Aaron Wolowiec

SEPTEMBER 20, 2016

While I enjoy attending PRSA functions across the country – during which I can network and learn from colleagues – I more frequently attend chapter meetings and events. Obviously, convenience plays a big factor, since venues for chapter events are within the Lansing area. And so, for me, my chapter is of the utmost value.

America 100

America Michigan Report Education 100

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 133

Marketing Email Marketing Report Content 133

Aaron Wolowiec

JANUARY 28, 2014

, you’re probably planning an exciting lineup of events. Not necessarily, according to Jeff Hurt , executive vice president, education and engagement, for Velvet Chainsaw Consulting. So instead, take a lesson from successful marketers. They’re also the most engaged in your messaging and marketing efforts.

Revenue 100

Revenue Education Conference Content 100

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? If your events suffer from stagnant or declining attendance, sponsors or exhibitors – or if you have difficulty securing quality speakers – the answer lies not in a silo, but rather in your team.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

JULY 22, 2014

I also love my World Market membership because, well, I enjoy the wine discounts. Marketing General Inc. recently released the results of its annual Membership Marketing Benchmarking Report , in which 53 percent of associations reported membership growth throughout the last year. I love my Barnes and Noble membership.

Social Media 100

Social Media Recruiting Recruitment Report 100

Aaron Wolowiec

AUGUST 16, 2016

Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. Now, marketing is very much about content. But not just anyone can do marketing. Marketing Tip No. All associations need a strategic marketing plan to drive all marketing capabilities and tactics,” Demand Metric said. “In

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

JULY 15, 2014

From membership to events to publications, associations provide critical services to nearly all industries and professions – not just at home, but around the world. associations’ global strategies and international engagement. Introduce products to international markets frequently. Develop strategic global partnerships.

America 100

America Revenue Strategy Report 100

Aaron Wolowiec

MARCH 17, 2015

This month’s guest blog post is by Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. which specializes in providing app technology for events. Jordan McArthur, content marketing manager and event tech specialist at Guidebook Inc. Let’s be clear what we’re creating here.

Social Media 100

Social Media Cost Content Conference 100

Aaron Wolowiec

JANUARY 31, 2016

Elyse Kopietz, director of communications, marketing and events, Michigan Manufacturers Association. Q & A with Elyse Kopietz , director of communications, marketing and events, Michigan Manufacturers Association. Q: It’s February…the month of love, candy hearts, chocolate and other sweet treats.

Michigan 100

Michigan Content Certificate Library 100

Aaron Wolowiec

JANUARY 27, 2015

This month’s guest post is by Courtenay Allen, a marketing specialist at Attend.com , which produces event management software. Courtenay Allen, marketing specialist for Attend.com. You’ve set your event goals and planned every detail, but how do you know if you’ve been successful? Event Surveys.

Social Media 100

Social Media Survey Cost Revenue 100

Aaron Wolowiec

DECEMBER 16, 2014

But marketing? True, we launched our first official marketing campaign a couple years into the job. But with too few hours in the day and a never-ending list of priorities, marketing just wasn’t at the top of the list. Fast forward 10 years, and I’m now a public relations professional who loves all things marketing.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

AUGUST 25, 2015

Editor’s Note: This is Event Garde’s busiest time of the year, so we’ll be back to original content soon. Lutz identified four key attributes that exist in the most successful event-based sponsorship models: 1. Lutz said attendees are the primary arbiters who determine what matters and what doesn’t at your events.

California 100

California Revenue Conference Price 100

Aaron Wolowiec

AUGUST 3, 2012

Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. We do have a good population that uses Twitter and our conference planning team specifically appoints members before the event to be active on Twitter. Other insights.

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

JUNE 9, 2015

This year has been, and will continue to be, defined by intelligent growth for the meetings and events industry, the report found. For starters, 60 percent of survey respondents predict an increase in live events, while 56 percent predict an increase in virtual events. As such, pop-up meetings are becoming more common.

Denver 100

Denver Georgia Survey Report 100

Aaron Wolowiec

JUNE 18, 2013

Henry Center for Executive Development at Michigan State University, and Aaron Wolowiec, founder and president of Event Garde. From the editor: Considered Michigan’s premier education and networking event for professionals in the nonprofit sector, ORGPRO 2013 will be held from July 8 to July 10 at the Radisson Plaza Hotel at Kalamazoo Center.

Michigan 100

Michigan Member Engagement Conference Tips 100

Aaron Wolowiec

SEPTEMBER 22, 2015

Event/meeting planners: Remember the days of paper RFPs? In addition, mobile and cloud-based technologies have allowed hotel sales teams to work with event planners more strategically and efficiently. Mimicking other industries, hotels are abuzz with content marketing. So…what do you think meeting planners? Have things changed?

Social Media 100

Social Media Software Report Technology 100

Aaron Wolowiec

OCTOBER 15, 2013

My colleague, Aaron Wolowiec , founder of Event Garde , posted on Collaborate , a private social network for members of the American Society of Association Executives , that I was looking for examples of successful internship programs. But perhaps with better networking and marketing, associations could change that. And examples I got.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Event Apps. “An Mobile Video.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

JUNE 25, 2013

But whether you dub it a blessing or a curse, there’s no denying social media platforms have made it easier to learn, to connect and to engage. That said, there are now opportunities to deliver content and an experience to members wherever they are and in ways they find convenient, affordable, engaging and valuable.”. Similar issues.

