engagement newsletters 
Aaron Wolowiec
NOVEMBER 17, 2015
Speaking engagements. This year, Aaron spent many hours on an airplane for speaking engagements. And here’s what some people had to say: “Aaron is knowledgeable and engaging.”. Very engaging, personable, knowledgeable, understood his market, well prepared, very good at herding cats, great content, well-presented.
Aaron Wolowiec
OCTOBER 18, 2016
Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.
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Aaron Wolowiec
JANUARY 19, 2016
More than one-half of respondents have optimized their websites for mobile, while more than one-third have done so for newsletters and blogs for mobile. To build better content and greater engagement, you must start by asking what they want and why. Start with subject lines for emails and e-newsletters. But let’s face it.
Aaron Wolowiec
SEPTEMBER 13, 2016
“Understanding generations and how they like to engage now is essential for any organization,” Abila said. And acknowledging that an emerging generation will change the rules of engagement down the road – and planning for that – will help ensure success.”. Email messages were the most popular, followed by e-newsletters.
Aaron Wolowiec
OCTOBER 18, 2016
Although 57 percent believe they could improve member engagement by improving their ability to customize for different subgroups, not many are actually doing it. While e-newsletters and print magazines remain top communication vehicles, associations seem to be expanding their communication vehicles.
Aaron Wolowiec
FEBRUARY 24, 2015
According to “3 Keys to More Referrals: Leverage Your Member Love,” engaging happy members can be a powerful member recruitment tool. Touchpoints are all the ways in which you engage members, from telephone interactions to email newsletters to social media. The point is: Word-of-mouth is a powerful marketing tool.
Aaron Wolowiec
DECEMBER 16, 2014
Yet, the mission is the same: Build your brand, your reputation and your credibility by engaging key audiences with specific (albeit simple) messaging. Almost 90 percent of associations include an e-mail newsletter in their digital marketing portfolio, but only 41 percent use an e-mail preference center. But what about tactics?
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