwards approach to member engagement? Associations have always been “about” engagement of course, and in the past several years, we’ve had a renewed focus on engaging our audiences. The thing is, most of us aren’t really doing it well.

Member Engagement 150

Member Engagement Proposal Course Social Media 150

Spark Consulting

MAY 29, 2015

As part of the release of the new Spark/ The Demand Networks whitepaper, Leading Engagement from the Outside-In , co-author Anna Caraveli and I had the opportunity to present a webinar for YourMembership.com’s Thought Leader series.

Member Engagement 150

Member Engagement Course Video Innovation 150

Spark Consulting

MAY 26, 2015

I’m excited to share the launch of the sixth whitepaper in the ongoing Spark whitepaper series, Leading Engagement from the Outside-In: Become an Indispensable Partner in Your Members’ Success. Could that be because we’ve been thinking about engagement all wrong, focusing on what we want members to do and how we define value?

Course 150

Course Content Report Strategy 150

Spark Consulting

MAY 14, 2015

Associations have been talking a lot about engagement in the past several years, and that’s good, but we’re mostly still not doing a great job of actually nurturing real member engagement. Join us for the official release webinar, next Wednesday, May 20, as part of the YourMembership.com Thought Leaders series.

Project 150

Project Member Engagement Organization Innovation 150

Spark Consulting

JULY 14, 2015

Anna Caraveli ( The Demand Networks ) and I had the opportunity to guest moderate #assnchat on Tuesday, July 14, with discussion focused around the issues we raise in our new whitepaper, Leading Engagement from the Outside-In (download your free copy at [link]. Q8 How do you currently define engagement? Not sure how to answer that?

Team 150

Team Products Survey Association Management 150

Spark Consulting

NOVEMBER 21, 2013

and strongly encouraging presenters to be more interactive and to provide more opportunities for participation and engagement. I give enormous credit to ASAE for trying new models (Pecha Kucha, IGNITE, etc.)

Conference 150

Conference Innovation Content Organization 150

Spark Consulting

APRIL 21, 2015

One of our biggest concerns with creating all these additional volunteering options and levels of engagement is that they put the burden on the staff to organize and direct. I’m looking to build engagement around volunteer positions. Any suggestions? Truly, you’re only limited by your imagination. PMH: Great question! Any advice?

millennials 150

millennials Committee Project Recruiting 150

Spark Consulting

JUNE 6, 2013

Our slides: Walking the Walk of Deep Volunteer Engagement from Elizabeth Engel. Peggy, Eric and I each shared a story from our own experiences in volunteering and volunteer management that illustrated a key concept, then led a robust discussion among attendees about how they could apply those principles in their own organizations.

Video 150

Video Resources Conference Communications 150

Spark Consulting

SEPTEMBER 22, 2021

One last question from my brief series on member engagement, inspired by serving on a virtual panel on engagement, organized by Mary Byers, for the Veterinary Medical Association. Would you rather have a lot of members lightly engaged or fewer members more deeply engaged?

Member Engagement 195

Member Engagement Examples Industry Organization 195

Spark Consulting

OCTOBER 1, 2021

On the pod, we’ll talk about things like: Levels of engagement (not everyone wants to be maximally engaged, and that’s OK!). Understanding your members’ motivations (hint: YOU HAVE TO TALK TO THEM).

Membership Management 221

Membership Management Video How To 221

Spark Consulting

APRIL 10, 2024

I don’t have any answers either, but I think it’s a conversation that needs to be engaged. Also, what’s then the on-ramp for becoming tomorrow’s Chief Marketing Officer? Photo by Shane Rounce on Unsplash The post Of Crowdsourcing and Cassandras appeared first on Spark Consulting.

Analysis 221

Analysis Cost Price Revenue 221

Spark Consulting

JANUARY 14, 2022

I recently had the opportunity to participate in the January 2022 Association Insights In Old Town (ASAE login required) virtual educational session, Better Engage Your Members and Attendees to Solve Association Problems , led by Better Meetings ‘s Lee Gimpel.

Revenue 370

Revenue Education Organization How To 370

Spark Consulting

SEPTEMBER 24, 2020

We’ll discuss how we approached membership recruitment, onboarding, engagement, retention, and renewal – the full membership lifecycle – to increase membership. In this session, you’ll learn: How we created a membership plan for PIA and what we thought was going to happen.

Revenue 397

Revenue Massachusetts Recruiting Recruitment 397

Spark Consulting

OCTOBER 10, 2019

I was just on a webinar today hosted by Engage Software and presented by Smooth The Path’s Amanda Kaiser.

millennials 186

millennials Committee Member Engagement Software 186

Spark Consulting

SEPTEMBER 20, 2023

And don’t forget to check out some of the other FREE Spark collaborative whitepapers , too, on topics ranging from content curation to digital transformation, blockchain, DEI, lean startup, member-centric engagement, and more! The post The Time Is Now appeared first on Spark Consulting.

Case Study 221

Case Study Survey Industry Team 221

Spark Consulting

APRIL 2, 2019

The people who are engaged in the work of your profession or industry are coming to your association to solve problems and achieve goals that are – or at least should be – core to your mission. In fact, even those who become long-term, loyal, highly engaged members will probably start out as customers. They’re your customers.

Industry 244

Industry Conference Project Education 244

Spark Consulting

FEBRUARY 14, 2018

Every week, engage your new members in conversation, answer their questions, and share announcements (via a new members-only circle). This kind of mentoring can help your new members get acclimated (and engaged) at a quicker pace. Month 3 – Engage. This is a great way to keep that excitement (and engagement) going.

