Remove engagement sponsorship

Aaron Wolowiec

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Partner Highlight: Scott Oser Associates

Aaron Wolowiec

Scott Oser Associates assists associations with recruiting, retaining and engaging members. They also serve as the revenue generating arm of an association for advertising, exhibits, sponsorship and partnership sales. Additionally, they help them reach their marketing goals across all areas of their business.

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11 ideas for partnering with local venues

Aaron Wolowiec

If your meeting comprises a qualified audience of planners or other decision-makers, you might consider an in-kind sponsorship with a local hotel or conference center. Encourage two to three venue staff to participate in the program and to be available during registration, breaks and meal functions to engage with attendees.

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60 Minutes to Sponsorship Growth

Aaron Wolowiec

The session “60 Minutes to Sponsorship Growth” featured David Lutz , who is managing director of Velvet Chainsaw , and Sandra Giarde, executive director of the California Landscape Contractors Association. The session aimed to revamp attendees’ sponsorship menus and refine their investor-to-opportunity match-up skills.

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Just two little words

Aaron Wolowiec

From food drives to volunteer opportunities to sponsorships, CSR is becoming an increasingly important factor when customers decide with whom to spend their money. The opportunities for corporate sponsorships are endless: T-shirts, signs, giveaways, food. Sponsorship amounts run from $100 to $15,000.

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Post-Relay reflection: passion and public relations

Aaron Wolowiec

As you may remember from previous blog posts I’ve written, giving back and community engagement are wonderful ways to say “thank you” to the community that supports your organization. Event Garde was tagged in social media posts and we engaged media. That’s not all.

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On target and in the money

Aaron Wolowiec

Not necessarily, according to Jeff Hurt , executive vice president, education and engagement, for Velvet Chainsaw Consulting. They’re also the most engaged in your messaging and marketing efforts. Jeff Hurt, executive vice president, education and engagement, for Velvet Chainsaw Consulting. A good example: education tracks.

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What my 60 year old father reminds us about Facebook

Aaron Wolowiec

Right or wrong, outside of client engagements, I generally text or Facebook or Tweet or LinkedIn way more than I actually pick up the phone to “catch up” with someone. Nevertheless, he still has time to check Facebook and engage with his peers. I’ll take a moment here to publicly blame it on generational differences.