Aaron Wolowiec

APRIL 8, 2014

And that’s affecting nearly all industries and associations, according to a new Association Laboratory whitepaper released last month, which discusses the future of association engagement. Simply defined, engagement is the relationship between a person or a business and an association. So what does all this mean for associations? “To

Maine 100

Maine Marketing Strategy Industry 100

Aaron Wolowiec

OCTOBER 11, 2016

According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). Increased member engagement is the most common way to measure innovation efforts.

Social Media 191

Social Media Innovation Survey Committee 191

Aaron Wolowiec

JUNE 9, 2016

After completing a briefing on how to use the “always-locked-on” gear, guests climb into a main tree platform where they can choose from 15 different trails that are color coded to indicate the degree of challenge they offer. The same should hold true of presenters: We should encourage and support active engagement in our sessions.

Virginia 160

Virginia Case Study Content Maine 160

Aaron Wolowiec

OCTOBER 11, 2016

According to the survey, association innovation tends to focus around a few main areas: website and social media; conventions, conferences and seminars; education programs; and membership, technology and marketing (56 percent each). Increased member engagement is the most common way to measure innovation efforts.

Social Media 100

Social Media Innovation Survey Education 100

Aaron Wolowiec

FEBRUARY 24, 2015

According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. And although it seems logical that members want to refer others, the main reason they don’t is because no one asked, WebLink says. The point is: Word-of-mouth is a powerful marketing tool.

Survey 100

Survey Newsletter Marketing Social Media 100

Aaron Wolowiec

JUNE 10, 2014

As you may remember from previous blog posts I’ve written, giving back and community engagement are wonderful ways to say “thank you” to the community that supports your organization. Event Garde was tagged in social media posts and we engaged media. That’s not all.

Social Media 100

Social Media Committee Team Maine 100

Aaron Wolowiec

JUNE 9, 2016

After completing a briefing on how to use the “always-locked-on” gear, guests climb into a main tree platform where they can choose from 15 different trails that are color coded to indicate the degree of challenge they offer. The same should hold true of presenters: We should encourage and support active engagement in our sessions.

Virginia 100

Virginia Case Study Content Maine 100