Aaron Wolowiec

MARCH 31, 2015

Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. Q & A with Jeff Hurt , Executive Vice President, Education and Engagement, Velvet Chainsaw Consulting. Photo courtesy of Jeff Hurt. Q: It’s a Saturday night. What would we most likely find you doing?

Content 100

Content Innovation Education How To 100

Aaron Wolowiec

AUGUST 9, 2016

Looking forward to growing our partnerships with the respective convention and visitors bureaus in the coming years as we plan exciting and engaging meetings.”. ASAE last held its annual meeting in Chicago in 2007, which had the highest attendance of association executives. So please follow me on Twitter and don’t be afraid to tag me!

Las Vegas 100

Las Vegas Chicago Columbus Atlanta 100

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Most association executives believe members join for networking and continuing education opportunities.

Certificate 140

Certificate Recruiting Recruitment Social Media 140

Aaron Wolowiec

FEBRUARY 10, 2015

This month’s guest blog post is by Jeff Hurt , executive vice president of education and engagement for Velvet Chainsaw Consulting. Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. It was originally posted on Jan. Photo courtesy of Jeff Hurt.

Conference 100

Conference Library Innovation Committee 100

Aaron Wolowiec

AUGUST 25, 2015

The session “60 Minutes to Sponsorship Growth” featured David Lutz , who is managing director of Velvet Chainsaw , and Sandra Giarde, executive director of the California Landscape Contractors Association. Sandra Giarde, executive director, California Landscape Contractors Association. David Lutz, managing director of Velvet Chainsaw.

California 100

California Revenue Conference Price 100

Aaron Wolowiec

JULY 9, 2013

An online engagement center at the 2012 ASAE Annual Meeting. By offering more digital platforms, associations will better engage and serve their members in the methods they prefer. And it seems American Society of Association Executives is listening. Photo courtesy of ASAE on Flickr.

Georgia 100

Georgia Social Media Atlanta Innovation 100

Aaron Wolowiec

OCTOBER 15, 2013

My colleague, Aaron Wolowiec , founder of Event Garde , posted on Collaborate , a private social network for members of the American Society of Association Executives , that I was looking for examples of successful internship programs. He recently wrote about internships for the magazine of the Mid-Atlantic Society of Association Executives.

Philadelphia 100

Philadelphia Marketing Examples Social Media 100

Aaron Wolowiec

NOVEMBER 4, 2014

And by “quality” I mean different, leading-edge, innovative and engaging presentations. I would boil down all of that data into an executive summary matching like recommendations, topics, speakers, etc. You’re experiencing a trend, I believe, that most other associations are experiencing, as well. What does this mean? Just the Facts.

Michigan 100

Michigan Committee Survey Content 100

Aaron Wolowiec

JANUARY 28, 2014

Not necessarily, according to Jeff Hurt , executive vice president, education and engagement, for Velvet Chainsaw Consulting. They’re also the most engaged in your messaging and marketing efforts. Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting.

Revenue 100

Revenue Education Conference Content 100

Aaron Wolowiec

JULY 12, 2016

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Most association executives believe members join for networking and continuing education opportunities.

Certificate 100

Certificate Recruiting Recruitment Social Media 100

Aaron Wolowiec

JULY 29, 2014

It wasn’t much, but at the end of the day, we felt appreciated and engaged in the success of the association. The morale of the story: Engaged employees work harder and smarter. engaged employees compared to every one disengaged employee experienced 147 percent higher earnings per share than their competition. But it’s not.

Report 100

Report Leadership Recruiting Recruitment 100

Aaron Wolowiec

APRIL 8, 2014

And that’s affecting nearly all industries and associations, according to a new Association Laboratory whitepaper released last month, which discusses the future of association engagement. Simply defined, engagement is the relationship between a person or a business and an association. So what does all this mean for associations? “To

Maine 100

Maine Marketing Strategy Industry 100

Aaron Wolowiec

APRIL 5, 2016

Following a client engagement late last year that ended with kick-ass deliverables but a sour aftertaste in my mouth, I began reflecting on what I could have done better or differently to ensure post-engagement bliss. Throughout the engagement, circle back to project management. Ground rules for successful engagement.

