Remove engagement

Aaron Wolowiec

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Bright Idea: Less is more

Aaron Wolowiec

Recognizing the dying state of newsletters, the American Association of PAs downsized to a single e-newsletter to deliver news while better engaging its members.

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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. More than 60 percent of opened email had engagement for more than 10 seconds, which is an increase from last year’s metric of 62 percent. Mobile readers engage with emails longer than desktop readers, with 67 percent of mobile readers spending longer than 10 seconds.

Marketing 140
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No more masses for association marketers

Aaron Wolowiec

As some of you may know, Event Garde sends a monthly e-newsletter. More than 60 percent of opened email had engagement for more than 10 seconds, which is an increase from last year’s metric of 62 percent. Mobile readers engage with emails longer than desktop readers, with 67 percent of mobile readers spending longer than 10 seconds.

Marketing 140
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Curating conference content to promote member engagement

Aaron Wolowiec

Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. Online communities could be formed and moderated to continue conference discussions long after the closing keynote session has ended, encouraging opportunities for further engagement and collaboration.

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A look back at 2015

Aaron Wolowiec

Speaking engagements. This year, Aaron spent many hours on an airplane for speaking engagements. And here’s what some people had to say: “Aaron is knowledgeable and engaging.”. Very engaging, personable, knowledgeable, understood his market, well prepared, very good at herding cats, great content, well-presented.

Michigan 100
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The communications struggle continues

Aaron Wolowiec

Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.

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Cut through communication clutter

Aaron Wolowiec

More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. To build better content and greater engagement, you must start by asking what they want and why. Start with subject lines for emails and e-newsletters. But let’s face it.