Bright Idea: Less is more
Aaron Wolowiec
MAY 11, 2018
Recognizing the dying state of newsletters, the American Association of PAs downsized to a single e-newsletter to deliver news while better engaging its members.
Aaron Wolowiec
MAY 11, 2018
Recognizing the dying state of newsletters, the American Association of PAs downsized to a single e-newsletter to deliver news while better engaging its members.
Aaron Wolowiec
MAY 24, 2016
As some of you may know, Event Garde sends a monthly e-newsletter. More than 60 percent of opened email had engagement for more than 10 seconds, which is an increase from last year’s metric of 62 percent. Mobile readers engage with emails longer than desktop readers, with 67 percent of mobile readers spending longer than 10 seconds.
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Aaron Wolowiec
MAY 24, 2016
As some of you may know, Event Garde sends a monthly e-newsletter. More than 60 percent of opened email had engagement for more than 10 seconds, which is an increase from last year’s metric of 62 percent. Mobile readers engage with emails longer than desktop readers, with 67 percent of mobile readers spending longer than 10 seconds.
Aaron Wolowiec
JULY 18, 2012
Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. Online communities could be formed and moderated to continue conference discussions long after the closing keynote session has ended, encouraging opportunities for further engagement and collaboration.
Aaron Wolowiec
NOVEMBER 17, 2015
Speaking engagements. This year, Aaron spent many hours on an airplane for speaking engagements. And here’s what some people had to say: “Aaron is knowledgeable and engaging.”. Very engaging, personable, knowledgeable, understood his market, well prepared, very good at herding cats, great content, well-presented.
Aaron Wolowiec
OCTOBER 18, 2016
Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.
Aaron Wolowiec
JANUARY 19, 2016
More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. To build better content and greater engagement, you must start by asking what they want and why. Start with subject lines for emails and e-newsletters. But let’s face it.
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