Proposal 100

Proposal Project Communications Guidelines 100

Aaron Wolowiec

MAY 19, 2015

says executives most often identify skills in strategy, operations and marketing and sales as most important for business performance, focusing efforts mostly on frontline employees. And while experts have proven that informal or formal coaching is an effective PD tool, only 33 percent of respondents engage in mentorship.

Survey 100

Survey Class Tools Resources 100

Aaron Wolowiec

AUGUST 3, 2016

Storytelling – Timeless and engaging stories delight and inspire. Regardless of attendance, revenue and other key performance indicators, there’s always room for improvement. Community – We create positive and inclusive ideas about families. We provide entertainment experiences for all generations to share.

Conference 113

Conference Michigan Innovation Revenue 113

Aaron Wolowiec

NOVEMBER 18, 2014

Leaders in association professional development, technology and executive management are highly encouraged to attend Tech 14. Extreme Engagement: Scenarios, Endings, Games & More. Now Next Generation Learning will be a pathway at the ASAE 2014 Technology Conference and Expo. Who should attend Tech 14?

Education 100

Education Technology Conference Tools 100

Aaron Wolowiec

DECEMBER 3, 2013

Event Garde has a great team, said Kathleen Mennillo, executive director of the International Hearing Society. IHS is thrilled to work with Event Garde and looks forward to executing many more successful events together.”. Aaron engages 100 percent and quickly connects with what is important to our members and students.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

AUGUST 3, 2016

Storytelling – Timeless and engaging stories delight and inspire. Regardless of attendance, revenue and other key performance indicators, there’s always room for improvement. Community – We create positive and inclusive ideas about families. We provide entertainment experiences for all generations to share.

Conference 100

Conference Michigan Innovation Revenue 100

Aaron Wolowiec

APRIL 29, 2014

Lack of engagement, or lack of the kind of engagement you need to get important work done. As one nonprofit executive told Hurst, “If I get another volunteer I’m going to go out of business.”. But both parts of it are necessary, and when they’re in sync, an association can get an engaged group of people doing important things.

New York 100

New York Survey Committee Recruiting 100

Aaron Wolowiec

NOVEMBER 19, 2013

How can you engage supporters in relevant and meaningful ways? One framework to help structure the partnership is the ladder of engagement. How can you offer a ladder of engagement for #GivingTuesday? Remember: Corporate-cause partnerships are all about relationships, collaboration, execution and impact (and fun!).

Phoenix 100

Phoenix Discount Project Communications 100

Aaron Wolowiec

MAY 27, 2014

This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. Looking for ways to better utilize their AMS to engage members? Contact Russell at erussell@naylor.com. They get a red dot on their nametag.

Social Media 100

Social Media Conference Content Survey 100

Aaron Wolowiec

JANUARY 31, 2016

Entering a group of unknown people can be intimidating and there are times when I have to prepare, get excited and think of engaging conversation starters. A: Currently, I am studying to take the Certified Association Executive exam in May. Q: Transfer: Let’s say you just attended a certification course.

Michigan 100

Michigan Content Certificate Library 100

Aaron Wolowiec

AUGUST 20, 2013

In 2015, the American Society of Association Executives will host its annual meeting Aug. In recent years, ASAE has engaged more than 1,000 attendees in community service projects in host cities. A recent Detroit Free Press column by Tom Walsh piqued my interest for this blog. 8-11 at Detroit’s Cobo Center. Stay tuned.

Detroit 100

Detroit Metro Michigan Atlanta 100

Aaron Wolowiec

SEPTEMBER 24, 2013

These days, it seems that to find a job after college, students must engage in at least one internship during their academic careers. Next week, I’ll talk with Cheryl Ronk, president of Michigan Society of Association Executives , about the association’s successful internship program. Are you required to pay your interns?

Michigan 100

Michigan Social Media Education Survey 100

Aaron Wolowiec

DECEMBER 16, 2014

Yet, the mission is the same: Build your brand, your reputation and your credibility by engaging key audiences with specific (albeit simple) messaging. In the survey, respondents possessed three marketing capabilities: membership engagement strategies and campaigns; public relations; and membership retention and strategies.

