Aaron Wolowiec

SEPTEMBER 20, 2016

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources.

America 100

America Michigan Report Education 100

Aaron Wolowiec

AUGUST 16, 2016

As many of you probably know by now, I’m a public relations fanatic. Years ago, PR (which used to be more focused on media relations) and marketing didn’t always mix well. My two cents: There’s no point in engaging in marketing if efforts are fruitless, right? Fast forward: The line is fuzzy – if it exists at all.

Marketing 100

Marketing Email Marketing Report Content 100

Aaron Wolowiec

NOVEMBER 17, 2015

Speaking engagements. This year, Aaron spent many hours on an airplane for speaking engagements. And here’s what some people had to say: “Aaron is knowledgeable and engaging.”. Very engaging, personable, knowledgeable, understood his market, well prepared, very good at herding cats, great content, well-presented.

Michigan 100

Michigan Newsletter Atlanta Content 100

Aaron Wolowiec

JANUARY 14, 2014

By now, many of you may have heard about the epic public relations failure of BWL in response to mid-Michigan’s days-long power outage after a major ice storm, dubbed “Icepocalypse.” There have since been a couple public meetings, at which BWL employees mostly carried the floor to praise their leader.

Michigan 100

Michigan Social Media Communications Case Study 100

Aaron Wolowiec

JULY 22, 2014

And then, there’s my Public Relations Society of America membership, which provides professional development, networking opportunities and member-only must-haves for public relations junkies like me. To improve member engagement, 65 percent of associations have made changes to their websites.

Social Media 100

Social Media Recruiting Recruitment Report 100

Aaron Wolowiec

APRIL 19, 2016

According to the report, there are seven best practices among environmentally friendly venues: 83 percent have achieved a sustainability-related certification. The report states that while having someone lead efforts is key to fostering venue-wide sustainability, it’s challenging to keep employees engaged.

Michigan 100

Michigan Report Communications Certificate 100

Aaron Wolowiec

APRIL 19, 2016

According to the report, there are seven best practices among environmentally friendly venues: 83 percent have achieved a sustainability-related certification. The report states that while having someone lead efforts is key to fostering venue-wide sustainability, it’s challenging to keep employees engaged.

Michigan 100

Michigan Report Communications Certificate 100

Aaron Wolowiec

MARCH 25, 2013

Crenshaw, southeast zone adviser of the Michigan District of Key Club International, to present two breakout sessions on public speaking and confidence building at the organization’s 2012 Fall Rally in Wayland. The process began, as it usually does, with an engaging content outline comprising key talking points. Nerves – 12 responses.

Michigan 100

Michigan Content Leadership Products 100

Aaron Wolowiec

JANUARY 19, 2016

They have made significant strides in optimizing their websites and publications for mobile, and in offering members a wide variety of streaming video content, mobile apps and social media outlets. To build better content and greater engagement, you must start by asking what they want and why. Naylor has some suggestions.

Communications 100

Communications Social Media Newsletter Video 100

Aaron Wolowiec

DECEMBER 10, 2013

I recently attended an app swap (we public relations professionals are obsessed with new trends) and discovered a Lansing-based mom-and-pop store has joined the app market. Your association can leverage mobile technology for advocacy, education, member communications and engagement activities. Results at Hand app.

Social Media 100

Social Media Survey Video Technology 100

Aaron Wolowiec

DECEMBER 3, 2013

Event Garde represents a pushing of the boundaries of what is accepted as the norm or status quo, especially as it relates to continuing education,” he wrote for the website. “By Cally Hill, director of client relations. From the beginning, Cally Hill , director of client relations, has managed the ins and outs of the business.

Michigan 100

Michigan Report Innovation Team 100

Aaron Wolowiec

FEBRUARY 17, 2015

.” Elliott is a provocative, engaging and entertaining futurist, analyst and speaker – focused on the changing world of the workplace, learning and technology. Before the event are there effective ways to engage the learner? Take bits and pieces of the content and send it out to the related industries.

Conference 100

Conference Case Study Video Education 100

Aaron Wolowiec

MAY 27, 2014

This month’s guest blog post is by Elsbeth Russell, senior editor at Naylor, LLC , who works with association executive clients to produce content-targeted print and online publications. I love the idea of a simple survey asking three to five questions that aren’t necessarily conference related. Now let’s connect those dots.

Social Media 100

Social Media Conference Content Survey 100