Remove engagement

Aaron Wolowiec

article thumbnail

Partner Highlight: Scott Oser Associates

Aaron Wolowiec

Scott Oser Associates assists associations with recruiting, retaining and engaging members. Additionally, they help them reach their marketing goals across all areas of their business. They also serve as the revenue generating arm of an association for advertising, exhibits, sponsorship and partnership sales.

article thumbnail

Curating conference content to promote member engagement

Aaron Wolowiec

Nevertheless, these are the tangible deliverables that can and should be used to optimize existing engagement activities. Online communities could be formed and moderated to continue conference discussions long after the closing keynote session has ended, encouraging opportunities for further engagement and collaboration.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Nor did the top methods for recruiting new members: word of mouth and email.

article thumbnail

The growth spurt continues for associations

Aaron Wolowiec

s 2016 Membership Marketing Benchmarking Report , it’s issues such as balancing a limited budget, engaging younger members and understanding what members truly want, especially in terms of networking and professional development. Nor did the top methods for recruiting new members: word of mouth and email.

article thumbnail

Clearing up association chapter confusion

Aaron Wolowiec

The report found associations rely on their chapters for member engagement, leadership development, membership recruitment, marketing communications and local resources. However, when ranking the effectiveness of chapters in delivering services, such as membership engagement and leadership development, there’s a gap.

America 199
article thumbnail

Association membership is on the rise

Aaron Wolowiec

An unprecedented 865 associations responded to the survey, reporting on things such as membership recruitment and renewal, social media usage and marketing budgets. As for membership recruitment tools, email and world-of-mouth continue to be the most effective, but this year’s results revealed that direct mail is quickly gaining steam.

article thumbnail

Building a board strategy

Aaron Wolowiec

When working on complex engagements like strategic planning or developing membership value propositions, the ability of the board of directors to think and, through the staff, act strategically has consistently resulted in superior decisions,” said Dean West , president and founder of Association Laboratory Inc. A team mindset.

Strategy 185