Marketing 100

Marketing Social Media Content Report 100

Aaron Wolowiec

AUGUST 3, 2012

Titled “Curating Conference Content to Promote Member Engagement,” this session delivered five simple, but effective strategies for curating conference content. Sharing PowerPoints as PDFs after the conference and executive briefs from concurrent sessions. Remember, quality experiences yield loyalty and loyalty yields engagement.

Content 100

Content Video Conference Social Media 100

Aaron Wolowiec

OCTOBER 8, 2013

According to InternMatch, almost 48 percent of the internships in which the class of 2013 engaged were unpaid, as students seem to care more about building resumes than earning money. Next week, I’ll be talking with Cheryl Ronk, president of Michigan Society of Association Executives , about MSAE’s intern program.

Michigan 100

Michigan Proposal Report Class 100

Aaron Wolowiec

FEBRUARY 17, 2015

” Elliott is a provocative, engaging and entertaining futurist, analyst and speaker – focused on the changing world of the workplace, learning and technology. Before the event are there effective ways to engage the learner? On Wednesday, Jan. Use each announcement to post videos, announcements and questions.

Conference 100

Conference Case Study Video Education 100

Aaron Wolowiec

OCTOBER 17, 2012

The number one question I’m asked by association staff, subject matter experts and the media has to do with innovative, engaging and creative instructional strategies. Participate in engaging, facilitated conversations that explore industry questions/issues that truly matter. Executive Learning Experience for CEOs.

Strategy 100

Strategy Education Innovation Industry 100

Aaron Wolowiec

SEPTEMBER 22, 2015

Some key takeaways from the report: Beyond rates, dates and space, hotel sales executives are delivering more content and are being asked to provide much more detail about the “experience” of the hotel. And they’re also engaging in social media conversations with community players, suppliers and buyers. Have things changed?

Social Media 100

Social Media Software Report Technology 100

Aaron Wolowiec

JULY 18, 2012

You may know that Higher Logic is the leader in social media and collaboration solutions for associations, not-for-profits and member-based organizations worldwide – and, of course, Lauren Wolfe and I go way back as long-time members of ASAE’s Young Association Executive Committee. You’ve not slept in days. Develop a library of resources.

Member Engagement 100

Member Engagement Content Conference Social Media 100

Aaron Wolowiec

JULY 1, 2014

Use these photographs throughout your marketing materials to tell your event’s story: who attends, how they engage and what they learn. Sharing sample content in the form of slide decks, handouts, executive summaries and video clips may be just the ticket to secure their participation.

Sample 100

Sample Strategy Social Media Communications 100

Aaron Wolowiec

NOVEMBER 8, 2012

I’ve also heard of cases where the proposal outline is handed to another consultant for execution. That may be because I still offer free initial consultations, but repeat consultations, without an engagement, are a different matter. Thankfully, an outline alone is not sufficient to successfully execute a project.

Proposal 100

Proposal Case Study Project Education 100

Aaron Wolowiec

SEPTEMBER 17, 2013

Wouldn’t it be amazing to have an abundance of engaged, highly motivated volunteers who are brimming with ideas your association actually implements? As a follow up, this week they wrote a blog post recapping some of their main points. Read it below and share your feedback with them on Twitter at @ peggyhoffman and @ ewengel. ###.

Committee 100

Committee Recruiting Recruitment Maine 100

Aaron Wolowiec

JUNE 24, 2014

Here are five ideas executed by associations throughout the past year that I think are the best of the best. Have Staff Wear the Latest Technology. In April, the Washington Restaurant Association outfitted its onsite staff with Google Glass to provide a live video feed of the event.

Washington 100

Washington Conference System Technology 100

Aaron Wolowiec

MAY 2, 2012

A few years ago, the Michigan Society of Association Executives (MSAE) introduced a new award recognizing innovative collaboration. Interestingly enough, collaboration is defined as the act or process of collaborating , as well as the product resulting from collaboration.

Michigan 100

Michigan Innovation Leadership Newsletter 100

Aaron Wolowiec

JANUARY 14, 2014

Someone needs to say something to let stakeholders know they’re engaged. Usually it’s your executive team and includes the CEO (always!), As a trained crisis communicator, I’ve learned that an organization has about 30 minutes to respond to a situation, even if it’s just with a holding statement. Identify your internal crisis team.

Michigan 100

Michigan Social Media Communications Case Study 100