Social Media 207

Social Media Newsletter Content Resources 207

Spark Consulting

AUGUST 4, 2015

Anna Caraveli ( The Demand Networks ) and I recently had the chance to sit down with Justin Burniske ( fusionSpan ) to talk about some of the issues raised in our recent whitepaper, Leading Engagement from the Outside In , for the Small Staff – Big Impact blog. The role of technology in creating outside-in member engagement.

Video 150

Video Member Engagement Technology How To 150

Spark Consulting

AUGUST 20, 2019

Eliminate this time waster: Deciding to target people who are engaged in a tangential profession or industry. Do: Create ladders of engagement for prospects. How many rungs up the ladder of engagement, on average, did they have to climb before they were ready to join? AND THAT’S OK, TOO.

Discount 271

Discount Cost Analysis Certificate 271

Spark Consulting

MARCH 3, 2021

About two weeks ago, DC’s mayor, Muriel Bowser, held a series of virtual budget engagement forums to share her draft budget for FY2022. DM Babers told budget engagement forum participants EXACTLY how many dollars she needed to fund each aspect of “Little Johnny’s” story she shared. for education, $2.1B

DC 195

DC Maine Education Team 195

Spark Consulting

SEPTEMBER 5, 2018

Ladder of Engagement (taking those budding relationships to a more serious level). What Is Engagement Anyway? (“You keep using that word. Ladders of Engagement, Revisited (they’re not just for prospects). The Role of Volunteerism (or, more on engagement). How Do I Know When to Ask? timing is everything).

Certificate 170

Certificate Recruiting Recruitment Survey 170

Spark Consulting

JUNE 21, 2018

“Engaged members renew. Volunteerism is a MAJOR opportunity for engagement. But as we’ve discussed continually throughout this Membership 101 series, engagement, like brand, is defined by your audiences, not by you. Disengaged members don’t.” So how does that impact volunteering?

Committee 186

Committee Case Study Proposal Certificate 186

Spark Consulting

JANUARY 11, 2021

If, even in the wake of the shameful white terrorist insurrection that took place in its own backyard, ASAE is not willing to publicly engage those difficult conversations and provide leadership by taking substantial and significant action to support racial justice, claiming a commitment to diversity and inclusion is meaningless. .

United States 397

United States Certificate Washington Leadership 397

Spark Consulting

FEBRUARY 24, 2017

So I’m launching a series of blog posts designed to introduce readers to – or remind them of – key concepts in membership recruitment, engagement, retention, and renewal. Ladders of engagement – how to you draw them in? What is engagement (it may not be what you think).

Recruiting 150

Recruiting Recruitment Survey How To 150

Spark Consulting

MARCH 5, 2014

Good reminders about member engagement from Naylor. blog roundup conferences curation management membership Associations Now engagement Ernie Smith Forbes Innovation Excellence Jeff Hurt Naylor NTEN Shelly Alcorn Tony Rossell' Impressed with the way the revamped Associations Now does content curation? the future of membership?

Tips 150

Tips Innovation Conference Content 150

Spark Consulting

FEBRUARY 27, 2014

The donor funnel is another way of thinking about the ladder of engagement, which are both about forming and nurturing relationships with your prospects. fundraising membership presentations engagement John Haydon' And what does it have to do with associations?

Organization 150

Organization How To 150

Spark Consulting

FEBRUARY 6, 2014

During my weekly project call with a client earlier this week, we were talking about the fact that it’s time to move to “phase two” of our engagement. What I’m really talking about is the ladder of engagement. The way you do that is to construct a ladder of engagement. Image credit: gutenberg.org.

Cost 150

Cost Recruiting Recruitment Leadership 150

Spark Consulting

MAY 2, 2019

They saw the highest social/online engagement from cities where they also had the most in-person events. Say = engagement, likes, shares, influencer attention. In-person events and social/digital campaigns reinforce each other. You can attract celebrity help if you choose wisely. Zero To Three (a Spark client !)

America 170

America Social Media Washington Recruiting 170

Spark Consulting

MARCH 28, 2018

Attract and engage young professionals (aka Millennials and even GenZ). Video Two: Wild Apricot Expert Webinar Series : Check them out to learn how fundraisers: Build relationships that are equitable (but not necessarily equal) and personal. Create and run effective, compelling campaigns.

Strategy 150

Strategy millennials Video Innovation 150

Spark Consulting

DECEMBER 5, 2016

In the monograph, 13 association pros (including me) share their thoughts about the future as relates to topics like member engagement, online learning, culture, innovation, membership models, growth, M&A in the AMS space, and change management.

Innovation 150

Innovation Member Engagement Association Management Leadership 150

Spark Consulting

MAY 11, 2017

Becoming one involves doing work on oneself and then reaching out to engage in advocacy and agency, and her sidebar includes details of how to go about all those things.

Strategy 186

Strategy How To Innovation Leadership 186

Spark Consulting

MAY 30, 2014

Higher Logic, Marketing General, and ASAE teamed up to correlate engagement practices and see what connection there might be between engagement and overall member satisfaction and likelihood of renewing. You can still donate , and even $10 or $20 would help.

Innovation 150

Innovation Project Maine Conference 150

Spark Consulting

MARCH 4, 2015

The first, co-authored with Anna Caraveli (The Demand Networks) is on member engagement. Supercharge Member Loyalty & Power Community Engagement, Higher Logic Learning Series, April 2015. Member Engagement: It’s Not About You, ASAE Marketing, Membership and Communications Conference, June 2015.

California 150

California Case Study Member Engagement Review 150