Remove engagement

Aaron Wolowiec

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Economically engaging

Aaron Wolowiec

And that’s affecting nearly all industries and associations, according to a new Association Laboratory whitepaper released last month, which discusses the future of association engagement. Simply defined, engagement is the relationship between a person or a business and an association.

Maine 100
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Engage volunteers, take a page from the magazine

Aaron Wolowiec

We attend board meetings to discuss details of the magazine—what we think works, what we think should be improved—and swap stories about the state of the industry. Dudek is a meetings manager for the Michigan Association of Certified Public Accountants in Troy – and she’s an exemplary role model for the meetings industry.

Michigan 100
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A Practical Guide to Stakeholder Mapping & Why It’s Important

Aaron Wolowiec

Depending upon their lived experiences, tenure in your industry, engagement with your organization, and a host of other factors, the opinions, insights, and recommendations of your members are going to vary greatly. There are two primary groups of people involved in your organization’s strategy work: participants and stakeholders.

Strategy 189
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Curating conference content to promote member engagement

Aaron Wolowiec

Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. Online communities could be formed and moderated to continue conference discussions long after the closing keynote session has ended, encouraging opportunities for further engagement and collaboration.

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Speaker coaching: The key to unlocking top-rated conference sessions

Aaron Wolowiec

When’s the last time your organization’s education committee was asked to identify the three to five greatest challenges currently inhibiting its industry speakers from reaching their fullest potential during the annual conference? Mastery does not occur overnight.

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Pay attention to what matters most

Aaron Wolowiec

But baby boomers, who are winding down their careers, may instead rely on associations to provide industry news and trends. Understanding generations and how they like to engage now is essential for any organization,” Abila said. I alluded to it earlier, but segmented communication is crucial to member retention.

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Community management is about strategy

Aaron Wolowiec

Although still relatively new, online communities are quickly becoming popular platforms for engagement, discussion and membership. The Higher Logic report contains data from 339 community programs from a range of industries. Giving the community a say in its operation can help increase engagement and community contributions.

Strategy 140