Georgia 100

Georgia Atlanta Michigan Social Media 100

Aaron Wolowiec

JUNE 23, 2015

Unfortunately, while we’ve been busily building and marketing the programs, products and services we think our audiences might like, the world has changed,” write Elizabeth Weaver Engel , CEO & chief strategist, Spark Consulting LLC, and Anna Caraveli , managing partner, The Demand Networks LLC, in their new whitepaper. “In

Products 100

Products Innovation Revenue Member Engagement 100

Aaron Wolowiec

MAY 27, 2014

For an association, the most logical place to start in facilitating these connections is at your events. That same concept is easy to replicate by simply polling your members to see in what competency area they’re seeking more knowledge before they attend your event. Are your members looking for information on marketing?

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

FEBRUARY 25, 2014

If you’d like to contribute, please contact Kristen Parker, digital content manager for Event Garde LLC , at Kristen@eventgarde.com. Associations in the fashion , mobile , supply chain , marketing and recycling industries hopped on the rebranding bandwagon as well. Out: Lavish meetings and events. Rebranding. Out: Aging brands.

Las Vegas 100

Las Vegas Innovation Conference Technology 100

Aaron Wolowiec

MAY 25, 2012

Trend topics were solicited from local, state and national media outlets, as well as various social media channels, last year’s attendees and registrants of this year’s event. Comprehensive marketing: using print, web and social platforms. Throughout the morning, attendees engaged in four different idea swaps.

Innovation 100

Innovation Michigan Social Media Strategy 100

Aaron Wolowiec

AUGUST 20, 2013

He wrote about Detroit’s new “comeback city” advertising campaign, geared toward convention and event planners. But so far, no bookings for Detroit events have been cancelled. It will work with the CVB to plan various events and educational tours for the 2015 meeting. A ballroom at Cobo Center ready for a convention event.

Detroit 100

Detroit Metro Michigan Atlanta 100

Aaron Wolowiec

DECEMBER 3, 2013

8, 2011, Grand Rapids-based Event Garde was born. Event Garde: A clever play on words? Event Garde represents a pushing of the boundaries of what is accepted as the norm or status quo, especially as it relates to continuing education,” he wrote for the website. And so, on Dec. As a writer, I think so.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

AUGUST 30, 2016

As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Students drive their own pace of completion through a program’s curricular courses or modules by demonstrating competencies through learning exercises, activities and engaging experiences. Yes, it’s expensive.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

As some of you may know, I work at a university (in addition to my Event Garde role), so I live and breathe higher education. Students drive their own pace of completion through a program’s curricular courses or modules by demonstrating competencies through learning exercises, activities and engaging experiences. Yes, it’s expensive.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

APRIL 1, 2013

We discussed simple, but effective tactics for evaluating and developing relevant content, effectively marketing programs, and leveraging innovative instructional strategies to pique member interest. Effectively marketing programs. We are engaging content experts to do the tweeting. I do an annual education survey via email.

Education 100

Education Strategy Content Resources 100

Aaron Wolowiec

DECEMBER 13, 2012

This likely includes face-to-face programs, digital learning, other meetings and events, and any certification, accreditation or licensure programs. Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb.

Content 100

Content Newsletter Social Media Case Study 100

Aaron Wolowiec

SEPTEMBER 17, 2013

Usually, my husband and I taxi our children to and from sports practices and games, scouts and church youth events. Last week, I wrote about the whitepaper “ The Mission Driven Volunteer ” by Elizabeth Engel , CEO and chief strategist of Spark Consulting, LLC, and Peggy Hoffman , president of Mariner Management and Marketing.

Committee 100

Committee Recruiting Recruitment Maine 100

Aaron Wolowiec

AUGUST 7, 2012

Our session, “ Reimagine Signature Events to Empower Self-directed Learners ” will run in the first of two learning lab time slots (9 – 10:15 a.m.) Change your thinking about your next meeting, and gain strategies for engaging your conference attendees, resulting in more thoughtful, enthusiastic, and empowered learners and practitioners.

St. Louis 100

St. Louis Dallas Education Resources 100

Aaron Wolowiec

APRIL 9, 2012

As part of my ongoing series titled “Achieve More,” I’m profiling this month the role of research in the development of compelling educational experiences that inspire learning, engagement and community. The first is characterized as highly innovative, collaborative and experimental, and could easily be classified as an early adopter.

Strategy 100

Strategy Blended Learning Survey Case Study 100

Aaron Wolowiec

OCTOBER 17, 2012

Combine this competition for time and resources with the endless access to information and content available online and you have a long list of continuing education providers competing for market share. Participate in engaging, facilitated conversations that explore industry questions/issues that truly matter. Deep Dive Sessions.

Strategy 100

Strategy Education Innovation Industry 100

Aaron Wolowiec

NOVEMBER 8, 2012

Some years ago, I developed and implemented an online event for an organization that attracted hundreds of attendees around the world. One of my MBA students this summer was asked to write a marketing piece to replace existing (and terrible) website copy as part of her job interview process. By all measures, it was quite successful.

Proposal 100

Proposal Case Study Project Education 100